After a year away, Russ Robertson has returned to Deluxe as SVP of sales at the company’s Encore New York. With scripted original series reaching 455 — a record — in 2016 and more shows delivering in HDR formats, Robertson’s 20 years of post experience will support content creators as they navigate this global, multi-format market. He re-joins Deluxe after a year at Panavision, where he was VP of marketing of camera systems and production services.
Robertson first joined Deluxe in 2002 in Toronto. He spent 14 years as VP of sales in Toronto, Vancouver and New York. He helped establish the New York outpost of Deluxe’s Encore in the process. He began his 20-year post career in sales and services roles at a number of facilities in Toronto.
“I had an amazingly educational year learning about cameras and lenses, but there’s so much happening in post right now — new models, a sea change in workflows with HDR, and so much opportunity to help clients create content for worldwide audiences, I couldn’t stay away.”