Editor Christopher Huth joins Wax, a New York-based boutique editorial company and creative collective that opened its doors last year.
Huth comes most recently from Lost Planet, where he collaborated with Smuggler director David Frankham on spots for Mercedes and Bank of America, and with Independent Media’s Janusz Kaminski on spots for New York Times Magazine and JBL.
In addition, a fair share of his work has been outside of traditional production workflow, either sourcing material with his own team (Mazda, iStock), creating fresh concepts from existing footage banks (Visa, Belvedere) or generating spots through graphic interface/online content (Google).
Huth’s work includes the Cannes Gold PR Lion-winning Honey Maid “This is Wholesome” campaign for Droga 5 with Academy Award-winning directors Dan Lindsay and TJ Martin; the Cannes Mobile Grand Prix-winning campaign for Google “Demo Slam” via Johannes Leonardo; and AICP Best in Show spot Dear Sophie, for Google Chrome’s “the Web is what you make of it” campaign via BBH New York.
“I try to make a personal connection with the material,” Huth explains, “which means being thoughtful about how I’m connected to it and how the agency is connected to it. I try to give every project patience. It never gets boring, especially because of how quickly the industry moves. The challenges, I find, are to stay on top of technology and the changing software landscape, and to remain thoughtful with clients, directors and myself.”
Huth is currently editing his first campaign at Wax for AT&T, with DGA-nominated directors The Mercadantes via BBDO NY.