Tag Archives: post production

Quick Chat: Xytech COO Greg Dolan

Greg Dolan has seen tremendous change in the industry during his career. After a tenure at New York City’s Post Perfect, where he was CIO, Dolan switched to the vendor side of the business, bringing his hands-on post house expertise to a facility management company. After a number of successful years and product rollout, he moved to Xytech, where he is now COO. Xytech offers facility management software for scheduling all resources, managing all operations and tracking all assets, while providing reporting and accounting tools.

MediaPulse offers over 35 modules to manage the complicated tasks that facilities deal with daily. This past year, Xytech added interoperability, transmission and mobility, and a broadcast services division.

We recently reached out to Dolan to talk about the need and evolution of facility management tools.

What are some of the most frequently asked questions you get from customers?
Every client wants to know how their unique business workflows are managed in a commercially available product. It’s an incredibly fair point, and skepticism is warranted. Lots of companies have made lots of promises, not always with the best results. Every client has a unique mixture of workflows, integration needs and accounting treatments, however at a granular level, many requirements are seen throughout the industry. Our continued investment in MediaPulse ensures we stay current with these requirements, and the design of MediaPulse allows us to configure to exactly the client’s needs. This takes discipline and more importantly total commitment. Surprises always occur and the real test of a company and its people is in the response to these surprises.

What are some questions customers should be asking when it comes to facility management software that they often don’t?
My father was fond of saying, “They put erasers on pencils for a reason.” As vendors, we are all very happy to give “happy talk” as though our clients can’t see straight through the marketing haze. I wish more clients asked us to talk about our biggest challenges — times where we made mistakes — and then engaged us in conversation around how it was remedied. On a more concrete front, questioning a vendor about the technical architecture of their products and getting a list of previous years’ new features is essential. Success demands technical acuity from vendors and these types of questions really separate the wheat from the chaff.

Can you talk about the most important benefits of facility management tools for today’s facilities?
Facilities are challenged more than ever to get more done in narrower and narrower windows. There simply isn’t any room for inefficacies, and individual departments can’t operate as a silo. Facility management systems tie all the disparate operations, automate workflows and seamlessly exchange metadata with all systems in the facility. This eliminates redundancy and allows staff to manage by exception, with most activities automated.

What are some misconceptions about facility management tools?
These are not just scheduling systems. In fact, the idea of a standalone scheduling system having any relevance today is wildly anachronistic. Certainly, you still must schedule people and equipment to be in a place to do a thing, but this is a subset of the larger vision. To move the needle — all operations with their associated accounting and automation needs should be included in the system portfolio. Media manufacturing automation, federated asset and metadata management and transmission management are vital to the overall operational picture regardless of a facility’s size.

It’s obvious that bigger facilities could benefit from facility management tools, but can you tell the smaller studios why it’s important as well?
We think it’s more important for smaller facilities as there is a lower margin of error. For a modest investment, smaller facilities get a vital holistic view of all operations while having their billing and accounting totally automated. Facility management systems make sure all staff members are engaged in moving the business forward instead of burning unrecoverable hours fixing mistakes. Time is a key restriction for all of us. We find time where none exists.

How has this type of software evolved over the years, and how do you see it evolving again in the future?
Let me be very clear — it’s essential for clients to ensure their vendor understands the concept of the question. The game is incredibly different now and the tools of the past are woefully unprepared for today’s marketplace. To quote Lincoln, “The dogmas of the quiet past are inadequate to the stormy present.”

The simple answer is interoperability. It is a critical requirement for today’s systems. A lot of noise is made around interoperability, but it doesn’t take too long to separate point-to-point integrations from truly modern architectures. As for the future, I don’t have a crystal ball, but I do know we are committed to delivering technology capable of evolving and quickly responding to the changes. You simply must have the entire organization on a constant change footing.

HPA Tech Retreat takes on VR/AR at Tech Retreat Extra

The long-standing HPA Tech Retreat is always a popular destination for tech-focused post pros, and while they have touched on virtual reality and augmented reality in the past, this year they are dedicating an entire day to the topic — February 20, the day before the official Retreat begins. TR-X (Tech Retreat Extra) will feature VR experts and storytellers sharing their knowledge and experiences. The traditional HPA Tech Retreat runs from February 21-24 in Indian Wells, California.

