Cinnafilm 6.6.19

Behind the Title: Ntropic Flame artist Amanda Amalfi

NAME: Amanda Amalfi

COMPANY: Ntropic (@ntropic)

CAN YOU DESCRIBE YOUR COMPANY?
Ntropic is a content creator producing work for commercials, music videos and feature films as well as crafting experiential and interactive VR and AR media. We have offices in San Francisco, Los Angeles, New York City and London. Some of the services we provide include design, VFX, animation, color, editing, color grading and finishing.

WHAT’S YOUR JOB TITLE?
Senior Flame Artist

WHAT DOES THAT ENTAIL?
Being a senior Flame artist involves a variety of tasks that really span the duration of a project. From communicating with directors, agencies and production teams to helping plan out any visual effects that might be in a project (also being a VFX supervisor on set) to the actual post process of the job.

Amanda worked on this lipstick branding video for the makeup brand Morphe.

It involves client and team management (as you are often also the 2D lead on a project) and calls for a thorough working knowledge of the Flame itself, both in timeline management and that little thing called compositing. The compositing could cross multiple disciplines — greenscreen keying, 3D compositing, set extension and beauty cleanup to name a few. And it helps greatly to have a good eye for color and to be extremely detail-oriented.

WHAT MIGHT SURPRISE PEOPLE ABOUT YOUR ROLE?
How much it entails. Since this is usually a position that exists in a commercial house, we don’t have as many specialties as there would be in the film world.

WHAT’S YOUR FAVORITE PART OF THE JOB?
First is the artwork. I like that we get to work intimately with the client in the room to set looks. It’s often a very challenging position to be in — having to create something immediately — but the challenge is something that can be very fun and rewarding. Second, I enjoy being the overarching VFX eye on the project; being involved from the outset and seeing the project through to delivery.

WHAT’S YOUR LEAST FAVORITE?
We’re often meeting tight deadlines, so the hours can be unpredictable. But the best work happens when the project team and clients are all in it together until the last minute.

WHAT IS YOUR MOST PRODUCTIVE TIME OF THE DAY?
The evening. I’ve never been a morning person so I generally like the time right before we leave for the day, when most of the office is wrapping up and it gets a bit quieter.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Probably a tactile art form. Sometimes I have the urge to create something that is tangible, not viewed through an electronic device — a painting or a ceramic vase, something like that.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I loved films that were animated and/or used 3D elements growing up and wanted to know how they were made. So I decided to go to a college that had a computer art program with connections in the industry and was able to get my first job as a Flame assistant in between my junior and senior years of college.

ANA Airlines

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Most recently I worked on a campaign for ANA Airlines. It was a fun, creative challenge on set and in post production. Before that I worked on a very interesting project for Facebook’s F8 conference featuring its AR functionality and helped create a lipstick branding video for the makeup brand Morphe.

IS THERE A PROJECT THAT YOU ARE MOST PROUD OF?
I worked on a spot for Vaseline that was a “through the ages” concept and we had to create looks that would read as from 1880s, 1900, 1940s, 1970s and present day, in locations that varied from the Arctic to the building of the Brooklyn Bridge to a boxing ring. To start we sent the digitally shot footage with our 3D and comps to a printing house and had it printed and re-digitized. This worked perfectly for the ’70s-era look. Then we did additional work to age it further to the other eras — though my favorite was the Arctic turn-of-the-century look.

NAME SOME TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Flame… first and foremost. It really is the most inclusive software — I can grade, track, comp, paint and deliver all in one program. My monitors — the 4K Eizo and color-calibrated broadcast monitor, are also essential.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Mostly Instagram.

DO YOU LISTEN TO MUSIC WHILE YOU WORK? 
I generally have music on with clients, so I will put on some relaxing music. If I’m not with clients, I listen to podcasts. I love How Did This Get Made and Conan O’Brien Needs a Friend.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Hiking and cooking are two great de-stressors for me. I love being in nature and working out and then going home and making a delicious meal.


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