By Kristine Pregot
Austin’s Foundation Editorial is a four-year-old editorial facility founded by editor Jason Uson. Nice Shoes and Foundation Edit have been working together since 2014, when our companies launched a remote partnership allowing clients in Austin to work with Nice Shoes colorists in New York, Chicago and Minneapolis. So, when it came time to pick a location for our 2016 SXSW party, which we hosted with our friends at Sound Lounge, Derby Content and Audio Network, Foundation Edit was a natural choice.
In-between the epic program of parties, panels and screenings, I was able to chat with Jason about his edit shop, SXSW, remote color, and the tattoo artist giving out real tattoos at our party…
What was the genesis of Foundation Editorial?
I started my career at Rock Paper Scissors, and spent four years there learning from the best. I then freelanced all over Los Angeles at the top shops and worked with some of the most talented editors in the industry, both in broadcast and film. I always dreamed of having my own shop and after years of building amazing relationships, it was time.
What platforms do you edit on?
I am an Media Composer editor. I always have been, but I haven’t touched it in over two years. Apple FCP 7 has been our go-to, as well as Adobe Premiere. They are both amazing tools, but there is something special about Avid Media Composer that I miss.
How many editors do you have at Foundation Edit?
We have two editors: myself and Blake Skaggs. Our styles are different, but our workflow is very similar. It’s nice to have someone with his caliber of talent working alongside me.
How do you usually spend SXSW?
I usually spend SXSW in my edit bay, typically booked on some fun projects. I was lucky enough this year to get Sunday off for the party. I hit up a few movies and shows.
How did the 2016 SXSW party come together?
It was a no-brainer. We are lucky to be in the heart of it all and surrounded by so much creativity. We have a great location that lends itself to hosting our clients, friends and colleagues, but with so many people involved and with SXSW being as big as it is, it was no small fete. It had its challenges, but in the end it was a great success.
The tattoo artist at the party was amazing.
My partner, Transistor Studios, came up with the idea, and I thought it was a perfect fit for us. We all have tattoos and love the process, and we thought it would be a great addition to the party. Damon Meena, Aaron Baumle and Jamie Rockaway flew our tattoo artist, Mike Lucena, in from Brooklyn.
What’s your favorite thing about Austin?
That’s a loaded question. There is so much to love about Austin. I think it starts with the spirit of the city. Austin is a genuine community of people that celebrate and encourage talent, creativity and artistry. It’s in the DNA of who Austin is. Although the city is growing at a massive pace, and we all see and feel the changes, there is still that heart — that core Austin feeling. Let’s be honest though, the food is a major favorite! I’ll just leave you with some key words: barbeque and tacos.
Before I let you go, can you talk about the last collaboration between Nice Shoes and Foundation Edit?
Nice Shoes colorist Gene Curley outdid himself this time working on See What They See for Walgreens. We created six long-form pieces, three 30-second spots, and somewhere in the area of 50 social videos.
GSD&M’s Group creative director, Bryan Edwards, and his team — Joel Guidry, Gregg Wyatt and Barrett Michaels — worked with associate producer Dylan Heimbrock. They went to Uganda and put cameras in kids’ hands to, “See What They See.” So their campaign needed two “looks.” The beauty of Uganda for the first look, and then our second look needed to not only be beautiful and thoughtful, but different enough to tell the story through these kids’ eyes.
Gene really found that common thread that it needed to be successful. It’s really an amazing service to be able to collaborate with the entire team of Nice Shoes colorists in realtime between New York City and Austin.
Kristine Pregot is a senior producer at New York City-based Nice Shoes.