Post industry veteran Bill Baggelaar has been promoted to executive VP and CTO, technology development at Sony Pictures and executive VP and general manager of Sony Innovation Studios. Prior to joining Sony Pictures almost nine years ago, he spent 13 years at Warner Bros. as VP of technology/motion picture imaging and head of technology/feature animation. His new role will start in earnest on April 1.
“I am excited for this new challenge that combines roles as both CTO of Sony Pictures and GM of Sony Innovation Studios,” says Baggelaar. “The CTO’s office works both inside the studio and with the industry to develop key standards and technologies that can be adopted across the various lines of business. Sony Innovation Studios is developing groundbreaking tools, methods and techniques for realtime volumetric virtual production — or as we like to say, “the future of movie magic” — with a level of fidelity and quality that is best in class. With the technicians, engineers and artisans at Sony Innovation Studios combined with our studio technology team, we will be able to bring new experiences and technologies to all areas of production and delivery.”
Baggelaar’s promotion is part of a larger announcement by Sony, which involves a new team established within Sony Pictures — the Entertainment Innovation & Technology Group, Sony Pictures Entertainment, which encompasses the following departments: Sony Innovation Studios (SIS), Technology Development, IP Acceleration and Branded Integration.
The group is headed by Yasuhiro Ito, executive VP, Entertainment Innovation & Technology Group. Don Eklund will be leaving his post as EVP /CTO of technology development at the end of March. Eklund has had a long history with SPE and has been in his current role since 2017, establishing the foundation of the studio’s technology development activities.
“This new role combines my years of experience in production, post and VFX; my work with the broader industry and organizations; and my work with Sony companies around the world over the past eight and a half years — along with my more recent endeavors into virtual production — to create a truly unique opportunity for technical innovation that only Sony can provide,” concludes Baggelaar, who will report directly to Ito.