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Adobe adds Sensei-powered Auto Reframe to Premiere

At IBC 2019, Adobe introduced a new reframing/reformatting feature for Premiere Pro called Auto Reframe. Powered by Adobe Sensei, the company’s AI/machine learning framework, Auto Reframe intelligently reframes and reformats video content for different aspect ratios, from square to vertical to cinematic 16:9 versions. Like the recently introduced Content-Aware Fill for After Effects, Auto Reframe uses AI and machine learning to accelerate manual production tasks without sacrificing creative control.

For anyone who needs to optimize content for different platforms, Auto Reframe will save valuable hours by automating the tedious task of manually reframing content every time a different video platform comes into play. It can be applied as an effect to individual clips or to whole sequences.

Auto Reframe will launch on Premiere Pro later this year. You can watch Adobe’s Victoria Nece talk about Auto Reframe and more from the IBC 2019 show floor.


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