Helicopter Filming Services (HFS) has launched an ultra-heavy lift drone that incorporates a large, capable airframe paired with the ARRI SRH-3. Known as the Titan, the drone’s ARRI SRH-3 stabilized head enables easy integration of existing ARRI lens motors and other functionality directly with the ARRI Alexa 65 and LF cameras.
HFS developed the large drone in response to requests from some legendary DPs and VFX supervisors to enable filmmakers to fly large-format digital or 35mm film packages.
“We have trialed other heavy-lift machines, but all of them have been marginal in terms of performance when carrying the larger cameras and lenses that we’re asked to fly,” says Alan Perrin, chief UAV pilot at HFS. “What we needed, and what we’ve designed, is a system that will capably and safely operate with the large-format cameras and lenses that top productions demand.”
The Titan combines triple redundancy on flight controls and double redundancy on power supply and ballistic recovery into an aircraft that can deploy and operate easily on any production involving a substantial flight duration. The drone can easily fly a 35mm film camera while carrying an ARRI 435 and 400-foot magazine.
Here are some specs:
• Optimized for large-format digital and 35mm film cameras
• Max payload up to 30 kilograms
• Max take-off mass — 80 kilograms
• Redundant flight control systems
• Ballistic recovery system (parachute)
• Class-leading stability
• Flight duration up to 15 minutes (subject to payload weight and configuration)
• HD video downlink
• Gimbal: ARRI SRH3 or Movi XL
Final payload-proving flights are taking place now, and the company is in the process of planning first use on major productions. HFS is also exploring the ability to fly a new 65mm film camera on the Titan.
To launch the new Fiji Sports Cap bottle, Wonderful Agency came up with the concept of a drop of rain from the clouds high above Fiji making its way down through the pristine environment to showcase the source of their water. The story then transitions to the Fiji Water Sports Cap bottle being used by athletes during a tough workout.
To bring that idea to life, Wonderful Agency turned to MPC with creative director Michael Gregory, who made making his MPC directorial debut, helming both spots while also leading his VFX team. These spots will air on primetime television.
Gregory’s skills in visual effects made him the perfect fit as director of the spots, since it was essential to seamlessly depict the raindrop’s fast-paced journey through the different environments. MPC was tasked with building the CG water droplet that falls from the sky, while reflecting and magnifying the beauty of the scenes shot in Fiji.
“It was key to film in low light, cloudy conditions in Fiji,” explains Gregory. “We shot over five days with a drone in the most remote parts of the main island, taking the drone above the clouds and shooting many different angles on the descent, so we had all the textures and plates we needed.”
For the Fiji section, Gregory and team used the Zenmuse X7 camera that sits on a DJI Inspire 2 drone. “We chose this because logistically it was easier to get it to Fiji by plane. It’s a much smaller drone and isn’t as battery-hungry. You can only travel with a certain amount of batteries on a plane, and the larger drones that carry the Reds and Alexas would need the batteries shipped by sea. Being smaller meant it had much longer flying times. That meant we could have it in the air at height for much longer periods. The footage was edited in Adobe Premiere.”
MPC’s VFX team then got to work. According to lead compositor Oliver Caiden, “The raindrop itself was simulated CG geometry that then had all of the different textures refracted through the UV map. This process was also applied to the droplet reflections, mapping high dynamic range skies onto the outside, so we could achieve a more immersive and richer effect.”
This process enabled the compositors to animate the raindrops and have full control over motion blur, depth of focus, refraction and reflections, making them as realistic and multifaceted as possible. The shots were a mixture of multiple plates, matte painting, 2D and CG clouds, which ultimately created a sequence that felt seamless with reality. The spot was graded by MPC’s colorist Ricky Gausis.
The tools used by MPC were Autodesk Maya, Side Effects Houdini, Adobe Photoshop as well as Foundry Nuke for the VFX and FilmLight Baselight for color.
