Tag Archives: SuperExploder

SuperExploder’s Jody Nazzaro creates sounds of love for Popeyes, Comedy Central

Sound designer/mixer Jody Nazzaro from New York audio house SuperExploder teamed up with Comedy Central to help tell the story of a boy who needs to be more “Southern Fair” if he wants to land the girl of his dreams in a new :60 parody movie trailer Southern Crossed Lovers for Popeyes.

Poor Chester!

In the faux trailer, a young couple meets and falls in love at a country fair, but the girl’s parents disapprove, saying he’s “not Fair enough” for her. They are pushing her toward Chester, the red suspenders-wearing corn dog dipper. In the end, our love-struck hero shows up in a traditional southern suit holding a box of Popeyes Southern Fair tenders and Cajun fries, quickly winning the heart of the girl’s father.

The direction that Nazzaro got from the client was what every artist wants to hear: ”We trust your instincts, go for it. Make it feel like a trailer.”

According to Nazarro, “This project aligned with essentially the new standard of sound design and mixing for broadcast networks. The money isn’t there for ISDNs and phone patches anymore, and most talent records at home with the producer on the phone and sends the VO files via file sharing.”

He received the picture reference as a 1920×180 ProRes QuickTime and an AAF from Adobe Premiere. “Clean production dialogue was sent that I conformed as they cut with the camera mix. Once I prepped the session in Pro Tools, I began to clean up the dialog in Izotope RX5 Advanced and build the ambience tracks,” he explains. “I added some Foley, edited the music and enhanced the dramatic music swell a bit with Omnisphere.”

He mixed the spot in stereo and 5.1, in case they needed it for cinema release — which he says is standard workflow for him now — and sent it off for approval. It was approved on his first mix pass.

“It was a lot of fun working on a non-standard project with a twist — making it feel like a real trailer,” says Nazzaro. “With the audio, I felt like less was more. I wanted to let the voiceover and the dialogue carry it into a comedic misdirection.”

Behind the Title: SuperExploder’s Jody Nazzaro

NAME: Jody Nazzaro

COMPANY: SuperExploder (@SuperExploder)

CAN YOU DESCRIBE YOUR COMPANY?
We’re a boutique audio house specializing in mixing, sound design and music composition for every screen and genre. Music supervision and licensing, as well as voice casting, round out our capabilities.

WHAT’S YOUR JOB TITLE?
Sound Designer/Mixer

WHAT DOES THAT ENTAIL?
The sound designer/mixer, and to some extent composer, responsibilities have become blurred and intertwined for some time now. I predominantly sound design and mix commercials and promos for cinema, TV and IP delivery. When it comes to network promos, I often record voiceover, sound design and mix multiple spot lengths with many versions within a four-hour booking.

At the agency level, heavier sound design and original music jobs still occupy their own arena. I may sound design a spot, but not mix it, and I often mix spots another sound designer has crafted. It’s wonderful to collaborate with my colleagues, and it’s the mastering of the different disciplines that makes what I do exciting and challenging.

In Studio R

In Studio R

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
In addition to the above, I sometimes act as producer, voice coach, writer, Foley artist, voiceover talent, therapist, sommelier, concierge and quality control technician.

WHAT TOOLS DO YOU USE?
I use Avid Pro Tools and it’s available arsenal of plug-ins and synthesizers to translate what I’m hearing in my head to what I want the world to hear. My trusty Dolby Cat 430 and iZotope RX 4 allow me to fix problematic audio, and I love my RTW TouchMonitor for metering.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Usually in post, the final sound mix is one of the last steps of the project. I enjoy it when clients come to my studio for the mix after what is sometimes a month-long process of pre-production, shoot, edit, VFX, etc. By the time they show up to the studio, they’re pretty burnt out. It’s my task to inject some fresh life and vibrancy into their spot, and at the end of the session, have them feel happy about shipping a final product they’re proud of.

WHAT’S YOUR LEAST FAVORITE?
Sometimes clients get rough-cut love and it’s hard to get them to budge on what is a better mix decision for telling the story. That, and when no one pays attention while we’re recording voiceover.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Early morning, before everyone arrives. I get to sit in a beautiful quiet studio and focus on the task at hand. No music, no phones, no email. It’s sort of a calm-before-the storm pre-session meditation.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Flying bush planes and making wine in the Northwest.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I had a “communication arts” class in 8th grade and wanted to be a film editor. Then after college, at the company I was working for, an audio assistant position opened up. It paid more so I took it and that’s when I fell in love with the power of sound.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I just worked with Showtime/HBO to sound design and mix the open for the Mayweather vs. Pacquiao fight. I mixed a really nice spot with The Vault for Eastbay.com, and some funny work for ESPN and Amazon. I also just wrapped the sound design package for Spike TV’s rebrand.

From HBO’s open for the Mayweather vs. Pacquiao fight.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I put equal effort into every job all the time. Regardless of budget or profile. I think that’s what my clients have come to expect and it’s what they appreciate.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
I can name three I’d like to un-invent! Smart phones, email and MP3 encoding!

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
Yes. Whatever is in the spot I’m mixing… over and over and over and over again!

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
We go down the shore whenever we can, and I chase my 19-month-old son around. The sound of his giggle makes it all go away.

SuperExploder adds Meredith Nazzaro as senior producer

Meredith Nazzaro has joined New York audio house SuperExploder as senior producer. Nazzaro, who brings with her a decade of post production experience, has worked in broadcast promotions and commercials. As senior producer, she will oversee all mixing, sound design and original music composition projects at SuperExploder.

After studying communications in college, New Jersey native Nazzaro got her start in the post industry at NYC audio post shop Bionic. She spent eight years there producing a wide range of network broadcast projects for USA Network, SyFy, The Food Network and others. She then moved to audioEngine serving as executive producer. While there she led a team of mixers, composers and sound designers on commercial projects, including several Budweiser Super Bowl ads.

“Meredith’s passion and understanding of the fast-changing audio business make her a welcome addition to SuperExploder,” says SuperExploder partner David Gioiella.