Tag Archives: Matthew Bobb

Behind the Title: Spacewalk Sound’s Matthew Bobb

NAME: Matthew Bobb

COMPANY: Pasadena, California’s SpaceWalk Sound 

CAN YOU DESCRIBE YOUR COMPANY?
We are a full-service audio post facility specializing in commercials, trailers and spatial sound for virtual reality (VR). We have a heavy focus on branded content with clients such as Panda Express and Biore and studios like Warner Bros., Universal and Netflix.

WHAT’S YOUR JOB TITLE?
Partner/Sound Supervisor/Composer

WHAT DOES THAT ENTAIL?
I’ve transitioned more into the sound supervisor role. We have a fantastic group of sound designers and mixers that work here, plus a support staff to keep us on track and on budget. Putting my faith in them has allowed me to step away from the small details and look at the bigger picture on every project.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
We’re still a small company, so while I mix and compose a little less than before, I find my days being filled with keeping the team moving forward. Most of what falls under my role is approving mixes, prepping for in-house clients the next day, sending out proposals and following up on new leads. A lot of our work is short form, so projects are in and out the door pretty fast — sometimes it’s all in one day. That means I always have to keep one eye on what’s coming around the corner.

The Greatest Showman 360

WHAT’S YOUR FAVORITE PART OF THE JOB?
Lately, it has been showing VR to people who have never tried it or have had a bad first experience, which is very unfortunate since it is a great medium. However, that all changes when you see someone come out of a headset exclaiming,”Wow, that is a game changer!”

We have been very fortunate to work on some well-known and loved properties and to have people get a whole new experience out of something familiar is exciting.

WHAT’S YOUR LEAST FAVORITE?
Dealing with sloppy edits. We have been pushing our clients to bring us into the fold as early as v1 to make suggestions on the flow of each project. I’ll keep my eye tuned to the timing of the dialog in relation to the music and effects, while making sure attention has been paid to the pacing of the edit to the music. I understand that the editor and director will have their attention elsewhere, so I’m trying to bring up potential issues they may miss early enough that they can be addressed.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
I would say 3pm is pretty great most days. I should have accomplished something major by this point, and I’m moments away from that afternoon iced coffee.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I’d be crafting the ultimate sandwich, trying different combinations of meats, cheeses, spreads and veggies. I’d have a small shop, preferably somewhere tropical. We’d be open for breakfast and lunch, close around 4pm, and then I’d head to the beach to sip on Russell’s Reserve Small Batch Bourbon as the sun sets. Yes, I’ve given this some thought.

WHY DID YOU CHOOSE THIS PROFESSION?
I came from music but quickly burned out on the road. Studio life suited me much more, except all the music studios I worked at seemed to lack focus, or at least the clientele lacked focus. I fell into a few sound design gigs on the side and really enjoyed the creativity and reward of seeing my work out in the world.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We had a great year working alongside SunnyBoy Entertainment on VR content for the Hollywood studios including IT: Float, The Greatest Showman 360, Annabelle Creation: Bee’s Room and Pacific Rim: Inside the Uprising 360. We also released our first piece of interactive content, IT: Escape from Pennywise, for Gear VR and iOS.

Most recently, I worked on Star Wars: The Last Jedi in Scoring The Last Jedi: A 360 VR Experience. This takes Star Wars fans on a VIP behind-the-scenes intergalactic expedition, giving them on a virtual tour of the The Last Jedi’s production and soundstages and dropping them face-to-face with Academy Award-winning film composer John Williams and film director Rian Johnson.

Personally, I got to compose two Panda Express commercials, which was a real treat considering I sustained myself through college on a healthy diet of orange chicken.

It: Float

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
It: Float was very special. It was exciting to take an existing property that was not only created by Stephen King but was also already loved by millions of people, and expand on it. The experience brought the viewer under the streets and into the sewers with Pennywise the clown. We were able to get very creative with spatial sound, using his voice to guide you through the experience without being able to see him. You never knew where he was lurking. The 360 audio really ramped up the terror! Plus, we had a great live activation at San Diego Comic Con where thousands of people came through and left pumped to see a glimpse of the film’s remake.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
It’s hard to imagine my life without these three: Spotify Premium, no ads! Philips Hue lights for those vibes. Lastly, Slack keeps our office running. It’s our not-so-secret weapon.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I treat social media as an escape. I’ll follow The Onion for a good laugh, or Anthony Bourdain to see some far flung corner of earth I didn’t know about.