The latest Fiji campaign marks a continued partnership between MPC and Wonderful Agency — they previously handled VFX for Wonderful Pistachios and Wonderful Halos spots — but this latest campaign sees MPC managing the production from start to finish.
Storage company LaCie, a Seagate brand, is at CES in Vegas showing updates to its LaCie Rugged and d2 storage solutions, with the latter helping to boost storage capacity on newer laptops such as the new MacBook Pro from Apple.
The new LaCie Rugged Thunderbolt USB-C combines the Rugged’s ability to withstand the rigors of being on the road —the drives are shock, dust, and water resistant — with USB-C compatibility and Thunderbolt speeds. Users can now store even more footage, allowing them to lighten their load a bit, thanks to an HDD capacity up to 5TB. The Rugged features Seagate Barracuda. In addition, the 1TB SSD version delivers speeds of up to 510MB/s, a 30 percent increase over the previous SSD generation. With these speeds, creative pros can transfer 100GB of content in about three minutes.
Thanks to USB-C, the user can connect the LaCie Rugged drive to USB 3.0-compatible computers as well as to USB-C and Thunderbolt 3 models. Plus, with an integrated Thunderbolt cable featuring compatibility with first-generation Thunderbolt and Thunderbolt 2, this LaCie Rugged drive can be used with many types of computers.
The LaCie Rugged Thunderbolt USB-C drive is bus-powered for mobility and backed by a three-year limited warranty. It will come in 2TB, 4TB and 5TB HDD and 500GB and 1TB SSD capacities, starting at $249.99.
Also new from LaCie is the d2 Thunderbolt 3, which the company says is a good companion to limited-capacity SSD-based laptops and all-in-one computers. It allows expansion storage up to 10TB for pro bandwidth-intensive creative apps.
Featuring Thunderbolt 3 and USB 3.1 speeds through the USB-C port, the LaCie d2 drive performs very well on late-model laptops such as the new MacBook Pro — as well as on USB 3.0 computers. With capacities of up to 10TB, the LaCie d2 drive can store large video projects. It features a Seagate Barracuda Pro 7200RPM hard disk drive.
Featuring speeds of up to 240MB/s, this is a 10 percent improvement over the previous generation. Dual Thunderbolt 3 ports mean the user can daisy chain dual 4K displays, a single 5K display or up to six total LaCie d2 drives—all through a single cable connected to their computer. It’s also possible to power a compatible laptop, such the latest MacBook Pro, through a USB-C port. The LaCie d2 is backed by a five-year limited warranty.
The new LaCie d2 Thunderbolt drive will come in 6TB, 8TB and 10TB capacities starting at $429.99. The new LaCie Rugged and LaCie d2 drives will be available at LaCie resellers worldwide this quarter.
Also at CES, DJI, makers of unmanned aerial vehicles such as the Phantom drone, and Seagate have entered into a strategic partnership. As drone cameras gain resolution and drone flight times grow longer, DJI and Seagate are focusing their efforts to securely and efficiently store, manage, download and share the hundreds of gigabytes of data that can be generated from a single drone shoot.
The companies intend to announce their first product collaboration later this year.
I’ve been trying to get my hands on a professional drone to review for a few years now. My wife even got me a drone from a local store that was a ton of fun to play with but was hard to master. For years, I’ve been working on television shows that use drone footage and capture incredible imagery, but it always seemed out of reach for me as an editor. Finally, after much persistence (or pestering, depending on who you ask), DJI agreed to send me the Phantom 4 to test out, and boy is it awesome!
By now you’ve probably made your way through the ubiquitous reviews, including the endless supply of YouTube reviews, but in that small chance you are reading this without much prior drone knowledge and work in production or post production, I have some ideas for you.
When reading this review, think about how you could take a drone, run outside and maybe grab some b-roll for something you are working on. If you create opening titles or sizzle reels, you could grab some great aerial shots or fast-paced shots to use as transitions. The possibilities are really endless, as long as you get your video picture settings dialed in.
