NAME: Michelle Eskin
WHAT’S YOUR JOB TITLE?
Co-Owner and Managing Director
WHAT DOES YOUR JOB ENTAIL?
Managing the Cut+Run Los Angeles, San Francisco and Austin offices, managing our brand, growing our business model, nurturing our talent, being at the pulse of what our client base needs.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER YOUR TITLE?
Being the camp counselor, therapist and snack manager all in one.
WHAT’S YOUR FAVORITE PART OF THE JOB?
The people — funny, smart, original and unusual people. Our industry has that in spades.
WHAT ARE SOME RECENT PROJECTS?
Some recent ones include Disney and Dr. Pepper (pictured), as well as Skittles, Adidas, Mazda and Lego — all of which helped earned us the Shots nomination for “Company of the Year.”
This is a distinct honor, especially since we are the only US company listed and have two editors in that category. But what was also amazing was to see other talented editors who came up through the Cut+Run ranks. Mentoring new talent is something that we enjoy and we think it’s exciting and vital for the evolution of our industry.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I can’t even imagine, and that speaks to how much this job – my life — really, means to me. I’ve grown up in advertising.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
The path just led me. I never knew where it was taking me. Luckily, it matched my skill set.
WHERE DO YOU FIND INSPIRATION?
Watching work from up-and-coming artists, such as the New Directors’ Showcase, films and the creativity from my teenage children.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I exercise and spend time with my family. Spending time at the beach in Santa Barbara is my quick get away. Close, but miles away in terms of my daily life.