Carbon in New York has grown with two senior hires — executive producer Nick Haynes and head of CGI Frank Grecco — and the relocation of existing ECD Liam Chapple, who joins from the Chicago office.
Chapple joined Carbon in 2016, moving from Mainframe in London to open Carbon’s Chicago facility. He brought in clients such as Porsche, Lululemon, Jeep, McDonald’s, and Facebook. “I’ve always looked to the studios, designers and directors in New York as the high bar, and now I welcome the opportunity to pitch against them. There is an amazing pool of talent in New York, and the city’s energy is a magnet for artists and creatives of all ilk. I can’t wait to dive into this and look forward to expanding upon our amazing team of artists, and really making an impression in such a competitive and creative market.”
Chapple recently wrapped direction and VFX on films for Teflon and American Express (Ogilvy) and multiple live-action projects for Lululemon. The most recent shoot, conceived and directed by Chapple, was a series of eight live-action films focusing on Lululemon’s brand ambassadors and their new flagship store in Chicago.
Haynes joins Carbon from his former role as EP of MPC Creative, bringing over 20 years of experience earned at The Mill, MPC and Absolute. Haynes most recently wrapped the launch film for the Google Pixel Phone and the Chromebook, as well as an epic Middle Earth: Shadow of War Monolith Gamestrailer combining photo-real CGI elements with live-action shot on the frozen Black Sea in Ukraine. “We want to be there at the inception of the creative and help steer it, ideally lead it and be there the whole way through the process, from concept & shoot to delivery. Over the years, whether working for the world’s most creative agencies or directly with prestigious clients like Google, Guinness and IBM, I aim to be as close to the project as possible from the outset, allowing my team to add genuine value that will garner the best result for everyone involved.”
Grecco joins Carbon from Method Studios, where he most recently led projects for Google, Target, Microsoft, Netflix and Marvel’s Deadpool 2. With a wide range of experience from Emmy-nominated television title sequences to feature films and Super Bowl commercials, Grecco looks forward to helping Carbon continue to push their visuals beyond the high bar that has already been set.
In addition to New York and Chicago, Carbon has a studio in Los Angeles.
Main Image: (L-R) Frank Grecco, Liam Chapple, Nick Haynes