Tag Archives: Samsung

IBC 2015 Blog: Rainy days but impressive displays, solutions

By Robert Keske

While I noted in my first post that we were treated to beautiful weather in Amsterdam during the first days of IBC 2015, the weather on day four was not quite as nice… it was full of rain and thunderstorms, the latter of which was heard eerily through the RAI Exhibition Centre.

CLIPSTER

The next-gen Clipster

I spent day three exploring content delivery and automation platforms.

Rohde & Schwarz’s next-gen Clipster is finally here and is a standout — built on an entirely new hardware platform. It’s seamless, simplified, faster and looks to have a hardware and software future that will not require a forklift upgrade. 

Colorfront, also a leader in on-set dailies solutions, has hit the mark with its Transkoder product. The new HDR mathematical node is nothing less than impressive, which is nothing less than expected from Colorfront engineering.

Colorfront Transkoder

Colorfront Transkoder

UHD and HDR were also forefront at the show as the need for higher quality content continues to grow, and I spent day four examining these emerging display and delivery technologies. Both governments and corporate entities are leading the global community towards delivery of UHD to households starting in 2015, so I was especially interested in seeing how display and content providers would be raising the standards in display tech.

Sony, Samsung and Panasonic (our main image) all showcased impressive results to support UHD and HDR, and I’m looking forward to seeing what further developments and improvements the industry has to offer for both professional and consumer adoption.

Overall, while its seemed like a smaller show this year, I’ve been impressed by the quality of technology on display. IBC never fails to deliver a showcase of imagination and innovation and this year was no different.  

New York-based Robert Keske is CIO/CTO at Nice Shoes (@NiceShoesOnline).

Mirada helps FX promote ‘The Strain’ in 360-degrees

LA’s Mirada, a design, VFX and animation studio founded by filmmaker Guillermo del Toro, partnered with Headcase and ad agency Digital Kitchen to create an immersive VR experience to promote season two of FX’s The Strain, developed by Del Toro and Chuck Hogan.

The Strain VR experience follows the character Vasiliy Fet, a former Ukranian rat exterminator, as he leads viewers on a 360-degree journey through an abandoned warehouse, all while under constant threat of attack from vampires.

Mirada built a custom VR application to run the experience wirelessly across six Samsung Gear VR headsets, allowing multiple viewers to engage in the experience at the same time. The application also facilitated the playback of realtime vision-distorting effects in the VR headset, simulating blinking eyes and tunnel vision to heighten suspense.

“Even though the Gear VR comes with a solid stock 360-degree video player, the platform that we developed allowed us customize this app in a really unique way,” reports Mirada technical director Andrew Cochrane (pictured right on set). “We had total control over the experience – from sync to realtime effects and spatial audio – we even disabled the touchpad to prevent viewers from accidentally pausing the video.”

Mirada facilitated the VR pipeline for the entire project and worked closely with Headcase from the start of pre-pro. Live action was captured using a cinema-grade spherical camera rig developed by Headcase, and Cochrane was on set to provide technical and creative supervision.

Mirada stitched the multi camera footage together into 360-degree scenes for dailies that were sent back to Headcase for editorial. Once Headcase locked picture with FX Network, Mirada proceeded to final spherical stitching, articulate clean-up and compositing, custom spatial audio playback for the project and designing the final delivery application.

They also called on Nuke, Resolve, and After Effects for the piece.

The VR pipeline for The Strain was developed using a suite of tools that Mirada designed, initially customized to power the Google Shop VR experience, the studio’s first immersive cinema project that debuted in April of 2015.