Behind the Title: Versus Partner/CD Justin Barnes

NAME: Justin Barnes

COMPANY: Versus (@vs_nyc)

CAN YOU DESCRIBE YOUR COMPANY?
We are “versus” the traditional model of a creative studio. Our approach is design driven and full service. We handle everything from live action to post production, animation and VFX. We often see projects from concept through delivery.

WHAT’S YOUR JOB TITLE?
Partner and Creative Director

WHAT DOES THAT ENTAIL?
I handle the creative side of Versus. From pitching to ideation, thought leadership and working closely with our editors, animators, artists and clients to make our creative — and our clients’ creative vision — the best it can be.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
There’s a lot of business and politics that you have to deal with being a creative.

Adidas

WHAT’S YOUR FAVORITE PART OF THE JOB?
Every day is different, full of new challenges and the opportunity to come up with new ideas and make really great work.

WHAT’S YOUR LEAST FAVORITE?
When I have to deal with the business side of things more than the creative side.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
For me, it’s very late at night; the only time I can work with no distractions.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Anything in the creative world.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
It’s been a natural progression for me to be where I am. Working with creative and talented people in an industry with unlimited possibilities has always seemed like a perfect fit.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
– Re-brand of The Washington Post
– Animated content series for the NCAA
– CG campaign for Zyrtec
– Live-action content for Adidas and Alltimers collaboration

Zyrtec

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I am proud of all the projects we do, but the ones that stick out the most are the projects with the biggest challenges that we have pulled together and made look amazing. That seems like every project these days.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My laptop, my phone and Uber.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I can’t live without Pinterest. It’s a place to capture the huge streams of inspiration that come at us each day.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
We have music playing in the office 24/7, everything from hip-hop to classical. We love it all. When I am writing for a pitch, I need a little more concentration. I’ll throw on my headphones and put on something that I can get lost in.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Working on personal projects is big in helping de-stress. Also time at my weekend house in Connecticut.


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