Before I started as an online editor (which, for those who don’t know, focuses on the technical side of editing — color correction, grading, transcoding, outputting, exporting, anything that ends in “-porting” or “-linking” basically), I worked my way through being a post coordinator, post production supervisor and all the way to offline editor. One thing I noticed in many of the non-union live-to tape shows (like late night comedy or talk shows), is that the editor has a lot of freedom to be creative and can push the envelope a little.
Maybe the editor needs some b-roll for an edit that isn’t in the system, so as the post supervisor you might run out and shoot it yourself. Why not with a drone? If you need a quick aerial of a house from directly above, you might be able to get away with footage from your own drone, saving the project money while showing some talent that may get you more jobs in the future!
I really love the idea of people acquiring as much knowledge in different job positions as possible, whether you are in the craft service or executive producer, if you can do things like operate a camera, hold a boom mic or fly a drone, you will probably make a lasting impression and be known as someone who is hungry to work and to create a great end product, regardless of your position.
Not to be a total wet blanket and put a huge wrench in your drone flying, but there are some laws that recently have been passed (more like clarified) to standardize drone use between hobbyists and commercial fliers (basically someone who wants to make money from their footage). You should definitely check out the Federal Aviation Administration’s Getting Started page for more info.
If you are flying your drone for fun and as long as it is has the weight and footprint size of the DJI Phantom 4 — the weight is about 3lbs and it measures about 14 inches diagonally without propellers, which can add a couple of inches — there is minimal work that you need to do. However, if you are planning on making money from your drone footage, there are many steps you must take, including taking an official test. There is a a lot you need to know that is beyond the scope of this review, so definitely check out the FAA link above for more.
Easy to Use
Since I hadn’t flown a professional drone before I had nothing to compare it to, but I can tell you that I picked up the Phantom 4 and was flying it within five minutes. It really is that easy to get up and running.
Step 1, charge your remote and battery; Step 2, plug in your phone or tablet via USB to the remote; Step 3, attach propellers; Step 4, fly! You should probably boot up your Phantom before you go outside to check to make sure it is functional, and to update your firmware. As a side note, I’m not sure if I was up and running so quickly because the Phantom 4 I was loaned for review had been charged and used before, or if it was really that easy.
For this review, I really wanted to see how easy it was to get shots like wide sweeping pans and tilts or tracking shots, and it was relatively easy. Obviously, you will need to practice your camera work with the Phantom 4 to get nice shots that aren’t boring and have substance, but it’s pretty simple. I brought the Phantom 4 to an open field where I had tons and tons of space. I immediately turned on the Phantom 4 by pressing the power button once and then holding it down until it powered on, I forgot to download the DJI Go app to my iPhone 6, so after I downloaded it, I connected the USB to lightning cable from my iPhone 6 to the controller. While the iPhone 6 worked great, you do have minimal screen real estate with so many controls available, so I would suggest you use an iPad if you can or an iPhone 6 or 7 Plus. I tried using an iPad mini, but had trouble getting the Phantom 4 and the iPad to connect, so I stuck to the iPhone.
Once my propellers were spinning, I flew it straight up into the sky, I felt like a little kid with my first remote control car, except that the handling and precision that the Phantom 4 offers is exceptional. You can even take your hands off the joysticks and the Phantom 4 will hover. I noticed that once I got the Phantom 4 high in the air, I could hear it battle the winds. It really stuck to its position in the air even with some decent-strength gusts.
When I took the Phantom 4 out for a second time, I wanted to test out its upgraded collision avoidance system. I also wanted to test out my camera moves. The collision avoidance was awesome! Not only does it sense the ground beneath it, but objects in front of it. I started flying toward a basketball hoop and it caught it in its sights and maneuvered to the right. Then, with just one prior flight, I noticed I was really getting the hang of long shots while tilting and panning the camera — a real testament to how easy it is to control.
