Tag Archives: Not To Scale

Stop-motion director Anthony Farquhar-Smith joins Not To Scale

Film and animation production company Not To Scale has signed stop-motion director Anthony Farquhar-Smith, who will work across all of their studios in London, New York and Amsterdam.

In addition to working with feature film directors like Wes Anderson on Fantastic Mr. Fox and Tim Burton on Corpse Bride, Farquhar-Smith has directed TV commercials in the UK and internationally.

Before joining Not To Scale, Farquhar-Smith worked with clients such as Kellogg’s, HSBC, Cadbury, Samsung and Audi. A two-year stint working in the industry in Los Angeles also led to commercials for Barbie, Intel, Xbox and Alamo. He is currently working on a short film called Drawer. He also lectures at several animation courses around the country.

“We’ve been looking for a stop-frame director of Anthony’s experience and caliber for some time,” says Dan O’Rourke, founder and chief executive producer at Not To Scale. “We were delighted to meet him and sign him onto our roster and even more delighted to get him working with St Luke’s and Very in his first week.”

Not To Scale welcomes director/animator Lucinda Schreiber

New York-based director, animator and illustrator Lucinda Schreiber has signed with film and animation content studio Not To Scale for representation worldwide. Schreiber comes from the multi-national, multi-medium production company Photoplay.

She has worked with clients from all over the world, including the US, Europe, Australia and Asia. Schreiber has done work for Coca-Cola, Telstra, Kotex, Gotye, Saks 5th Avenue, NPR and the Yoko Ono Morning Peace event at MoMA. In any given spot, Schreiber can be found employing 2D digital animation, stop-motion, live action, or a hybrid.

Schreiber got her start when one of her early animated films, The Goat That Ate Time, generated universal attention. Since then she has worked on films, music videos and animations, picking up awards along the way.

Not to Scale’s founder/EP/managing director, Dan O’Rourke, says this about Schreiber: “Lucinda is a versatile director who has an ability to let the craft skills and inventive transitions in her filmmaking add charm to any project that she is working on, or for any brand that she is working with.”

Animator/director Colin Hesterly joins Not To Scale

Colin Hesterly has joined production studio Not To Scale as animator and director. He is based in Denver and bring five years of professional experience to the studio.

Hesterly, who was given the Young Gun title by the Art Directors Club in 2014, studied printmaking at Colorado University and got hooked on animation after completing a month of courses.

His work, The Mighty T, Hammer & Hand and When I Grow Up, has been honored as Vimeo Staff Picks and he served as a presenter at the 2011 Apple Distinguished Educators Conference. Hesterly worked on the 2011 Oscars title sequence and had a hand in rebranding the E! Channel. He has also developed content for companies like Disney, Nickelodeon and Paramount Pictures.

“We are really excited to have Colin join the Not To Scale team. His style and expertise in animation and storytelling will bring great depth to our studio,” says EP Santino Sladavic.

Behind the Title: Not To Scale founder Daniel O’Rourke

NAME: Daniel O’Rourke

COMPANY: Not To Scale (@nottoscalehq)

CAN YOU DESCRIBE YOUR COMPANY?
Well, our Twitter description explains this with apt brevity: We create award-winning film content to be enjoyed and shared by all, for some of the world’s best agencies and brands.

WHAT’S YOUR JOB TITLE?
Founder/Executive Producer

WHAT DOES THAT ENTAIL?
Strategically, I spend a lot of time thinking about where the whole group — we have three studios in three different countries and two fledgling divisions — is heading, and then I will also spend time trouble shooting or offering support to help my MDs in both New York and Continue reading

Behind the Title: Not To Scale’s Santino Sladavic

NAME: Santino Sladavic

COMPANY: Not To Scale  (@nottoscaleny)

CAN YOU DESCRIBE YOUR COMPANY?
Not To Scale, with offices in London, Amsterdam and New York, is an established production company and animation studio representing an evolving international roster of multi-disciplined filmmakers who place craft and digital animation techniques at the heart of what we do.

WHAT’S YOUR JOB TITLE?
Managing Director/Executive Producer

WHAT DOES THAT ENTAIL?
I am responsible for Not To Scale sales and operations in the USA. I manage directors, Continue reading