Behind the Title: Picture Shop workflow specialist Alex Martin

NAME: Alex Martin

COMPANY: Picture Shop Post

TITLE: Workflow Specialist

CAN YOU DESCRIBE YOUR COMPANY?
While Picture Shop is two years old, our team has decades of experience. A majority of our employees here know each other through some previous career venture. We are a hand-picked team that meshes really well together.

We’re led by four individuals who live and breathe post production and have for decades: president Bill Romeo, EVP of sales and marketing Robert Glass, EVP of VFX Tom Kendall and EVP and CTO Jay Bodnar.

Our projects — from superhero shows to Netflix and Hulu’s top HDR projects (oh yeah, and zombies) — we’re constantly expanding.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT A WORKFLOW SPECIALIST DOES?
Technology is always advancing, and so are our shows and their workflows. Keeping up to speed with the new gear and new specs is a large majority of what makes up my day-to-day.

You have to be quick on your feet and one step ahead of the industry at all times in order to grasp success. The biggest challenge for me is always having to think outside the box; looking for new and improved ways to make what already works even better. We are often stumbling upon new advancements, constantly producing and testing new ideas into fruition.

WHAT SYSTEMS DOES PICTURE SHOP HAVE FOR COLOR?
We’re fortunate enough to have three major color correctors: Digital Vision’s Nucoda, Filmlight’s Baselight and Blackmagic’s DaVinci Resolve. We also use Colorfront’s software, Express Dailies and Transkoder.

For our online systems we use Avid Media Composer, Autodesk Flame and, recently, Resolve.

ARE YOU SOMETIMES ASKED TO DO MORE THAN JUST SET UP PROJECTS/ DESIGN WORKFLOWS?
All the time. One moment, I’m figuring out why the text over picture is more transparent than it should be, and the next, I’m creating LUTs for a new show on-set. My day-to-day job is always about workflow, but my minute-to-minute lies in the fine details. The main focus is to help get the show out the door on time and ensure that our clients keep coming back for more.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Probably that no two days are the same. I have a great mentor, senior systems workflow engineer Todd Korody, who we consider the brains of the building. Working alongside him for the past two years has been the most rewarding. Most of the conversations that we have are about a show’s color pipeline, and how we can get to the final delivery stage seamlessly while keeping in mind that each new show brings a different element to the table.

Whether we’re designing the workflow on a regular HD finish for a network show or evolving the HDR processes for Netflix and Hulu, figuring out the pass off from one platform to the next (dailies to online, online to color, or VFX to color) makes each day unique.

WHAT’S YOUR LEAST FAVORITE?
My least favorite is probably my own tendency to be a perfectionist. I always want to make sure that everything goes according to plan — as most of us do. I’m then reminded of the brilliant team that I am surrounded by, and though seeking a more collaborative effort, the “best way” to fix any issue makes itself known.

It’s amazing to know that I’m surrounded by people that care about our company to the same degree, and we all work together to ensure the best possible success.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I would be a sound engineer for live concerts. What’s better than being behind the controls, mixing for a great band?

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I kind of fell into it. I wanted to go to recording school for music. Not that I couldn’t have, but a four-year university was needed. I ended up finding film schools had classes in mixing for movies. This turned into an editing and VFX emphasis so I could take mixing classes.

One of the classes offered in the area I was studying was color correction. I loved that class, which opened a very wide door for me to pursue in post. I knew I would end up in the entertainment business in some way around 17. My friends and I would cut together videos on Windows Movie Maker. Always enjoyed the art and still do today.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON OR PLAN TO WORK ON?
On the technology side, we’ve been working a lot with Resolve and Baselight in terms of HDR. Also making sure we are familiar with the Dolby Vision toolsets, color management workflows and making sure our pipeline is smooth for everyone.

We have a few projects coming out which I’m exciting to be a part of, The Chilling Adventures of Sabrina, Unbelievable and Huge in France, all for Netflix. There is also Future Man for Hulu. There’s a lot more HDR work on the horizon, but these are a few currently underway.

WHAT ARE YOU MOST PROUD OF WORK WISE?
Our HDR pipeline. We’ve developed some great tools and strategies along the way to handle very large camera files, ways we bring media in and out of the color correctors, and tools to help us with final delivery.

WHERE DO YOU FIND INSPIRATION? ART? PHOTOGRAPHY?
Camera tests through to final picture. Before each show starts filming, the DP usually directs a camera test. When they do the camera and lens-package comparisons, I love seeing the subtle differences. Once the show’s colorist has a chance to collaborate with the DP’s vision, the best part is seeing the final colored image through their eyes. In my opinion, this finishing touch is what brings the picture to life.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT?
My phone, my laptop and Resolve… I also have to mention my car.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I use LinkedIn – I follow all the studios, production companies, software companies, different operators and artists; really anything that keeps me up to speed with the post production world.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I guess I always go back to what brought me to this business in the first place, and that’s music. I play the drums, and that helps me decompress and have a good time.


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