Tag Archives: mixed media

Industry vet Alex Moulton joins NYC’s Trollbäck+Company

New York’s Trollbäck+Company has hired Alex Moulton as chief creative officer where he has been tasked with helping businesses and organizations develop sustainable brands through design-driven strategy and mixed media.

Moulton, who joins the agency from Vice Media, was recently at the helm of NBC Universo’s highly regarded brand refresh, as well as show packaging for ESPN’s The Undefeated In-Depth: Serena With Common.

“Alex brings an invaluable perspective to Trollbäck+Company as both an artist and entrepreneur,” says founder Jakob Trollbäck. “In his short time here, he has already reinvigorated the collective creative energy of our company. This clearly stems from his constant quest to dig deeper as a creative problem solver, which falls perfectly into our philosophy of ‘Discard everything that means nothing.’”

Says Moulton, “My vision for Trollbäck+Company is very clear: design culturally relevant, sustainable brands — from initial strategy and positioning to content and experiential activations —  with a nimble and holistic approach that makes us the ultimate partner for CMOs that care about designing an enduring brand and bringing it to market with integrity.”

Prior to Trollbäck+Company, as senior director, creative and content at Vice, Moulton helped launch digital content channel Live Nation TV (LNTV) — a joint venture for which he led brand creative, content development, production and partnership initiatives.

As executive creative director at advertising agency Eyeball, Moulton led product launches, rebrands and campaigns for major brands, including Amazon, New York Public Radio, Wildlife Conservation Society’s New York Aquarium, A&E, CMT, Disney, E!, Nickelodeon, Oxygen, Ovation and VH1.

An early adopter of audio branding, Moulton founded his own branding agency and record label, Expansion Team, in 2002. As chief creative officer of the company, he created the sonic identities of Aetna, Amazon Studios/Originals, Boeing, JetBlue and Rovi, as well as more than 15 TV networks, including CNN International, Discovery, PBS, Universal and Comedy Central.

A DJ, composer and speaker about topics that combine music and design, Moulton has been featured in Billboard, V Man, Electronic Musician and XLR8R and has performed at The Guggenheim.

1stAveMachine opens London office, animation vet at helm

Brooklyn, New York-based mixed media production company 1stAveMachine, which creates video, digital and experimental content for TV, web, and mobile, has opened an office in London. Heading the new operation, including a set of UK-based directors and artists, is managing director/executive producer Isabella Parish, an animation/production vet who spent well over a decade at global production company Partizan.

Even though 1stAveMachine is opening up shop in Europe, the company is no stranger to European collaborations. As partner Serge Patzak notes, “The UK, and Europe in general, has been a really important marketplace. 1stAve’s foundation was built on creative work with the likes of Mother London and 180 Amsterdam for brands such as Diageo and Adidas’ Modular Man for the 2006 World Cup, respectively. We hit the ground running with campaigns like Audi’s ‘Unboxed,’ one of 1stAve’s earliest UK campaigns.”

Parish says that the production company and partners Sam Penfield and Patzak have been on her radar for quite a while. “I have always kept an eye over what’s been going on at 1stAveMacine,” she half-jokingly admits. “When we met it just felt right. Sam and Serge approached me with the idea; I loved it, and was excited for the challenge.”

During her lengthy stay at Partizan, Parish set up the production company’s animation arm, Partizan Lab, and served as head of animation. She’s worked with some big-named directors, including Michel Gondry, Doug Nichol, Michael Gracey, Antoine Bardou-Jacquet and Matthias Hoene. Along the way, Parish and Partizan’s directorial roster collaborated with brands like Evian, Samsung, Kellogg’s, Nokia, Coca-Cola, eBay and Starbucks, picking up awards at D&AD, Cannes and BTAA.

Europe-based directors joining 1stAveMachine for the London launch include Ubik, D.A.D.D.Y, Maxime Bruneel, Sophie Gateau, Emmanuelle & Julien, Martin Allais, Alessandro Pacciani and Marc Reisbig.