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Blur creates CG mischief, heroics for Skylanders spots

Ad agency 72andSunny called on Blur Studio to create CG characters and environments for two new 30-second commercials promoting Activision’s Skylanders game. Blur‘s Jeff Fowler directed Inside the Trap and a Trapping Kaos. Both feature a mix of live-action and CG as well as a fight between good and evil. It took 30 artists less than two months to complete the segments for both spots.

Jeff Fowler

Jeff Fowler

According to Fowler, “Blur’s Skylanders project began with one of our CG supervisors coming to my desk and saying, ‘If we don’t do this commercial, my son will never speak to me again.’ Never ones to shatter the dreams of children, our production staff quickly figured out a plan to fit this project into a VERY busy month for us. Sometimes the craziest schedules yield the most rewarding results, and our entire team was extremely proud of what we were able to accomplish in six weeks.”

He continues, “Working with a tough little veggie warrior and a powerful super-dwarf armed with Traptanium-infused hammers spurred our creative energy to create something like none other. We had a blast bringing a little mayhem to the world of Skylanders, where we built a village and staged a cinematic battle scene between Gulper and Food Fight.”

“Both Blur and 72andSunny are built around collaborative cultures so we were all quick to jump in together, start laughing and shape where we wanted the project to go from the outset,” reports 72andSunny creative director Tim Wolfe. “It made for amazing sessions where everyone had a voice, egos were left at the door and we were all only interested in making the best video humanly possible.

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“The level of visual detail and character development Blur brought to the project was incredible. They took an already rich and fun world of Skylanders and turned up the volume helping us make something truly unique and ground-breaking for the category,” said Wolfe.

Human Worldwide provided the music and sound design, while Sound Mix Lime Studios supplied the mix.


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