TR-X VR/AR is co-chaired by Lucas Wilson (Founder/Executive Producer at SuperSphereVR) and Marcie Jastrow (Senior VP, Immersive Media & Head of Technicolor Experience Center), who will lead a discussion focused on the changing VR/AR landscape in the context of rapidly growing integration into entertainment and applications.

Marcie Jastrow

Experts and creative panelists will tackle questions such as: What do you need to understand to enable VR in your environment? How do you adapt? What are the workflows? Storytellers, technologists and industry leaders will provide an overview of the technology and discuss how to harness emerging technologies in the service of the artistic vision. A series of diverse case studies and creative explorations — from NASA to the NFL — will examine how to engage the audience.

The TR-X program, along with the complete HPA Tech Retreat program, is available here. Additional sessions and speakers will be announced.

TR-X VR/AR Speakers and Panel Overview
Monday, February 20

Opening and Introductions
Seth Hallen, HPA President

Technical Introduction: 360/VR/AR/MR
Lucas Wilson

Panel Discussion: The VR/AR Market
Marcie Jastrow
David Moretti, Director of Corporate Development, Jaunt
Catherine Day, Head of VR/AR, Missing Pieces
Phil Lelyveld, VR/AR Initiative Program Lead, Entertainment Technology Center at USC

Acquisition Technology
Koji Gardiner, VP, Hardware, Jaunt

Live 360 Production Case Study
Andrew McGovern, VP of VR/AR Productions, Digital Domain

Live 360 Production Case Study
Michael Mansouri, Founder, Radiant Images

Interactive VR Production Case Study
Tim Dillon, Head of VR & Immersive Content, MPC Advertising USA

Immersive Audio Production Case Study
Kyle Schember, CEO, Subtractive

Panel Discussion: The Future
Alan Lasky, Director of Studio Product Development, 8i
Ben Grossmann, CEO, Magnopus
Scott Squires, CTO, Creative Director, Pixvana
Moderator: Lucas Wilson
Jen Dennis, EP of Branded Content, RSA

Panel Discussion: New Voices: Young Professionals in VR
Anne Jimkes, Sound Designer and Composer, Ecco VR
Jyotsna Kadimi, USC Graduate
Sho Schrock, Chapman University Student
Brian Handy, USC Student

TR-X also includes an ATSC 3.0 seminar, focusing on the next-generation television broadcast standard, which is nearing completion and offers a wide range of new content delivery options to the TV production community. This session will explore the expanding possibilities that the new standard provides in video, audio, interactivity and more. Presenters and panelists will also discuss the complex next-gen television distribution ecosystem that content must traverse, and the technologies that will bring the content to life in consumers’ homes.

Early registration is highly recommended for TR-X and the HPA Tech Retreat, which is a perennially sold-out event. Attendees can sign up for TR-X VR/AR, TR-X ATSC or the HPA Tech Retreat.

Main Image: Lucas Wilson.

Corey Stewart joins Harbor Picture Company as CTO 

New York-based full-service post house Harbor Picture Company has hired Corey Stewart as chief technology officer. He brings 20 years of industry experience to his role.

Stewart joins Harbor from Technicolor PostWorks New York, where he had served as chief engineer since 2008. During that time he designed and managed integration of a large-scale routing control system, created a KVM switching infrastructure to increase room flexibility and production, and managed engineering teams during acquisitions and management changes.

Prior to that role, Stewart held a number of jobs at the company, including online editor, Avid support technician and lead engineer. Earlier on in his career, Stewart attended the School of Visual Arts in New York where he studied film and video with an editorial concentration, taught film production classes and worked as an Adobe After Effects designer/assistant editor at Harvey’s Place. He has been credited as DI engineer on a variety of feature films and television shows. He is also a member of the HPA, SMPTE, Digital Cinema Technology and more.

“The reality of our new landscape of anywhere, anytime, any artist, has demanded that we continue to seek out new technologies and technologists to facilitate the type of unlimited access to creativity that clients are in search of,” says founder/president Zak Tucker. “Corey was the perfect candidate for this new position because he shares our vision and holistic approach to post — providing omnipresent support to clients, everywhere from on set to the point of delivery. The creative benefit of this type of seamless workflow is the collaboration fostered between picture and sound, and it’s only made possible by the types of technological advancements and workflows industry vets like Corey are implementing and innovating.”

