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Bi-coastal Loyalkaspar in expansion mode, hires two

Loyalkaspar has added Heidi Erney as executive producer and Janice Walbrink as director of business development. The branding agency, which opened a new space in LA earlier this spring, has also added a new office in Manhattan’s Financial District.

Erney and Walbrink are part of Loyalkaspar’s bicoastal expansion, which began last summer with the addition of chief development officer Robert Blatchford and creative director Anna Minkkinen.

“It’s been quite a run for our agency over the last 12 months,” said David Herbruck, Loyalkaspar’s principal/president. “Our recent growth and success point to the fact that we’ve stayed true to our core philosophy that great creative is born out of strategic thinking. We continue to refine our creative methodologies by taking on new challenges and working with aspirational clients and talent. With exceptional people like Heidi and Janice on board, we’re stronger than ever before.”

Erney joins Loyalkaspar’s New York office bringing with her extensive experience growing businesses and leading creative teams in the field of entertainment branding. She has launched brands from the ground up, including Discovery HD Theater, Rush HD and The Oprah Winfrey Network (OWN). She was most recently executive producer/head of production at BigSmack, which she helped launch in 2007.

Janice Walbrink

Janice Walbrink

Walbrink, who is based in the Los Angeles office, brings a diverse entertainment background. Previously she was at creative studio Imaginary Forces. Prior to that, she served as head of business development at LA-based mixed-media production company Roger.

While initially breaking into the film and TV business working in the TV literary department at Creative Artists Agency, she eventually found her way to advertising working at Biscuit Filmworks, where she worked closely with acclaimed director Noam Murro while simultaneously directing and producing her own award-winning short films, music videos and spec projects.

Main Photo Caption: (L-R) Heidi Erney.

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