NBCUni 7.26

Meet the Artist: Hobo president Howard Bowler

NAME: Howard R. Bowler

COMPANY: New York City’s HOBO (@hoboaudio)

CAN YOU DESCRIBE YOUR COMPANY?
Hobo is an audio post house offering mixing and sound design services.

Any company is really only as good as the people it employs and our company is made up of some of the most creative, disciplined and dedicated people around. We emphasize pride in our work, respect for each other, an open environment where everyone can communicate their ideas freely, and an unyielding commitment to client satisfaction.

WHAT’S YOUR JOB TITLE?
President

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WHAT DOES THAT ENTAIL?
I see my goal ultimately is to grow the business, and keep the team here challenged creatively with bigger and better assignments. Specifically, I do everything from reviewing financials to employee and client relationships, review creative work and maintain an outward vision for where the company can grow.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I think what may surprise people the most is how much of a servant the president really is to his staff and to his clients.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Hosting periodic industry jam sessions here in our space. You never know who will drop by – everyone from industry pros to weekend warriors – but it’s a great time.

WHAT’S YOUR LEAST FAVORITE?
Cleaning up after the above-mentioned jam sessions.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Early morning coffee before the madness starts.

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IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I don’t know, but it would be related to music in someway.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I didn’t quite choose it; it chose me. I was a musician first. Later I learned the art of mixing and sound design for commercials and TV shows. My father was business oriented and he helped supply some practical skills to run a business. My brother started his own successful business and that gave me the confidence to know I could do it too.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We recently mixed and sound designed the rebrand for Nicktoons with the producers there entrusting us to creating a new sound for the entire rebrand of their network.

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We also sound designed and mixed the online ad, Hello Flo, a viral ad that received over 20 million views in less than 10 days. It was the number one viewed spot on YouTube the week it was released.

I should also mention our work with Sesame Street, where we recently got to meet the original Big Bird! In addition, we’re mixing several series’ for cable networks Discovery ID and History Channel, as well as others

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
It’s hard to say which we’re most proud of, but two from this year that leap to mind is the documentary Documented, which played at Sundance and recently aired on CNN that really sheds some light on the issue of illegal immigration. Also the short film Deus Ex: Human Revolution, which won a Telly award for sound design and mix.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My black Gibson Les Paul, my car because it’s a great place to check out mixes (other than Hobo’s audio suites of course) and the Kerig coffee machine.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Mainly Facebook, Twitter and LinkedIn.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
Somewhat surprisingly, I’m one of those people who can’t work to music. It’s too distracting. I’m not a background music kind of guy. When I have music on, all I want to is listen and not do anything else.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I drink wine. Good wine, supplied by my brother. As I said, he’s in the business.

 


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