Cinnafilm 6.6.19

Category Archives: Women in Production & Post

Behind the Title: Ntropic Flame artist Amanda Amalfi

NAME: Amanda Amalfi

COMPANY: Ntropic (@ntropic)

CAN YOU DESCRIBE YOUR COMPANY?
Ntropic is a content creator producing work for commercials, music videos and feature films as well as crafting experiential and interactive VR and AR media. We have offices in San Francisco, Los Angeles, New York City and London. Some of the services we provide include design, VFX, animation, color, editing, color grading and finishing.

WHAT’S YOUR JOB TITLE?
Senior Flame Artist

WHAT DOES THAT ENTAIL?
Being a senior Flame artist involves a variety of tasks that really span the duration of a project. From communicating with directors, agencies and production teams to helping plan out any visual effects that might be in a project (also being a VFX supervisor on set) to the actual post process of the job.

Amanda worked on this lipstick branding video for the makeup brand Morphe.

It involves client and team management (as you are often also the 2D lead on a project) and calls for a thorough working knowledge of the Flame itself, both in timeline management and that little thing called compositing. The compositing could cross multiple disciplines — greenscreen keying, 3D compositing, set extension and beauty cleanup to name a few. And it helps greatly to have a good eye for color and to be extremely detail-oriented.

WHAT MIGHT SURPRISE PEOPLE ABOUT YOUR ROLE?
How much it entails. Since this is usually a position that exists in a commercial house, we don’t have as many specialties as there would be in the film world.

WHAT’S YOUR FAVORITE PART OF THE JOB?
First is the artwork. I like that we get to work intimately with the client in the room to set looks. It’s often a very challenging position to be in — having to create something immediately — but the challenge is something that can be very fun and rewarding. Second, I enjoy being the overarching VFX eye on the project; being involved from the outset and seeing the project through to delivery.

WHAT’S YOUR LEAST FAVORITE?
We’re often meeting tight deadlines, so the hours can be unpredictable. But the best work happens when the project team and clients are all in it together until the last minute.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
The evening. I’ve never been a morning person so I generally like the time right before we leave for the day, when most of the office is wrapping up and it gets a bit quieter.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Probably a tactile art form. Sometimes I have the urge to create something that is tangible, not viewed through an electronic device — a painting or a ceramic vase, something like that.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I loved films that were animated and/or used 3D elements growing up and wanted to know how they were made. So I decided to go to a college that had a computer art program with connections in the industry and was able to get my first job as a Flame assistant in between my junior and senior years of college.

ANA Airlines

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Most recently I worked on a campaign for ANA Airlines. It was a fun, creative challenge on set and in post production. Before that I worked on a very interesting project for Facebook’s F8 conference featuring its AR functionality and helped create a lipstick branding video for the makeup brand Morphe.

IS THERE A PROJECT THAT YOU ARE MOST PROUD OF?
I worked on a spot for Vaseline that was a “through the ages” concept and we had to create looks that would read as from 1880s, 1900, 1940s, 1970s and present day, in locations that varied from the Arctic to the building of the Brooklyn Bridge to a boxing ring. To start we sent the digitally shot footage with our 3D and comps to a printing house and had it printed and re-digitized. This worked perfectly for the ’70s-era look. Then we did additional work to age it further to the other eras — though my favorite was the Arctic turn-of-the-century look.

NAME SOME TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Flame… first and foremost. It really is the most inclusive software — I can grade, track, comp, paint and deliver all in one program. My monitors — the 4K Eizo and color-calibrated broadcast monitor, are also essential.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Mostly Instagram.

DO YOU LISTEN TO MUSIC WHILE YOU WORK? 
I generally have music on with clients, so I will put on some relaxing music. If I’m not with clients, I listen to podcasts. I love How Did This Get Made and Conan O’Brien Needs a Friend.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Hiking and cooking are two great de-stressors for me. I love being in nature and working out and then going home and making a delicious meal.

Marvel Studios’ Victoria Alonso to keynote SIGGRAPH 2019

Marvel Studios executive VP of production Victoria Alonso has been name keynote speaker for SIGGRAPH 2019, which will run from July 28 through August 1 in downtown Los Angeles. Registration is now open. The annual SIGGRAPH conference is a melting pot for researchers, artists and technologists, among other professionals.

“Victoria is the ultimate symbol of where the computer graphics industry is headed and a true visionary for inclusivity,” says SIGGRAPH 2019 conference chair Mikki Rose. “Her outlook reflects the future I envision for computer graphics and for SIGGRAPH. I am thrilled to have her keynote this summer’s conference and cannot wait to hear more of her story.”

One of few women in Hollywood to hold such a prominent title, Alonso’s dedication to the industry has been admired for a long time, leading to multiple awards and honors, including the 2015 New York Women in Film & Television Muse Award for Outstanding Vision and Achievement, the Advanced Imaging Society’s first female Harold Lloyd Award recipient, and the 2017 VES Visionary Award (another female first). A native of Buenos Aires, her career began in visual effects and included a four-year stint at Digital Domain.

