LA-based ArsenalCreative has brought on Chris Noellert as head of 2D. He brings with him over 20 years of experience in VFX, Flame and post. During Noellert’s two-decade career, he’s been a Flame artist and served as VFX supervisor at shops including Chimney, Syndicate, Mirada Studios. Most recently, he spent nearly four years at Carbon VFX, where he held the title of creative director/lead Flame.
At ArsenalCreative, Noellert had already worked on the “Not Just New, Better” campaign for Hyundai, continuing his longtime collaboration with agency partner Innocean. “I had done a fair amount of work for Innocean at my previous shop, including leading two of their three Hyundai Super Bowl ads, First Date and Ryan Town, and over the years we really hit a nice stride,” he says. “It’s fantastic when you have the opportunity to consistently work with creative directors and teams where you have developed a creative shorthand. You can anticipate and fulfill their needs successfully thru the project — from concepting and participating on-set, to sitting in the bay and pulling it all together. So when Innocean called with ‘Not Just New, Better,’ I was super excited to get them introduced to my new cohorts at Arsenal.”
In addition to the Hyundai and Principal Financial campaigns — Noellert led the revamped logo rollout and brand campaign — ArsenalCreative is also releasing 17 web films for Toyota in partnership with Saatchi & Saatchi LA and Superlounge’s Jordan Brady.
“From the outset, I was looking for an established boutique-style shop positioned to expand into the latest media trends and technologies” he explains. “I also knew I was looking for a shop that fosters open relations with clientele – allowing me to take a collaborative leading role in the creative process, not being the guy in the Flame suite in the corner at a two-man shop, or a cog in a wheel of hundreds.”