Keep in mind that the DJI Go app has a built-in flight simulator to help you get your moves and techniques down before you go outside. Unfortunately, you have to be connected to your drone while using the flight simulator, but still it’s pretty handy for practicing — something you should definitely use before you fly, even if your pride is telling you not to.
Beyond my pure joy at flying the Phantom 4 there are some fancy tech specs that you should know about. For my money, the DJI Phantom 4 really shows its worth in its camera, a 4K capable 1/2.3-inch CMOS image sensor, ISO range between 100-3,200 for video (100-1,600 for photos) and a shutter speed between eight seconds and 1/8000 of a second.
There are many different recording modes, including 4096×2160 (true 4K resolution) at 24/25 progressive frames per second, 3840×2160 (UHD) at 24/25/30p, 2704×1520 (2.7K) at 24/25/30p, 1920×1080 (HD) at 24/25/30/48/50/60/120p and 1280×720, for some reason, at 24/25/30/48/50/60p. All these resolutions are recorded at a max bit rate of 60Mbps, which is decent, but really should be higher in my opinion (probably more in the 100Mbps range).
In terms of image quality, the Phantom 4 is amazing for being a flying ship that captures video. However, it isn’t going to match cameras like the Sony a7S II, , Panasonic GH4 or Blackmagic Cinema Cameras, exactly. The Phantom 4 definitely rivals the GoPro Hero 5 Black in video quality, or at least gives them a good run for their money. The only problem is that the camera isn’t removable from the gimbal on the Phantom 4. I would really like a removable camera from the Phantom 4, much like the new GoPro Karma drone with its connection to the Karma Gimbal.
So after flying the Phantom 4 a few times I began to realize how volatile and important the picture and video profile settings are. The first time I recorded video I simply hit record. I was in Vivid mode, presumably at the baseline of Saturation, Sharpening and Contrast: 0,0,0. It looked great at first glance and for anyone who just wants to pick up the Phantom 4 and shoot you should probably just leave it at this or maybe knock the sharpness down to -1. If you plan on color correcting later or adding a creative LUT on top of your footage, then you are going to want a more flat-in-color image.
I thought the D-Log setting would be the way to go, as that should give you the flattest image in terms of saturation and exposure to pull the most life out of your image. Unfortunately, I found out that is not the case. I tried many variations of Saturation, Sharpness and Contrast from 0,0,0 to -3,-3,-3 and wasn’t really happy with any of them. After running through the usable color profiles (I’m omitting black and white and any other filters like that because you should really just go ahead and apply those looks while color correcting or editing since all NLEs have an easy way to add them), I found that D-Cinelike and None were the profiles I should really stay in, and I started to like Sharpness: -1, Contrast -2, and Saturation -2.
Before I go on about D-Cinelike and None, I think anyone buying a drone should consider ND filters (short for neutral density filters). When shooting outdoors you will get a lot of contrasting light values, such as dark shadows and blown out highlights. To get around having to pick your favorite, you can knock the exposure down on your camera externally with an ND filter while allowing you to keep your shutter speed and ISO values at more appropriate levels.
Without ND filters, you are going to have to ramp up the shutter speed on your Phantom 4 when filming using an ISO, such as 100, to properly expose your image, lending your footage to look a little choppier and less cinematic (I hate using the word cinematic to describe this, but essentially cinematic = motion blur in this instance).
If this sounds interesting to you, you should Google shutter speed techniques and rules, but be careful. It is a deep rabbit hole. From my simple research, I found ND filters ranging anywhere from $20 to $99 or more depending on quality and where you buy them. Polar Pro looks to make some sweet ones, including the Vivid Collection in their Cinema Series of polarized ND filters at $99 for a three-pack — another rabbit hole, be careful not to get G.A.S., Gear Acquisition Syndrome.