Recent Harbor projects include work on Arrival, Beauty and the Beast and Showtime’s Billions.

Quick Chat: Freefolk US executive producer Celia Williams

By Randi Altman

A few months back, UK-based post house Finish purchased VFX studio Realise and renamed the company Freefolk. They also expanded into the US with a New York City-based studio. Industry vet Celia Williams, who was most recently head of production at agency Arnold NY, is heading up Freefolk US. To find out more about the recently rebranded entity, we reached out to Williams.

Can you describe Freefolk? What kind of services do you offer?
Freefolk is a team of creative artists, technicians and problem solvers who use post production as their tool box. We offer services including high-end FilmLight Baselight color grading, remote grading, 2D and 3D visual effects, final conform, shoot supervision, animation, data management and direction of special projects. We work across the mediums of advertising, film, TV and digital content.

L-R: Celia Williams, Paul Harrison and Jason Watts.

What spurred on Freefolk’s expansion to the US?
Having carved out a reputation in London over the last 13 years as a commercials post house, the expansion to the US seemed like a natural progression for the founders, allowing them to export a boutique service and high-quality work rather than becoming another large machine in London.

Will you be offering the same services in both locations?
The services we offer in London will all be represented in New York. Color grading plays such an important role in the process these days, so we are spearheading with a Baselight suite driven by Paul Harrison and 2D VFX department being set up by Jason Watts.

Will you share staff between New York and the UK?
Yes, there will be a sharing of resources and, obviously, experience across the offices. A great thing about opening in New York is being able to offer our staff the experience of working in a foreign city. It also gives clients who are increasingly working across multiple markets a seamless global service.

Why the rebrand from Finish to Freefolk?
The rebrand from Finish to Freefolk came about as part of the expansion into the US and the acquisition of Realise. It was also a timely opportunity to express one of the core values of the company, and the way it values its staff and clients — Freefolk is about the people involved in the process.

What does the acquisition of Realise mean to the company?
Realise has brought a wealth of experience and talent to the table. They combine creative skill and technical understanding in equal measure. They are known in both commercials and now film and TV for offering very specialized capabilities with Side Effects Houdini and customized software.

We have just completed VFX work on 400 shots over 10 episodes of NBC’s Emerald City TV series (due to be released early 2017) and have just embarked on our next long-form project. It’s really exciting to be expanding into other mediums such as TV, film, installation work, projection mapping and other experimental and experiential arenas.

You have an ad agency background. From your own experience how important is that to clients?
It’s extremely important and comforting, actually. Understanding what the producers and creatives are challenged with on a daily basis gives me the ability to offer workable solutions to their problems in a very collaborative way. They don’t have to wonder if I “get” where they’re coming from. Frankly, I do.

I think that it’s emotionally helpful as well. To know someone can be an understanding shoulder to lean on and is taking their concerns seriously is beyond important. Everyone is working at breakneck speed in our industry, which can lead to a lack of humanity in our interactions. One of the main reasons I was attracted to working with Freefolk is that they are deeply dedicated to keeping that humanity and personal touch in the way they do business.

The way that post companies service agencies has changed due to the way that products are now being marketed — online ads, social media, VR. Can you talk about that?
To be well informed and prepped as early on in the process as you can be is key. And to truly partner with the producers and creatives, as much as they need or want, is critical. What might work in one medium may be less impactful in another, so from the get-go, how do we plan to ensure all deliverables are strong, and to offer insights into new technology that might impact the outcome? It’s all about sharing and collaboration.

I may be one of the few people who’ve never really panicked about the different ways we deliver final work — our industry has always been about change, which is what keeps it interesting. At the end of the day, it’s always been about delivering content, in one form or another. So you need to know your final deliverables list and plan accordingly.

Steve Holyhead

AJA brings on Steve Holyhead from Fox Broadcasting

Steve Holyhead has joined AJA as senior product manager for desktop products. He joins AJA from Fox Broadcasting Company where he was director of technical operations.

Holyhead recently moved to Grass Valley, where AJA is headquartered, from Los Angeles. In addition to working at Fox, his 20-plus years of industry experience includes developing professional digital video workflows with BloomCast, managing post operations at Discovery Communications and working as a technology evangelist, producer and technical marketing manager for both Discreet (now Autodesk) and Avid. He has also developed Avid and Adobe training courses for multiple partners, including Lynda.com.

