The Hollywood Professional Association’s HPA Awards, which have been celebrating creatives and technology for 15 years, will take place online this year in a live show on November 19.
Out of respect for the current challenges facing the industry, HPA has instituted a number of important changes for the 2020 HPA Awards, with the goal of making them accessible to the greatest number of members in the community while supporting HPA’s mission of honoring the individuals and companies that serve the industry in indispensable ways. Those changes include an easier submission process, an extended entry period and reduced entry fees. Additionally, the online HPA show will be open to all who are interested to attend at no cost.
The call for entries is open for the Engineering Excellence Award, an integral part of the HPA Awards. The HPA Engineering Excellence Award recognizes companies that have demonstrated creative ingenuity to develop breakthrough technologies in media, content production, finishing, distribution and archive. The call for entries will close on July 31. Entrants for this peer-judged award may include products or processes and must represent a significant step forward for their industry beneficiaries. Judging will take place through remote presentations in August. Recipients of the 2019 HPA Engineering Excellence Award were Adobe, Epic Games, Pixelworks, Portrait Displays and LG Electronics.
“This year, as always, we encourage the submission of your significant technological achievements,” says Joachim Zell, chair of the HPA Engineering Excellence Award Committee and HPA Board member. “What we see at the HPA Engineering Excellence Award judging sessions are important ideas that lead the growth and stability of the industry. Critical, game-changing products have been presented here. The atmosphere is competitive, collegial and passionate. I expect that this year’s entries will be as compelling as in the past, if not even more so, given our circumstances. I am looking forward to seeing what our industry has to present.”
In consideration of social distancing, the application and presentation process for the engineering honors will be different from previous years. Applicants will engage in a two-step process: submission of written and video elements, followed by a live, virtual Q&A with a blue-ribbon panel of judges. “We will again assemble an esteemed group of judges who are recognized industry experts,” explains Zell. “While we will not be able to gather the judges together in person this year, we have devised a plan for live, online interaction with judges and will maintain our focus on the noncommercial, interactive nature of the submission process.”
The recipients of the Judges Award for Creativity and Innovation and the Engineering Excellence Award will both be announced in advance of the awards and presented during the online show. Information about the creative categories, opening in the coming weeks, will be coming soon.