OWC 12.4

Brigade helps drive NMDOT PSA

New York’s Brigade provided animation, compositing and particle effects work for the New Mexico Department of Transportation (NMDOT), helping complete a :30 PSA, Physics Professor. Brigade’s team of artists pulled off the job, from concept to completion, in under two weeks.

For the spot, NMDOT and agency VWK, Albuquerque, called on Brigade to get the job done — and help start saving lives as soon as possible. The cloud-based studio that provides scalable creative teams for design, animation and visual effects, Brigade founder Dave Dimeola and creative director Sean Broughton hand-picked Flame, After Effects and Maya artists for this project from its global roster.

In Physics Professor, the viewer has an immersive visual experience as smokey shapes fly through the screen in a black void. Each anomaly resolves into an equation drawn in chalk, calculating the probability and effect of various scenarios. Meanwhile, a professorial voice offers complex mathematics concerning momentum and velocity in rapid fashion. As the spot proceeds, the numbers reveal their true location; a chalkboard, scribed by a wise old academic who sums up all the science: “It’s quite simple really… avoid death or injury by always wearing your seatbelt.”

Brigade relies on its proprietary software suites, Flock and VES, for project management and a positive experience for the artists and clients that it recruits for each project. Qualified artists get on Brigade’s radar either through personal referrals or by visiting the Brigade Website, where they can set up a profile to have their portfolio reviewed and vetted.

“Once the team members are booked in, they’re invited to a central secure location where they can share their project areas,” Dimeola explains. “Rough cuts of the NMDOT spot were uploaded to the central server, then distributed to the remote artists so they could begin working. Using Flock, we can track their progress, and scale the team up or down as needed throughout the project.”

VES is a system that allows Brigade to effectively manage the massive media assets that projects like the NMDOT project generates. “VES keeps the pipeline moving at maximum speed,” says Dimeola. “It keeps the team constantly informed on the project schedule, shot lists, asset tracking, rendering progress, and more. As a result, our creative directors and artists are consistently organized and in the loop with each other.”

Brigade uses Skype and Google Hangout to keep remote collaborators on the same page. “We want to recreate the environment of everyone being in the same room, despite being hundreds or even thousands of miles apart,” notes Dimeola, who is a staunch advocate for technology’s role in remote working. “In a project like this, improved communication can be critical for realizing the client’s vision, on deadline.”



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.