Tag Archives: Sony Pictures Imageworks

Dell partners with Sony on Spider-Man film, showcases VR experience

By Jay Choi

Sony Pictures Imageworks used Dell technology during the creation of the Spider-Man: Homecoming. To celebrate, Dell and Sony held a press junket in New York City that included tech demos and details on the film, as well as the Spider-Man: Homecoming Virtual Reality Experience. While I’m a huge Spider-Man fan, I am not biased in saying it was spectacular.

To begin the VR demo, users are given the same suit Tony Stark designs for Peter Parker in Captain America: Civil War and Spider-Man: Homecoming. The first action you perform is grabbing the mask and putting on the costume. You then jump into a tutorial that teaches you how to use your web-shooter mechanics (which implement intuitively with your VR controllers).

Users are then tasked with thwarting the villainous Vulture from attacking you and the city of New York. Admittedly, I didn’t get too far into the demo. I was a bit confused as to where to progress, but also absolutely stunned by the mechanics and details. Along with pulling triggers to fire webs, each button accessed a different type of web cartridge in your web shooter. So, like Spidey, I had to be both strategic and adaptive to each changing scenario. I actually felt like I was shooting webs and pulling large crates around… I honestly spent most of my time seeing how far the webs could go and what they could stick to — it was amazing!

The Tech
With the power of thousands of workstations, servers and over a petabyte of storage from Dell, Sony Pictures Imageworks and other studios, such as MPC and Method, were able to create the visual effects for the Spider-Man: Homecoming film. The Virtual Reality Experience actually pulled the same models, assets and details used in the film, giving users a truly awesome and immersive experience.

When I asked what this particular VR experience would cost your typical consumer, I was told that when developing the game, Dell researched major VR consoles and workstations and set a benchmark to strive for so most consumers should be able to experience the game without too much of a difference.

Along with the VR game, Dell also showcased its new gaming laptop: the Inspiron 15 7000. With a quad-core H-Class 7th-Gen Intel Core and Nvidia GeForce GTX 1050/1050 Ti, the laptop is marketed for hardcore gaming. It has a tough-yet-sleek design that’s appealing to the eye. However, I was more impressed with its power and potential. The junket had one of these new Inspiron laptops running the recently rebooted Killer Instinct fighting game (which ironically was my very first video game on the Super Nintendo… I guess violent video games did an okay job raising me). As a fighting game fanatic and occasional competitor, I have to say the game ran very smoothly. I couldn’t spot latency between inputs from the USB-connected X-Box One controllers or any frame skipping. It does what it says it can do!

The Inspiron 15 7000 was also featured in the Spider-Man: Homecoming film and was used by Jacob Batalon’s character, Ned, to help aid Peter Parker in his web-tastic mission.

I was also lucky enough to try out Sony Future Lab Program’s projector-based interactive Find Spider-Man game, where the game’s “screen” is projected on a table from a depth-perceiving projector lamp. A blank board was used as a scroll to maneuver a map of New York City, while piles of movable blocks were used to recognize buildings and individual floors. Sometimes Spidey was found sitting on the roof, while other times he was hiding inside on one of the floors.

All in all, Dell and Sony Pictures Imageworks’ partnership provided some sensational insight to what being Spider-Man is like with their technology and innovation, and I hope to see it evolve even further along side more Spider-Man: Homecoming films.

The Spider-Man: Homecoming Virtual Reality Experience arrives on June 30th for all major VR platforms. Marvel’s Spider-Man: Homecoming releases in theaters on July 7th.


Jay Choi is a Korean-American screenwriter, who has an odd fascination with Lego minifigures, a big heart for his cat Sula, and an obsession with all things Spider-Man. He is currently developing an animated television pitch he sold to Nickelodeon and resides in Brooklyn.