Audionamix – 7.1.20

Avid buys Orad, a good fit for its Avid MediaCentral Platform

Avid has completed its acquisition of Orad Hi-Tec Systems, a provider of 3D realtime graphics, video servers and related workflow management solutions. The Orad product lines complement the Avid MediaCentral Platform, and many of Avid’s and Orad’s solutions are already integrated and widely used together.

More than 600 customers worldwide rely on Orad’s technology to produce graphics, live events and sports broadcasts. Avid plans to expand its portfolio and distribution network with Orad’s comprehensive line of news, channel branding, sports production and enhancement, elections and special events, virtual studios, video walls and virtual advertisement products. With this expanded capability, media organizations on the Avid MediaCentral Platform should be able to reduce the burden of piecing together disparate fragmented workflows in their production environments, resulting in less complexity, fewer interoperability challenges and greater efficiency and productivity.

The combination of Avid and Orad is expected to deliver a number of benefits for customers of both companies, including enhanced integration between more Avid and Orad solutions, more comprehensive workflows, improved efficiency and more options for workflow management.

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