Avid was at AES in LA with several new tools and updates for audio post pros. New releases include Pro Tools 12.6 software and Pro Tools MTRX, an audio interface for Pro Tools, HDX and HD Native.
Avid Pro Tools 12.6 delivers new editing capabilities, including Clip Effects and layered editing features, making it possible to edit and prepare mixes faster. Production can also be accelerated using automatic playlist creation and selection using shortcut keys. Enhanced “in-the-box” dubber workflows have also been included.
Pro Tools MTRX, developed by Digital Audio Denmark, gives Pro Tools users the superior sonic quality of DAD’s A to D and D to A converters, along with flexible monitoring, I/O and routing capabilities, all in one unit. MTRX will let users gain extended monitor control and flexible routing with Pro Tools S6, S3 and other EUCON surfaces, use the converter as a high-performance 64-channel Pro Tools HD interface, and get automatic sample rate conversion on AES inputs. MTRX (our main photo) will be available later this year.
During AES LA, we caught up with Tony Cariddi, director of product and solutions marketing for Avid, to see what he had to say about where Avid is going next. “What we have seen in the industry is that there is no shortage of innovation and there are new solutions for problems that are always emerging,” says Cariddi. “But what happens when you have all of these different solutions is it puts a lot of pressure on the user to make sure everything works together seamlessly. So what you’ll see from Avid Everywhere going forward is a continuation of trying to connect our own products closer together on the MediaCentral Platform, so it’s really fluid for our users, but also for people to be able to integrate other solutions into that platform just as easily.
“We also have to be responsive to how people want to access our tools,” he continued. “What kind of packages are they looking for? Do they want to subscribe? Do they want to buy? Enterprise licensing? Floating license? So you’ll probably see bundles and new ways to access licensing and new flexible ways to maybe rent the software when you need it. We’re trying to be very responsive to the multifaceted needs of the industry, and part of that is workflow, part of that is financial and part of that is the integration of everything.”