Moving on… D-Cinelike and None are flat color profile shooting modes that allow for decent color grading in post production but with less midtone muddiness like the D-Log seemed to produce for me. D-Cinelike seemed to warm up the shot a little with more orange and yellow tints and possibly less shadow detail. In None, I felt like I got the flattest color profile possible, which allowed for the best color correction and grading scenario with the Phantom 4 footage. Don’t forget to dial in your custom picture profile settings. Personally, I liked the picture best when I knocked Sharpness down to -1 or -2. Contrast and Saturation could also be knocked down a little, but this is something you should test when you buy a Phantom 4, since it is definitely a personal taste.
If you go on YouTube and search Phantom 4 color settings you will find a lot of videos. You should probably sort by upload date and watch the more recent videos that might take into account firmware updates. I really liked watching Bill Nichol’s YouTube Channel BillNicholsTV. He has a bunch of great and practical reviews.
You should still try out the Phantom 4’s D-Log mode. Hopefully, it works for you better than it did for me. If you use Blackmagic Resolve, you can check out DJI’s D-Log to sRGB LUT instructions and find the LUT under the software downloads here.
While I didn’t want to get too deep into the technical side of the Phantom 4, I did fall down the picture profile settings abyss and still want to highlight some automated flight modes that the Phantom 4 excels at. Some of the new features that separate the Phantom 4 from previous Phantom models include Active Track, TapFly, Obstacle Sensing System, Sport Mode, easier-to-use push and release propellers, up to 28-minute battery life (although I only got between 20-22 minutes with the Phantom 4 automatically returning to home when the battery was running low), improved camera with less chromatic aberration, and much more.
New Features That Editors Will Like
I now want to touch on the upgraded features that would get me, as an editor, interested in the Phantom 4. Active Track is an amazing feature that can track objects specified through the DJI Go app. You simply click the object or person you want to track and bam! The Phantom 4 will follow them from what DJI calls a “safe distance,” and it really is.
TapFly is another great feature that will help pilots who aren’t as comfortable flying in tight spaces to fly in a straight line. Simply tap the remote icon on your phone or tablet, tap TapFly, click on a visual point you want the Phantom 4 to fly to, and it will basically move into autopilot. You still have control over camera and even the Phantom 4, but it’s basically a coached flying system.
Again, there are a lot of technical specs I didn’t go into too much detail on, but if you want more info you can find it on DJI’s Phantom 4 page. For some simple and short videos check out: http://www.dji.com/edu/edu_videos or download the DJI Go app.
In the end, I really, really, really loved flying the Phantom 4! One of the easiest parts was installing the propellers — easy turn and lock. If you find yourself getting frustrated when filming or flying the Phantom 4, remember that it takes people many hours to get good at shooting with a camera, let alone a drone, with a camera and gimbal to control all at once. I spent many nights watching YouTuber’s reviews wondering why I couldn’t get a great picture out of the D-Log setting until I found Casey Faris’ video on the Mavic Pro, which described the same problem I was having with the Phantom 4. With some more tests, I was able to fail and succeed in the different picture profiles.
When reviewing products, I try to break them, and I did that with the Phantom 4. Really. I accidentally crashed it while in Sport mode and only one of the propellers caps flew off in that yard sale — a real testament to the sturdy construction of the Phantom 4.
Once back online, I tried to fly it into a tree but the Obstacle Sensing System and the Forward Vision System prevented the Phantom 4 from crashing. It’s like an extra layer of insurance.
I really like how the Phantom 4 has very advanced controls and features, but is also “dummy” proof. If I you’re editing a project and it begs for a tracking shot of a car that just isn’t in the dailies, you can grab a Phantom 4 and run out and film something. Even if it doesn’t make it into the final edit, it will give the producers and director a greater sense of what you are trying to convey. You could really help sell your vision, and your future job prospects.
I haven’t been able to get my hands on the recently announced MavicPro foldable drone from DJI, but I was able to get the recently announced GoPro Karma (you can see some of my in-flight footage on my YouTube page.
In my opinion, I really don’t think these drones compare to one another, so I won’t really be going into a “tit for tat” comparison, but with so much drone competition it is an exciting time in the UAV world.
