New York post shop Uppercut has added Kathrin Lausch as executive producer. Lausch has over two decades of experience as an executive producer for top production and post production companies such as MPC, Ntropic, B-Reel, Nice Shoes, Partizan and Compass Films, among others. She has led shops on the front lines for the outset of digital, branded content, reality television and brand-direct production.
“I joined Uppercut after being very impressed with Micah Scarpelli’s clear understanding of the advertising market, its ongoing changes and his proactive approach to offer his services accordingly,” explains Lausch. “The new advertising landscape is offering up opportunities for boutique shops like Uppercut, and interesting conversations and relationships can come out of having a clear and focused offering. It was important to me to be part of a team that embraces change and thrives on being a part of it.”
Half French, half German-born, Lausch followed dual pursuits in law and art in NYC before finding her way to the world of production. She launched Passport Films, which later became Compass Films. After selling the company, she followed the onset of the digital advertising marketplace, landing with B-Reel. She made the shift to post production, further embracing the new digital landscape as executive producer at Nice Shoes and Ntropic before landing as head of new business at MPC.