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Behind the Title: Executive Creative Director Vincenzo LoRusso

NAME: Vincenzo LoRusso

COMPANY: New York- and Santa Monica-based Elias Arts (@eliasarts)

CAN YOU DESCRIBE YOUR COMPANY? 
We are a full-service music and sound production company and music library that specializes in advertising.

WHAT’S YOUR JOB TITLE?
Executive Creative Director

WHAT DOES THAT ENTAIL?
Interfacing with clients and our creative team to find the best solution for their particular project.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
There’s a lot of nuts and bolts type production and technical skills that I am hands-on with for most projects.

WHAT TOOLS DO YOU USE?
Every instrument imaginable, Avid Pro Tools, and amazingly talented humans (a.k.a. musicians/composers/vocalists).

WHAT’S YOUR FAVORITE PART OF THE JOB?
I love the fact that I could be working on a jazz track in the morning, an orchestral piece in the afternoon and an electronic cut in the evening. It’s always changing.

WHAT’S YOUR LEAST FAVORITE?
I make music everyday for a living … kind of hard to find something to complain about.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Anytime we are making music is a good time for me.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I would be producing and mixing bands/artists.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
Music as a career was a goal from about age 10. That’s when I started playing piano and learning about music technology.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Nissan Rogue Imagination, Reebok Live Free Range, Audi Swim and Southwest Airlines Swagger.

Toyota

Toyota: How Great I Am.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
There are so many that we have worked on over the years. We worked on a great Toyota spot for the Super Bowl called How Great I Am, featuring some iconic recordings of Muhammad Ali.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Pro Tools, great studio monitors and my laptop.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Spend as much time as possible with my family.


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