“Steve brings a blend of real-world production and technology developer experience to AJA. His understanding of production, broadcast and post, together with his experience both designing enterprise scale workflows and as a master trainer for Adobe, Apple and Avid products, will make powerful contributions to the success of our customers,” says Nick Rashby, president of AJA.

Veteran Kitty Snyder joins Atlanta’s Artifact as EP

Atlanta-based creative studio Artifact Design has hired post production veteran Kitty Snyder as executive producer. In this new role, Snyder will use her expertise in developing brand and marketing strategies, developing client relationships and bidding and producing projects. Her strong ties within the agency and film community will complement the full range of production, design, VFX, animation and post capabilities of the Artifact.

Most recently, Snyder was the director of creative partnerships for the Atlanta branches of Beast, Company 3 and Method Studios, all part of Deluxe Creative Services. Her previous positions include producer at ad agency Huge, where she worked on campaigns for such clients as Airheads, Lowe’s, Mohawk and Coca-Cola. She also spent nearly decade as senior business manager, creative services, at Crawford Media Services.

A former singer-songwriter, Snyder has toured the country solo and with bands. She got her start in the television and film industry producing and writing for various network shows for HGTV and GPTV. Since then, she has collaborated with clients such as Tyler Perry Studios, Cartoon Network and CNN, as well as ad agencies BBDO, JWT and Ogilvy & Mather.

Bill Hewes

Behind the Title: Click 3X executive producer Bill Hewes

NAME: Bill Hewes

COMPANY: Click 3X  (@Click3X) in New York City.

CAN YOU DESCRIBE YOUR COMPANY?
We are a digital creation studio that also provides post and animation services.

WHAT’S YOUR JOB TITLE?
I am an executive producer with a roster of animation and live-action directors.

WHAT DOES THAT ENTAIL?
Overseeing everything from the initial creative pitch, working closely with directors, budgeting, approach to a given project, overseeing line producers for shooting, animation and post, client relations and problem solving.

PGIM Prudential

One recent project was this animated spot for a Prudential Global Investment Management campaign.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Probably that there is no limit to the job description — it involves business skills, a creative sensibility, communication and logistics. It is not about the big decisions, but more about the hundreds of small ones made moment to moment in a given day that add up.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Winning projects.

WHAT’S YOUR LEAST FAVORITE?
Losing projects

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Depends on the day and where I am.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
A park ranger at Gettysburg.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I didn’t choose it. I had been on another career path in the maritime transportation industry and did not want to get on another ship, so I took an entry-level job at a video production company. From day one, there was not a day I did not want to go to work. I was fortunate to have had great mentors that made it possible to learn and advance.

Click it or Ticket

‘Click it or Ticket’ for the National Highway Traffic Safety Administration.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Two animated spots for Prudential Global Investment Management, commercials and a social media campaign for Ford Trucks, and two humorous online animated spots for the NHTSA’s “Click It or Ticket” campaign.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
A few years back, I took some time off and worked with a director for several months creating films for Amnesty International. Oh, and putting a Dodge Viper on a lava field on a mountain in Hawaii.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The wheel, anesthesia and my iPhone.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
I share an office, so we take turns picking the music selections. Lately, we’ve been listening to a lot of Kamasi Washington, Telemann, J Mascis and My Bloody Valentine.

I also would highly recommend, “I Plan to Stay a Believer” by William Parker and the album, “The Inside Songs” by Curtis Mayfield.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Jeet Kune Do, boxing, Muy Thai, Kali/Escrima, knife sparring, and some grappling. But I do this outside of the office.

Post vet Russ Robertson returns to Deluxe, joins Encore New York

After a year away, Russ Robertson has returned to Deluxe as SVP of sales at the company’s Encore New York. With scripted original series reaching 455 — a record — in 2016 and more shows delivering in HDR formats, Robertson’s 20 years of post experience will support content creators as they navigate this global, multi-format market. He re-joins Deluxe after a year at Panavision, where he was VP of marketing of camera systems and production services.

Robertson first joined Deluxe in 2002 in Toronto. He spent 14 years as VP of sales in Toronto, Vancouver and New York. He helped establish the New York outpost of Deluxe’s Encore in the process. He began his 20-year post career in sales and services roles at a number of facilities in Toronto.

