NBCUni 7.26

AWS at NAB with a variety of partners, cloud workflows

During NAB 2019, Amazon Web Services (AWS) showcased advances for content creation, media supply chains and content distribution that improve agility and enhance quality across video workflows. Demonstrations included enhanced live and on-demand video workflows, such as next-gen transcoding, studio in the cloud, content protection, low latency and personalization. The company also highlighted cloud-based machine learning capabilities for content redaction, highlight creation, video clipping, live subtitling and metadata extraction.

AWS was joined by 12 technology partners in showing solutions that help users create, protect, distribute and monetize streaming video content. More than 60 Amazon Partner members across the show floor demonstrated media solutions built on AWS and interoperable with AWS services to deliver scalable video workflows.

Here are some workflows highlighted:
• Studio in the cloud – Users can deploy a creative studio in the cloud for visual effects, animation and editing workloads. They can scale rendering, virtual workstations and data storage globally with AWS Thinkbox Deadline, Amazon Elastic Compute Cloud (EC2) instances and AWS Cloud storage options such as Amazon Simple Storage Service (Amazon S3), Amazon FSx and more.
• Next-generation transcoding – AWS Elemental MediaConvert spotlighted advanced features for file-based video processing. Support for IMF inputs and CMAF output simplifies video delivery, and integrated Quality-Defined Variable Bitrate (QVBR) rate control enables high-quality video while lowering bitrates, storage and bandwidth requirements.
• Cloud DVR services – AWS Elemental MediaPackage enables an end-to-end cloud DVR workflow that lets content providers deliver DVR-like experiences, such as catch-up and start-over functionality for viewing on mobile and other over-the-top (OTT) devices.

AWS also highlighted intelligent workflows and automated capabilities:
• Media-to-cloud migration – Media asset management tools integrate with AWS Elemental MediaConvert, Amazon S3 and Amazon CloudFront to accelerate migration of large-scale video archives into the cloud. Built-in metadata tools improve search and management for massive media archives.
• Smart language workflows – AWS Elemental Media Services and Amazon Machine Learning work together to automate realtime transcription, caption creation and multi-language subtitling and dubbing, as well as creation of video clips based on caption text.
• Deep media archive – The new Amazon S3 Glacier Deep Archive storage class is a low-cost cloud storage offering that enables customers to eliminate digital tape from their media infrastructures. It is ideally suited to cold media archives and to second copy and disaster recovery needs.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.