Alonso’s film credits include productions such as Ridley Scott’s Kingdom of Heaven, Tim Burton’s Big Fish, Andrew Adamson’s Shrek, and numerous Marvel titles — Iron Man, Iron Man 2, Thor, Captain America: The First Avenger, Iron Man 3, Captain America: The Winter Soldier, Captain America: Civil War, Thor: The Dark World, Avengers: Age of Ultron, Ant-Man, Guardians of the Galaxy, Doctor Strange, Guardians of the Galaxy Vol. 2, Spider-Man: Homecoming, Thor: Ragnarok, Black Panther, Avengers: Infinity War, Ant-Man and the Wasp and, most recently, Captain Marvel.

“I’ve been attending SIGGRAPH since before there was a line at the ladies’ room,” says Alonso. “I’m very much looking forward to having a candid conversation about the state of visual effects, diversity and representation in our industry.”

She adds, “At Marvel Studios, we have always tried to push boundaries with both our storytelling and our visual effects. Bringing our work to SIGGRAPH each year offers us the opportunity to help shape the future of filmmaking.”

The 2019 keynote session will be presented as a fireside chat, allowing attendees the opportunity to hear Alonso discuss her life and career in an intimate setting.

Cinnafilm 6.6.19

Marvel’s Victoria Alonso to receive HPA’s Charles S. Swartz Award

The Hollywood Professional Association (HPA) has announced that Victoria Alonso, producer and executive VP of production for Marvel Studios, will receive the organization’s 2018 Charles S. Swartz Award at the HPA Awards on November 15. The HPA Awards recognize creative artistry, innovation and engineering excellence, and the Charles S. Swartz Award honors the recipient’s significant impact across diverse aspects of the industry.

A native of Buenos Aires, Alonso moved to the US at the age of 19. She worked her way up through the industry, beginning as a PA and then working four years at the VFX house Digital Domain. She served as VFX producer on a number of films, including Ridley Scott’s Kingdom of Heaven, Tim Burton’s Big Fish, Andrew Adamson’s Shrek and Marvel’s Iron Man. She won the Visual Effects Society (VES) Award for outstanding supporting visual effects/motion picture for Kingdom of Heaven, with two additional shared nominations (best single visual effects, outstanding visual effects/effects-driven motion picture) for Iron Man.

Eventually, she joined Marvel as the company’s EVP of visual effects and post, doubling as co-producer on Iron Man, a role she reprised on Iron Man 2, Thor and Captain America: The First Avenger. In 2011, she advanced to executive producer on the hit The Avengers and has since executive produced Marvel’s Iron Man 3, Captain America: The Winter Soldier and Captain America: Civil War, Thor: The Dark World, Avengers: Age of Ultron, Ant-Man, Guardians of the Galaxy, Doctor Strange, Guardians of the Galaxy Vol. 2, Spider-Man: Homecoming, Thor: Ragnarok, Black Panther, Avengers: Infinity War and most recently, Ant-Man and the Wasp.

She is currently at work on the untitled fourth installment of Avengers and Captain Marvel.

The Charles S. Swartz Award was named after executive Charles Swartz, who had a far ranging creative and technical career, eventually leading the Entertainment Technology Center at the University of Southern California, a leading industry think tank and research center. The Charles S. Swartz Award is awarded at the discretion of the HPA Awards Committee and the HPA Board of Directors, and is not given annually.


Director Natalia Leite joins Humble’s roster

Bi-coastal production studio Humble has signed director Natalia Leite to its roster. Humble is Leite’s commercial representation, but she brings her rich experience as a writer and director for features, indie films and Vice documentaries.

Her MFA, a psychological thriller about rape crimes at a university, premiered at SXSW 2017 and was nominated for a Grand Jury Prize. She also worked on Every Woman, a Vice documentary about traditionally female-held jobs that are often looked down upon. It garnered over 12 million views.

Leite believes in weaving social commentary into her work, especially when it comes to female empowerment.

Her first work with Humble included two docu-style brand films for Vans Off the Wall brand titled Girls Skate India, and Vision Walk, which featured young women building a community and encouraging others to seek and live their passions. Girls Skate India was shortlisted for the 2018 AICP Awards and the AICP Next Awards.

Leite also teamed up with agency Sid Lee to direct a new campaign for The North Face, Move Mountains, that highlights the inspiring stories of female creators, athletes, educators and innovators who are moving mountains in their fields.

“For me, joining Humble was a perfect marriage,” says Leite. “Humble is a collaborative and supportive team that has embraced my passion and personal directing style. There, I will be able to continue telling stories about causes I care about, while branching out more into branded content work.”

Most recently, Leite wrote and directed a short film for a Condé Nast series on LGBT perspectives, which premiered during Pride Week in New York in June. Leite’s project, Kiki and the Mxfits, follows one trans girl whose high school popularity skyrockets when she rebels and uses the girl’s bathroom.