“I had an amazingly educational year learning about cameras and lenses, but there’s so much happening in post right now — new models, a sea change in workflows with HDR, and so much opportunity to help clients create content for worldwide audiences, I couldn’t stay away.”

China’s Wanda Studios expands in a big way

China’s The Wanda Group is adding a $8.2 billion dollar “movie metropolis” to the company’s existing entertainment hub. Wanda Studios Qingdoa spans over 400 acres in a northern region between Beijing and Shanghai.

The complex will offer a variety of facilities for film and television production, with a floor area of 58 million square feet, 30 soundstages — including one of the largest soundstages in the world at 107,600 square feet — 24 production workshops, tenant office space, backlots with permanently constructed sets and two large water tanks. The studio supports every facet of production for a rapidly growing base of global creative clients.

In order to keep things running smoothly across all departments, Wanda Studios is calling on Xytech’s MediaPulse to manage all operations from budget to execution through financial reconciliation for the soundstages, production workshops, office spaces and other services offered by the studio. The solution also includes the implementation of a MediaPulse Rental to manage the business and track equipment with integration to a RFID tagging system. The initial installation of MediaPulse is now live and full deployment is anticipated by the completion of the studio in the coming months.

Digging Deeper: Fraunhofer’s Dr. Siegfried Foessel

By Randi Altman

If you’ve been to NAB, IBC, AES or regional conferences involving media and entertainment technology, you have likely seen Fraunhofer exhibiting or heard one of their representatives speaking on a panel.

Fraunhofer first showed up on my radar years ago at an AES show in New York City when they were touting the new MP3 format, which they created. From that moment on, I’ve made it a point to keep up on what Fraunhofer has been doing in other areas of the industry, but for some, what Fraunhofer is and does is a mystery.

We decided to help with that mystery by throwing some questions at Dr. Siegfried Foessel, Fraunhofer IIS Department Moving Picture Technologies.

Can you describe Fraunhofer?
Fraunhofer-Gesellschaft is an organization for applied research that has 67 institutes and research units at locations throughout Germany. At present, there are around 24,000 people. The majority are qualified scientists and engineers who work with an annual research budget of more than 2.1 billion euros.

More than 70 percent of the Fraunhofer-Gesellschaft’s research revenue is derived from contracts with industry and from publicly financed research projects. Almost 30 percent is contributed by the German federal and Länder governments in the form of base funding. This enables the institutes to work ahead on solutions to problems that will become relevant to industry and society within the next five or ten years from now.

How did it all begin? Is it a think tank of sorts? Tell us about Fraunhofer’s business model.
The Fraunhofer-Gesellschaft was founded in 1949 and is a recognized non-profit organization that takes its name from Joseph von Fraunhofer (1787–1826), the illustrious Munich researcher, inventor and entrepreneur. Its focus was clearly defined to do application-oriented research and to develop future-relevant key technologies. Through their research and development work, the Fraunhofer Institutes help to reinforce the competitive strength of the economy. They do so by promoting innovation, strengthening the technological base, improving the acceptance of new technologies and helping to train the urgently needed future generation of scientists and engineers.

What is Fraunhofer IIS?
The Fraunhofer Institute for Integrated Circuits IIS is an application-oriented research institution for microelectronic and IT system solutions and services. With the creation of MP3 and the co-development of AAC, Fraunhofer IIS has reached worldwide recognition. In close cooperation with partners and clients, the ISS institute provides research and development services in the following areas: audio and multimedia, imaging systems, energy management, IC design and design automation, communication systems, positioning, medical technology, sensor systems, safety and security technology, supply chain management and non-destructive testing. About 880 employees conduct contract research for industry, the service sector and public authorities.

Fraunhofer IIS partners with companies as well as public institutions?
We develop, implement and optimize processes, products and equipment until they are ready for use in the market. Flexible interlinking of expertise and capacities enables us to meet extremely broad project requirements and complex system solutions. We do contracted research for companies of all sizes. We license our technologies and developments. We work together with partners in publicly funded research projects or carry out commercial and technical feasibility studies.

IMF transcoding.

What is the focus of Fraunhofer IIS’ Department of Moving Picture Technologies?
For more than 15 years, our Department Moving Picture Technologies has driven developments for digital cinema and broadcast solutions focused on imaging systems, post production tools, formats and workflow solutions. The Department Moving Picture Technologies was chosen by the Digital Cinema Initiatives (DCI) to develop and implement the first certification test plan for digital cinema as the main reference for all systems in this area. As a leader in the ISO standardization committee for digital cinema within JPEG, my team and I are driving standardization for JPEG 2000 and formats, such as DCP and the Interoperable Master Format (IMF.)

