NAME: Ken Kresge
COMPANY: New York City’s Edit 1
CAN YOU DESCRIBE YOUR COMPANY?
We are a production company with a unique talent for previs and content work.
WHAT’S YOUR JOB TITLE?
VP creative director/editor
WHAT DOES THAT ENTAIL?
At heart, I’m an editor. I have been so for the past 20 years. Editing led to a natural progression into being a CD. I manage the creative expectation of our clients and make sure our team of pros executes it in the manner that I feel represents the client’s needs.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
In today’s business environment, being an editor means more than editing video, offline color correct and light After Effects work. Now the job includes all that plus a myriad other things, ranging from collaborating concept and script to audio, online color correct, graphic design, 3D animation and even helping with PR and social media. Fortunately, I love doing all those things, so for me now is a great time to be a creative editor.
WHAT’S YOUR FAVORITE PART OF THE JOB?
Working with my new colleagues. It’s been 17 years since I was the new guy, and for me its very exciting getting to know them and seeing their talent for the first time. Oh yeah, the pizza on Friday is pretty awesome.
WHAT’S YOUR LEAST FAVORITE?
Give me some time and I am sure I will find something.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
I like the mornings, when its just one or two of us. I put on some music and get ready for whatever is coming up.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I would be a scientist or a host for a comedic documentary TV show. Yes, that is pretty specific for me.
WHY DID YOU CHOOSE THIS PROFESSION?
I used editing as a way of expressing myself. I started my first editing gig at McCann Erickson.
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
Is it ok if that hasn’t happened yet?
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I just joined Edit 1 so much of it is still going on, but I can say I was able to re-connect with some of my previous clients and friends on a few projects from McCann, Evoke, DDB, One World Trade and Grey. They have kept me quite busy over the past four weeks.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
One World is project I am proud of for a few reasons. I helped on the agency pitch and then helped create this interactive AR project for iPad, which involved editing almost 50 different videos about places in New York City. Moreover, I am a New Yorker, and having lived here through 9/11, this project gave me an overwhelming sense of pride. For me it’s like patriotism, in a New York-er way. I’m also proud of a personal project called “Road Trip Earth.”
NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
A powerful laptop, Adobe’s Creative Cloud and a decent camera/phone.
WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Honestly, I don’t follow anything.
DO YOU LISTEN TO MUSIC WHILE YOU WORK?
I listen to KEXP almost every day. I love John in the Morning. Other than that, lately, it’s a lot of ALT-J, Modest Mouse and the new Slowdive.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I just don’t sweat it anymore. Life can be pretty hard but I have a good one, with an amazing wife and kids to share it with. I try not to mess with those things and everything else seems to fall into place.