By Randi Altman
Cloud-based review and approval tool Wipster, which lets you upload your latest edit, share it with clients and colleagues and have frame-accurate conversations directly on the video, now offers integration with Slack, allowing for realtime team messaging.
Wipster CEO/founder Rollo Wenlock says, “Now you can get your Wipster notifications directly in your team Slack channel, making it super-easy for the whole team to instantly see where a review is at.”
I reached out to Wenlock to find out more about Wipster, the Slack integration and what it means for users.
How old is Wipster now, and can you describe how it works?
Wipster was born in 2013. Wipster is a content review and approval platform for creative teams and their stakeholders to rapidly iterate video projects by sharing work-in-progress for realtime pin-point comments right on the content. Teams speed up their production by up to 60 percent and get closer creative collaboration with their workmates, thus enhancing the work. We like to say that Wipster is the “Google Docs of video.”
How has the tool evolved over the years?
In the beginning we were very focused on creating a very specific user experience to prove people wanted to share work-in-progress and talk all over it. Wipster only worked for single users, only certain types of video could be uploaded, and at the very start, when comments were made, you had no way of knowing who made them!
Now Wipster works for multiple integrated teams, comments are realtime, with replies, added imagery and social “likes.” All commentary becomes automatic to-do lists, and you can have the whole Wipster experience right inside Adobe Creative Cloud.
What types of pros have been taking advantage of Wipster?
In the early days it was freelancers and small studios working for large agencies and brands. Now we have the large agencies and brands as customers as well. Companies like Red Bull, Delta Airlines and Intel. We have every type of creative team using Wipster every day to enhance their creative work.
There are many review and approval apps out there these days, what makes Wipster different? Is it suited to a particular workflow?
Since our launch there have been a number of other apps launch, some doing a great job, others not quite getting the user experience right. The reason why brands and studios are coming to Wipster is our relentless focus on making the review experience work seamlessly between the creative and the stakeholder.
Oftentimes, these people have never worked together before, and creating a very easy and memorable experience heightens their relationship. For our customers, Wipster is a new way of working, which takes them 100x beyond the process they had before, which usually involved a disconnected collection of social video apps and email.
Can you talk about your Slack integration? What does it offer users that they didn’t have before? How does it enhance the process?
We talk to our customers every day, multiple times a day — and they tell us about all the apps and workflows they already have, and what they would like them to do with Wipster — which is insanely helpful.
Our customers want to use Wipster as their “pre-publish” platform, and anything we can do to make their lives simpler and more enjoyable is top of our list. Thousands of our users are working in Slack every day, so it was a no-brainer that we create a Wipster activity channel for them to access right inside Slack.
When using Slack and Wipster together, you can access all your Wipster activity right inside a Slack channel in realtime. This means people in your team can see when videos have been uploaded and shared. You can see when teammates and clients have viewed work, and made comments. You can even see what frame of the video they commented on, with a green dot showing you where they had clicked. This workflow is just another way we are rapidly speeding up the process in which creatives and stakeholders can work together.
Main Photo Caption: Rollo Wenlock (far right) and the Wipster team.