OWC 12.4

BestFriend adds director Thomas Hefferon

BestFriend, an LA and NY-based production studio headed up by executive producer Zak Thornborough, has brought on director Thomas Hefferon.

Dublin-born Hefferon has a long history making in short-form emotional narratives. His first short film “The Confession” screened at over 40 festivals around the world (including Tribeca, Palms Springs, and Sundance) and had a national cinema release in Ireland. It aired on dozens of TV stations across the world, and it garnered over one million hits on YouTube.

Since then he’s made three more shorts (The Pool, Switch and The Heist), all of which received funding by the Irish Film Board.

Hefferon also works on spots and branding projects. He was nominated in the Best New Director category at the 2009 Kinsale Shark Awards. This led to him working with Jaguar and Land Rover, and a move to London. There he worked with a range of brands, including Panasonic, Infinity, Jameson, Armstrong International and Johnson & Johnson.

Hefferon’s first project out of BestFriend is a two-spot campaign for Massachusetts Financial Services via FCB Chicago. These spots showcase Hefferon’s ability to show the human side of a company. Mirroring mutual investments with the work that musicians do, Hefferon somehow makes financial services empathetic, entertaining, and cool.

Centralized around a collaborative approach, BestFriend provides clients access to world-class talent at any stage of production, from writing and creative development through execution and delivery. BestFriend lives at the intersection of advertising, art, film, fashion, music, and technology, and thrives on its proximity to the fringe of possibility.


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