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Behind the Title: Nice Shoes animator Yandong Dino Qiu

This artist/designer has taken to sketching people on the subway to keep his skills fresh and mind relaxed.

NAME: Yandong Dino Qiu

COMPANY: New York’s Nice Shoes

CAN YOU DESCRIBE YOUR COMPANY?
Nice Shoes is a full-service creative studio. We offer design, animation, VFX, editing, color grading, VR/AR, working with agencies, brands and filmmakers to help realize their creative vision.

WHAT’S YOUR JOB TITLE?
Designer/Animator

WHAT DOES THAT ENTAIL?
Helping our clients to explore different looks in the pre-production stage, while aiding them in getting as close as possible to the final look of the spot. There’s a lot of exploration and trial and error as we try to deliver beautiful still frames that inform the look of the moving piece.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Not so much for the title, but for myself, design and animation can be quite broad. People may assume you’re only 2D, but it also involves a lot of other skill sets such as 3D lighting and rendering. It’s pretty close to a generalist role that requires you to know nearly every software as well as to turn things around very quickly.

WHAT TOOLS DO YOU USE?
Photoshop, After Effects,. Illustrator, InDesign — the full Adobe Creative Suite — and Maxon Cinema 4D.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Pitch and exploration. At that stage, all possibilities are open. The job is alive… like a baby. You’re seeing it form and helping to make new life. Before this, you have no idea what it’s going to look like. After this phase, everyone has an idea. It’s very challenging, exciting and rewarding.

WHAT’S YOUR LEAST FAVORITE?
Revisions. Especially toward the end of a project. Everything is set up. One little change will affect everything else.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
2:15pm. Its right after lunch. You know you have the whole afternoon. The sun is bright. The mood is light. It’s not too late for anything.

Sketching on the subway.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I would be a Manga artist.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
La Mer. Frontline. Friskies. I’ve also been drawing during my commute everyday, sketching the people I see on the subway. I’m trying to post every week on Instagram. I think it’s important for artists to keep to a routine. I started up with this at the beginning of 2019, and there’ve been about 50 drawings already. Artists need to keep their pen sharp all the time. By doing these sketches, I’m not only benefiting my drawing skills, but I’m improving my observation about shapes and compositions, which is extremely valuable for work. Being able to break down shapes and components is a key principle of design, and honing that skill helps me in responding to client briefs.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
TED-Ed What Is Time? We had a lot of freedom in figuring out how to animate Einstein’s theories in a fun and engaging way. I worked with our creative director Harry Dorrington to establish the look and then with our CG team to ensure that the feel we established in the style frames was implemented throughout the piece.

TED-Ed What Is Time?

The film was extremely well received. There was a lot of excitement at Nice Shoes when it premiered, and TED-Ed’s audience seemed to respond really warmly as well. It’s rare to see so much positivity in the YouTube comments.

NAME SOME TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My Wacom tablet for drawing and my iPad for reading.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I take time and draw for myself. I love that drawing and creating is such a huge part of my job, but it can get stressful and tiring only creating for others. I’m proud of that work, but when I can draw something that makes me personally happy, any stress or exhaustion from the work day just melts away.


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