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Technicolor Experience Center launches with HP Mars Home Planet

By Dayna McCallum

Technicolor’s Tim Sarnoff and Marcie Jastrow oversaw the official opening of the Technicolor Experience Center (TEC), with the help of HP’s Sean Young and Rick Champagne, on June 15. The kickoff event also featured the announcement that TEC is teaming up with HP to develop HP Mars Home Planet, an experimental VR experience to reinvent life on Mars for one million humans.

The purpose-built TEC space is located in Blackwelder creative park, a business district designed specifically for the needs of creative and media companies in Culver City. The center, dedicated to bringing artists and scientists together to explore immersive media, covers almost 27,000 square feet, with 3,000 square feet dedicated to motion capture. The TEC serves as a hub connecting Technicolor’s creative houses and research labs across the globe, including an R&D team from France that made an appearance during event via a remote demo, with technology partners, such as HP.

Sarnoff, Technicolor deputy CEO and president of production services, said, “The TEC is about realizing the aspirations of all the players who are part of the nascent immersive ecosystem we work in, from content creation, to content distribution and content consumption. Designing and delivering immersive experiences will require a massive convergence of artistic, technological and economic talent. They will have to come together productively. That is why the TEC has been formed. It is designed to be a practical place where we take theoretical constructs and move systematically to tactical implementation through a creative and dynamic process of experimentation.”

The HP Mars Home Planet project is a global, immersive media collaboration uniting engineers, architects, designers, artists and students to design an urban area on Mars in a VR environment. The project will be built on the terrain from Fusion’s “Mars 2030” game, which is based on research, images, and expertise based on NASA research. In addition to HP, Fusion and TEC, partners include Nvidia, Unreal Engine, Autodesk and HTCVive. Additional details will be released at Siggraph 2017.

Young, worldwide segment manager for product development and AEC for HP Inc., said of the Mars project, “To ensure fidelity and professional-grade quality and a fantastic end-user experience, the TEC is going to oversee the virtual reality development process of the work that is going to be done by collaborators from all over the world. It is an incredible opportunity for anybody from anywhere in the world that is interested in VR to work with Technicolor.”

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