The latest collaboration between Framestore and director Kim Gehrig is for Brittany Howard’s debut solo music video for Stay High, which features a color grade and subtle VFX by the studio. A tribute to the Alabama Shakes’ lead singer’s late father, the stylized music video stars actor Terry Crews (Brooklyn Nine-Nine, The Expendables) as a man finishing a day’s work and returning home to his family.
Produced by production company Somesuch, the aim of Stay High is to present a natural and emotionally driven story that honors the singer’s father, K.J. Howard. Shot in her hometown of Nashville, the music video features Howard’s family and friends while the singer pops up in several scenes throughout the video as different characters.
The video begins with Howard’s father getting off of work at his factory job. The camera follows him on his drive home, all the while he’s singing “Stay High.” As he drives home, we see images people and locations where Howard grew up. The video ends when her dad pulls into his driveway and is met by his daughters and wife.
“Kim wanted to really highlight the innocence of the video’s story, something I kept in mind while grading the film,” says Simon Bourne, Framestore’s head of creative color, who’s graded several films for the director. “The focus needed to always be on Terry with nothing in his surroundings distracting from that and the grade needed to reflect that idea.”
Framestore’s creative director Ben Cronin, who was also a compositor on the project along with Nuke compositor Christian Baker, adds, “From a VFX point of view, our job was all about invisible effects that highlighted the beautiful job that Ryley Brown, the film’s DP, did and to complement Kim’s unique vision.”
“We’ve worked with Kim on several commercials and music video projects, and we love collaborating because her films are always visually-interesting and she knows we’ll always help achieve the ground-breaking and effortlessly cool work that she does.”