One thing I did notice when I went out to test out the Phantom 4 was how many people were ready to become FAA/police authorities and tell you that you can’t fly. It was almost laughable. In fact, every time I think about it I laugh. Moral of the story is to keep that in mind that before making a purchase like this, if you live in a city you probably live within five miles of an airport, helipad, etc., and technically you can’t fly your drone. It is a conversation starter whether or not you want it to be.
Definitely check out the FAA’s website to get the rules on where and when you can fly drones, otherwise you might have an awesome grey box in your room with nowhere to fly. On the flip side, I’ve been reading people’s comments on forums, and if you are a hobbyist flyer, have registered your drone and want to fly, you can contact your local airport and let them know you want to fly at a certain altitude or below, and they usually will say it’s fine. Those aren’t my words but a summation of what I have been reading — of course do your own research please!
The only criticism is that the Phantom 4’s 60Mbps data rate isn’t high enough to get the best quality footage from your drone. If you’ve been paying attention to the news lately or my Twitter: @allbetzroff, you may have seen DJI’s latest reveal of the Phantom 4 Pro, Pro + and Inspire 2, which can film at a much better data rate of 100Mbps. Maybe this is a simple firmware update to the Phantom 4 (but it’s probably not). Nonetheless, 60Mbps is acceptable for 1920×1080 or maybe 2.7K video (2704 x 1524,16×9 aspect ratio) or below, but once you get up into the higher frame sizes, you can really see the video footage breakdown. If you zoom into the footage, the compression becomes noticeable and the color fidelity begins to fade.
While writing this review, the DJI Phantom 4 retailed for $1,199 on the DJI online store without any accessories. More like $1399 with two extra batteries and an external battery charger. I even just found a refurbished Phantom 4 on DJI’s site for $899. The Phantom 4 Pro starts at $1,499 and Phantom 4 Pro + $1,799. Oh yeah, don’t forget a few 64GB MicroSD cards at $20-$35 a piece. A pretty expensive investment if you ask me, but If you find yourself being a major gear nerd like me or editing and needing to shoot your own footage, the DJI Phantom 4 is a must-have. Once you fly the Phantom 4 you will be hooked.
Watch some of the video I shot with the Phantom 4 on my YouTube Channel:
Brady Betzel is an online editor at Margarita Mix in Hollywood, working on Life Below Zero and Cutthroat Kitchen. You can email Brady at email@example.com. Earlier this year, Brady was nominated for an Emmy for his work on Disney’s Unforgettable Christmas Celebration. Follow him on Twitter @allbetzroff.
“Hey, GoPro, start recording!” That’s right, voice-controlled recording is here. Does this mean pros can finally start all their GoPros at the same time? More on this in a bit…
I’m one of the lucky few journalists/reviewers who have been brought out to Squaw Valley, California, to hear about GoPro’s latest products first hand — oh, and I got to play with them as well.
So, the long awaited GoPro Karma drone is finally here, but it’s not your ordinary drone. It is small and foldable so it can fit in a backpack, but the three-axis camera stabilizer can be attached to the included Karma grip so you can grab the drone before it lands and carry it or mount it. This is huge! If worked out correctly you can now fake a gigantic jib swing with a GoPro, or even create some ultra-long shots. One of the best parts is that the controller is a videogame style remote that doesn’t require you use your phone or tablet! Thank you GoPro! No, really, thank you.
The Karma is priced at $799, the Karma plus Session is $999, and the Karma plus Hero5 Black is $1,099. And it’s available one day before my birthday next month — hint, hint, nudge, nudge — October 23.
To the Cloud! GoPro Plus and Quik Apps
So you might have been wondering how GoPro intends to build a constant revenue stream. Well, it seems like they are banking on the new GoPro Plus cloud-based subscription service. While your new Hero5 is charging it can auto-upload photos and videos via a computer or phone. In addition you will be able to access, edit and share all from GoPro Plus. For us editing nerds, this is the hot topic because want to edit everything from anywhere.
