This veteran creative director can also often be found at the controls of his Flame working on a new spot.
NAME: Andy Brown
CAN YOU DESCRIBE YOUR COMPANY?
We are a boutique post house with offices in the US and UK providing visual effects, motion graphics, color grading and finishing. We are partnered with Cut + Run for editorial and get to work with their editors from around the world. I am based in our Jogger Los Angeles office, after having helped found the company in London.
WHAT’S YOUR JOB TITLE?
WHAT DOES THAT ENTAIL?
Overseeing compositing, visual effects and finishing. Looking after staff and clients. Juggling all of these things and anticipating the unexpected.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I’m still working “on the box” every day. Even though my title is creative director, it is the hands-on work that is my first love as far as project collaborations go. Also I get to re-program the phones and crawl under the desks to get the wires looking neater when viewed from the client couch.
WHAT’S YOUR FAVORITE PART OF THE JOB?
The variety, the people and the challenges. Just getting to work on a huge range of creative projects is such a privilege. How many people get to go to work each day looking forward to it?
WHAT’S YOUR LEAST FAVORITE?
The hours, occasionally. It’s more common to have to work without clients nowadays. That definitely makes for more work sometimes, as you might need to create two or three versions of a spot to get approval. If everyone was in the room together you reach a consensus more quickly.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
I like the start of the day best, when everyone is coming into the office and we are getting set up for whatever project we are working on. Could be the first coffee of the day that does it.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I want to say classic car dealer, but given my actual career path the most likely alternative would be editor.
WHY DID YOU CHOOSE THIS PROFESSION?
There were lots of reasons, when I look at it. It was either the Blue Peter Book of Television (the longest running TV program for kids, courtesy of the BBC) or my visit to the HTV Wales TV station with my dad when I was about 12. We walked around the studios and they were playing out a film to air, grading it live through a telecine. I was really struck by the influence that the colorist was having on what was seen.
I went on to do critical work on photography, film and television at the Centre for Contemporary Cultural Studies at Birmingham University. Part of that course involved being shown around the Pebble Mill BBC Studios. They were editing a sequence covering a public enquiry into the Handsworth riots in 1985. It just struck me how powerful the editing process was. The story could be told so many different ways, and the editor was playing a really big part in the process.
Those experiences (and an interest in writing) led me to think that television might be a good place to work. I got my first job as a runner at MPC after a friend had advised me how to get a start in the business.
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We worked on a couple of spots for Bai recently with Justin Timberlake creating the “brasberry.” We had to make up some graphic animations for the newsroom studio backdrop for the shoot and then animate opening title graphics to look just enough like it was a real news report, but not too much like a real news report.
We do quite a bit of food work, so there’s always some burgers, chicken or sliced veggies that need a bit of love to make them pop.
There’s a nice set extension job starting next week, and we recently finished a job with around 400 final versions, which made for a big old deliverables spreadsheet. There’s so much that we do that no one sees, which is the point if we do it right.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
Sometimes the job that you are most proud of isn’t necessarily the most amazing thing to look at. I used to work on newspaper commercials back in the UK, and it was all so “last minute.” A story broke, and all of a sudden you had to have a spot ready to go on air with no edit, no footage and only the bare bones of a script. It could be really challenging, but we had to get it done somehow.
But the best thing is seeing something on TV that you’ve worked on. At Jogger Studios, it is primarily commercials, so you get that excitement over and over again. It’s on air for a few weeks and then it’s gone. I like that. I saw two of our spots in a row recently on TV, which I got a kick out of. Still looking for that elusive hat-trick.
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The Flame, the Land Rover Series III and, sadly, my glasses.
WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Just friends and family on Instagram, mainly. Although like most Flame operators, I look at the Flame Learning Channel on YouTube pretty regularly. YouTube also thinks I’m really interested in the Best Fails of 2018 for some reason.
DO YOU LISTEN TO MUSIC WHILE YOU WORK?
More often than not it is podcasts. West Wing Weekly, The Adam Buxton Podcast, Short Cuts and Song Exploder. Plus some of the shows on BBC 6 Music, which I really miss.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I go to work every day feeling incredibly lucky to be doing the job that I do, and it’s good to remember that. The 15-minute walk to and from work in Santa Monica usually does it.
Living so close to the beach is fantastic. We can get down to the sand, get the super-brella set up and get in the sea with the bodyboards in about 15 minutes. Then there’s the Malibu Cars & Coffee, which is a great place to start your Sunday.