NAME: Dave Rogan
COMPANY: New York City’s Nutmeg Creative
CAN YOU DESCRIBE NUTMEG?
We are a single-resource creative partner that brings targeted communications to life for brands, networks and ad agencies. A post resource for nearly 40 years, Nutmeg also provides audio, editing, color and graphics, in addition to interactive, identity and social.
WHAT’S YOUR JOB TITLE?
WHAT DOES THAT ENTAIL?
It depends on the day, on the project and on the client. In some cases, I am acting in the traditional role of agency creative director, coming up with original ideas that meet stated goals for the project. In many other cases, I am guiding a project from genesis to completion, adding a creative perspective or ensuring that our clients’ expectations are met or surpassed.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Almost anything can fall under that title — from original concepting and scripting, to “MacGyvering” a makeshift tracking marker out of a stick on set for an effects-heavy spot.
WHAT’S YOUR FAVORITE PART OF THE JOB?
When I was an ad agency CD, it was almost impossible getting the creative, production and post talent on the same page at the same time, to my satisfaction. Half of my job was making sure everyone was current on any rolling changes, adaptations to, or special challenges presented by the creative. But because Nutmeg has creative, interactive, production and post all under one roof, we’re able to think through every stage of the project together from the get-go. Instances of something unexpected popping up are almost non-existent because so many heads are in the game at the same time.
WHAT’S YOUR LEAST FAVORITE?
I seem to always be flying the day before or after a holiday. Last year, I flew home from a shoot on Thanksgiving morning. Wasn’t in love with that, I must admit.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
I’m a morning person — I love waking up before the sun and watching it rise.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I’d be trying to convince Dream Theater they need a second keyboard player.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I knew I wanted to be in a creative professional environment from a very early age — before college. I’ve been lucky enough to ride industry trends and continual reinvention to a place where I am still able to continue to shape creative communications in any number of ways on a day-to-day basis.
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
My current projects range from working on a critically celebrated pharma campaign for a disease called nontuberculous mycobacteria — NTM, for short —to a series of hilarious spots for a female contraceptive to an animated PSA aimed at wiping out polio in the Third World. There is also the forthcoming launch of a famous Broadway reboot. It varies every day with no rhyme or reason, and I love it.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
Scale-wise, it certainly pales in comparison to most of the projects I’m involved in here, but I take a special amount of pride in Nutmeg’s semi-finalist submission to the Doritos’ Crash the Super Bowl (image below) contest a year ago. It was a spot I wrote, directed and co-produced with our internal production team with almost no budget. To know that people really enjoyed it was thrilling and very satisfying for all of us.
WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
DO YOU LISTEN TO MUSIC WHILE YOU WORK?
Only with headphones! Lately, I’ve been listening to Dream Theater’s prog metal opera, “The Astonishing.” I think my coworkers would tear their earballs out if I played it at any kind of audible volume.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I wish I had a more interesting answer than this, but I find my clients enjoyable, not stress inducing. When I worked at agencies, the dynamic was different and I definitely felt under the gun on a daily basis. At Nutmeg, it’s different. The clients really want our perspective and guidance, and, in most cases, we’re very much partners with the same goals.