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Aframe names David Frasco as VP of sales, North America

New York — Aframe, makers of a cloud video production system with capabilities in collaboration, review and approval, archive and tagging, has named long-time media and entertainment industry vet David Frasco as its new VP of North American sales, based in New York City.

Formerly with Avid, David Frasco has over 30 years of experience in editing, post production and building out marketing and sales teams for solutions that have transformed content creation and production workflows. For the past 14 years Frasco served as Avid’s director of enterprise accounts, assisting clients to deploy file-based workflow and production systems. He was instrumental in the debut of game-changing solutions for the past four Olympic games.

In earlier positions Frasco also was a product manager with expertise in the company’s graphics and editorial solutions. Prior to joining Avid, he was director of marketing for Chyron, a post production product manager for Sony Broadcast, and a freelance video editor handling both online and offline finishing for broadcast TV, corporate video and advertising spots.

As more broadcasters are looking at cloud solutions, Aframe’s (www.aframe.com) appointment of Frasco will help the company tap into the innovative professional video communities in New York and Los Angeles that are eager to leverage new and smarter ways to create and distribute content.

Aframe will be at NAB next month with the next generation of its cloud video platform, Aframe 3.0, including a new desktop app offering automated media movement workflows, custom transcoding technology, an HTML5 player for precision control ahead of the edit and asset management features that save immense time and hassle in broadcast video production.   Aframe 3.0 makes news and sports as well as media & entertainment professionals more productive and helps them leverage existing on-premise assets more efficiently with the peace of mind that assets are fully under control and secure.

New features include:
– A desktop app with smart upload technology that enables Aframe users to save time and hassle in uploading and distributing files out. The app automatically detects the best connectivity settings before sending the clips to Aframe where it automatically transcodes them to a viewing copy. Users can then configure the app to automatically push the clips to other users’ desktops, for maximum convenience.

– Automatic transcoding features including automatic transcoding to a house format or custom transcoding per clip that mean less effort spent transcoding everything to be used, and less expense on transcoding tools.

–  Expanded access controls and refined permission features that provide a “mission control” administrator view, enabling easier management across cost centers and more fluid asset management. With more adaptable user settings and granular permission structure, Aframe provides added peace of mind against potentially damaging incidents.

–  New HTML5 Player – faster, frame accurate and universally compatible for faster footage review even on smartphones and tablets that expedites the organization of vast amounts of video.

Brady Betzel recently reviewed the Aframe system for postPerspective. Click here to see the piece:  https://postperspective.com/review-aframe-cloud-platform.


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