My question is this: If everyone gets on the GoPro Plus train, are they prepared for the storage and bandwidth requirements? Time will tell. In addition to being able to upload to the cloud with your GoPro Plus subscription, you will have a large music library at your disposal, 20 percent off accessories from GoPro.com, exclusive GoPro Apparel and Premium Support.
The GoPro Subscription breaks down to $4.99 and is available in the US on October 2 — it will be in more markets in January 2017.
Quik App is GoPro’s ambitious attempt at creating an autonomous editing platform. I am really excited about this (even though it basically eliminates the need for an editor — more on this later). While many of you may be hearing about Quik for the first time, it actually has been around for a bit. If you haven’t tried it yet, now is the time. One of the most difficult parts of a GoPro’s end-to-end workflow is the importing, editing and exporting. Now, with GoPro Plus and Quik you will be automatically uploading your Hero5 footage while charging so you can be editing quickly (or Quik-ly. Ha! Sorry, I had to.)
Hero5 Black and Hero5 Session
It’s funny that the Hero5 Black and Session are last on my list. I guess I am kind of putting what got GoPro to the dance last, but last doesn’t in any way mean least!
Available on October 2, the Hero5 Black is $399, and includes the following:
● Two-inch touch display with simplified controls.
● Up to 4K video at 30fps
● Auto-upload to GoPro Plus while charging
● Voice Control with support for seven languages, with more to come
● Simplified one-button control
● Waterproof, without housing, to 33 feet
● Compatible with existing mounts, including Karma
● Stereo audio recording
● Video Stabilization built-in
● Fish-eye-free wide-angle video
● RAW and WDR (wide dynamic range) photo modes
● GPS built-in!
Hero5 Session is $299 and offers these features:
● Same small design
● Up to 4K at 30fps
● 10 Megapixel photos
● Auto upload to GoPro Plus while charging
● Voice Control support for seven languages with more to come
● Simplified one-button control
● Waterproof, without housing, to 33 feet
● Compatible with existing mounts, including Karma
● Video Stabilization built in
● Fish-eye-free wide-angle video
GoPro has made power moves. They not only took the original action camera — the Hero — to the next level with upgrades like image stabilization, waterproof without housing, and simplifying the controls in the Hero5 Black and Hero5 Session, they added 4K recording a 30fps and stereo audio recording with Advanced Wind Noise Reduction.
Not only did they upgrade their cameras, GoPro is attempting to revolutionize the drone market with the Karma. The Karma has potential to bring the limelight back to GoPro and steal some thunder from competitors, like DJI, with this foldable and compact drone whose three-axis gimbal can be held by the included Karma handle.
Remember that drone teaser video that everyone thought was fake!? Here it is just in case. Looks like that was real and with some pre-planning you can recreate these awesome shots. What’s even more awesome is that later this year GoPro will be launching the “Quik Key,” a micro-USB card reader that plugs into your phone to transfer your videos and photos to your phone, as well as REMO — a voice-activated remote control for the Hero5 (think Apple TV, but for your camera: “GoPro, record video.”
Besides the incredible multimedia products GoPro creates, I really love the family feeling and camaraderie within the GoPro company and athletes they bring in to show off their tools. Coming from the airport to Squaw Valley, I was in the airport shuttle with some mega-pro athletes/content creators like Colin, and they were just as excited as I was.
It was kind of funny because the people who are usually in the projects I edit were next to me geeking out. GoPro has created this amazing, self-contained, ecosphere of content creators and content manipulators that are fan-boys and fan-girls. The energy around the GoPro Karma and Hero5 announcement is incredible, and they’ve created their own ultra-positive culture. I wish I could bottle it up and give it out to everyone reading this news.
Brady Betzel is an online editor at Margarita Mix in Hollywood, working on Life Below Zero and Cutthroat Kitchen. You can email Brady at firstname.lastname@example.org. Earlier this year, Brady was nominated for an Emmy for his work on Disney’s Unforgettable Christmas Celebration.