DO YOU LISTEN TO MUSIC WHEN NOT MIXING OR EDITING?
If I’m doing busy work, I prefer something instrumental like Eric Prydz, Tycho, Bonobo — something with a melody and a groove that won’t make me fall asleep, but isn’t too distracting either.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
The best part about Los Angeles is how easy it is to escape Los Angeles. My family will hit the road for long weekends to Palm Springs, Big Bear or San Diego. We find a good mix of active (hiking) and inactive (2pm naps) things to do to recharge.

Tackling VR storytelling challenges with spatial audio

By Matthew Bobb

From virtual reality experiences for brands to top film franchises, VR is making a big splash in entertainment and evolving the way creators tell stories. But, as with any medium and its production, bringing a narrative to life is no easy feat, especially when it’s immersive. VR comes with its own set of challenges unique to the platform’s capacity to completely transport viewers into another world and replicate reality.

Making high-quality immersive experiences, especially for a film franchise, is extremely challenging. Creators must place the viewer into a storyline crafted by the studios and properly guide them through the experience in a way that allows them to fully grasp the narrative. One emerging strategy is to emphasize audio — specifically, 360 spatial audio. VR offers a sense of presence no other medium today can offer. Spatial audio offers an auditory presence that augments a VR experience, amplifying its emotional effects.

My background as audio director for VR experiences includes top film franchises such as Warner Bros. and New Line Cinema’s IT: Float — A Cinematic VR Experience, The Conjuring 2 — Experience Enfield VR 360, Annabelle: Creation VR — Bee’s Room, and the upcoming Greatest Showman VR experience for 20th Century Fox. In the emerging world of VR, I have seen production teams encounter numerous challenges that call for creative solutions. For some of the most critical storytelling moments, it’s crucial for creators to understand the power of spatial audio and its potential to solve some of the most prevalent challenges that arise in VR production.

Most content creators — even some of those involved in VR filmmaking — don’t fully know what 360 spatial audio is or how its implementation within VR can elevate an experience. With any new medium, there are early adopters who are passionate about the process. As the next wave of VR filmmakers emerge, they will need to be informed about the benefits of spatial audio.

Guiding Viewers
Spatial audio is an incredible tool that helps make a VR experience feel believable. It can present sound from several locations, which allows viewers to identify their position within a virtual space in relation to the surrounding environment. With the ability to provide location-based sound from any direction and distance, spatial audio can then be used to produce directional auditory cues that grasp the viewer’s attention and coerce them to look in a certain direction.

VR is still unfamiliar territory for a lot of people, and the viewing process isn’t as straightforward as a 2D film or game, so dropping viewers into an experience can leave them feeling lost and overwhelmed. Inexperienced viewers are also more apprehensive and rarely move around or turn their heads while in a headset. Spatial audio cues prompting them to move or look in a specific direction are critical, steering them to instinctively react and move naturally. On Annabelle: Creation VR — Bee’s Room, viewers go into the experience knowing it’s from the horror genre and may be hesitant to look around. We strategically used audio cues, such as footsteps, slamming doors and a record player that mysteriously turns on and off, to encourage viewers to turn their head toward the sound and the chilling visuals that await.

Lacking Footage
Spatial audio can also be a solution for challenging scene transitions, or when there is a dearth of visuals to work with in a sequence. Well-crafted aural cues can paint a picture in a viewer’s mind without bombarding the experience with visuals that are often unnecessary.

A big challenge when creating VR experiences for beloved film franchises is the need for the VR production team to work in tandem with the film’s production team, making recording time extremely limited. When working on IT: Float, we were faced with the challenge of having a time constraint for shooting Pennywise the Clown. Consequently, there was not an abundance of footage of him to place in the promotional VR experience. Beyond a lack of footage, they also didn’t want to give away the notorious clown’s much-anticipated appearance before the film’s theatrical release. The solution to that production challenge was spatial audio. Pennywise’s voice was strategically used to lead the experience and guide viewers throughout the sewer tunnels, heightening the suspense while also providing the illusion that he was surrounding the viewer.

Avoiding Visual Overkill
Similar to film and video games, sound is half of the experience in VR. With the unique perspective the medium offers, creators no longer have to fully rely on a visually-heavy narrative, which can overwhelm the viewer. Instead, audio can take on a bigger role in the production process and make the project a well-rounded sensory experience. In VR, it’s important for creators to leverage sensory stimulation beyond visuals to guide viewers through a story and authentically replicate reality.

As VR storytellers, we are reimagining ways to immerse viewer in new worlds. It is crucial for us to leverage the power of audio to smooth out bumps in the road and deliver a vivid sense of physical presence unique to this medium.


Matthew Bobb is the CEO of the full-service audio company Spacewalk Sound. He is a spatial audio expert whose work can be seen in top VR experiences for major film franchises.