We also are working together with SMPTE and other standardization bodies worldwide. Renowned developments for the department that are highly respected are the Arri D20/D21 camera, the easyDCP post production suite for DCP and IMF creation and playback, as well as the latest developments and results of multi-camera/light-field technology.

What are some of the things you are working on and how does that work find its way to post houses and post pros?
The engineers and scientists of the Department Moving Picture Technologies are working on tools and workflow solutions for new media file formats like IMF to enable smooth integration and use in existing workflows and to optimize performance and quality. As an example, we always enhance and augment the features available through the post production easyDCP suite. The team discusses and collaborates with customers, industry partners and professionals in the post production and digital cinema industries to identify the “most wanted and needed” requirements.

easyDCP

We preview new technologies and present developments that meet these requirements or facilitate process steps. Examples of this include the acceleration process of IMF or DCP creation by using an approach based on a hybrid JPEG 2000 functionality or introducing a media asset management tool for DCP/IMF or dailies. We present our ideas, developments and results at exhibitions such as NAB, the HPA Tech Retreat and IBC, as well as SMPTE conferences and plugfests all around the world.

Together with distribution partners who are selling the products like easyDCP, Fraunhofer IIS licenses those developments and puts them into the market. Therefore, the team always looks for customer feedback for their developments that is supported by a very active community.

Who are some of your current customers and partners?
We have more than 1,500 post houses as customers, managed by our licensing partner easyDCP GmbH. Nearly all of the Hollywood studios and post houses on all continents are our customers. We also work together with integration partners like Blackmagic and Quantel. Most of the names of our partners in the contract research area are confidential, but to name some partners from the past and present: Arri, DCI, IHSE GmbH.

Which technologies are available for license now?
• Tools for creation and playback of DCPs and IMPs, as standalone tools and for integration into third party tools
• Tools for quality control of DCPs and IMPs
• Tools for media asset management of DCPs and IMPs
• Plug-ins for light-field-processing and depth map generation
• Codecs for mezzanine compression of images

Lightfield tech

What are you working on now that people should know about?
We are developing new tools and plug-ins for bringing lightfield technology to the movie industry to enhance creativity opportunities. This includes system aspects in combination with existing post tools. We are chairing and actively participating on adhoc groups for lightfield-related standardization efforts in the JPEG/MPEG Joint Adhoc Group for digital representations of light/sound fields for immersive media applications (see https://jpeg.org/items/20160603_pleno_report.html).

We are also working together with DIN on a proposal to standardize digital long-term archive formats for movies. Basic work is done with German archives and service providers at DIN NVBF3 and together with CST from France at SMPTE with IMF App#4. Furthermore, we are developing mezzanine image compression formats for the transmission of video over IP in professional broadcast environments and GPU accelerated tools for creation and playback of JPEG 2000 code streams.

How do you pick what you will work on?
The employees at Fraunhofer IIS are very creative people. By observation of the market, research in joint projects and cooperation with universities, ideas are created and evaluated. Employees and our student scientists are discussing with industry partners what might be possible in the near future and which ideas have the greatest potential. Selected ideas will then be evaluated with respect to the business opportunities and transformed into internal projects or proposed as research projects. Our employees are tasked with working much like our eponym Joseph von Fraunhofer, as researchers, inventors and entrepreneurs — all at the same time.

What other “hats” do you wear in the industry?
As mentioned earlier, Fraunhofer is involved in standardization bodies and industry associations. For example, I chair the Systems Group within ISO SC29WG1 (JPEG) and the post production group within ISO TC36 (Cinematography). I am also a SMPTE governor (EMEA and Central and South America region) and a SMPTE fellow, along with supporting SMPTE conferences as a program committee member.

Currently, I am president of the German Society Fernseh- und Kinotechnische Gesellschaft (FKTG) and am involved in associations like EDCF and ISDCF. Additionally, I’m a speaker for the German VDE/ITG society in the area of media technology. Last, but not least, I chair the German standardization body at DIN for NVBF3 and consult the German federal film board in questions related to new technical challenges in the film industry.