Tag Archives: Jr.

Behind the Title: PlushNYC partner/mixer Mike Levesque, Jr.

NAME: Michael Levesque, Jr.

COMPANY: PlushNYC

CAN YOU DESCRIBE YOUR COMPANY?
We provide audio post production

WHAT’S YOUR JOB TITLE?
Partner/Mixer/Sound Designer

WHAT DOES THAT ENTAIL?
The foundation of it all for me is that I’m a mixer and a sound designer. I became a studio owner/partner organically because I didn’t want to work for someone else. The core of my role is giving my clients what they want from an audio post perspective. The other parts of my job entail managing the staff, working through technical issues, empowering senior employees to excel in their careers and coach junior staff when given the opportunity.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Everyday I find myself being the janitor in many ways! I’m a huge advocate of leading by example and I feel that no task is too mundane for any team member to take on. So I don’t cast shade on picking up a mop or broom, and also handle everything else above that. I’m a part of a team, and everyone on the team participates.

During our latest facility remodel, I took a very hands-on approach. As a bit of a weekend carpenter, I naturally gravitate toward building things, and that was no different in the studio!

WHAT TOOLS DO YOU USE?
Avid Pro Tools. I’ve been operating on Pro Tools since 1997 and was one of the early adopters. Initially, I started out on analog ¼-inch tape and later moved to the digital editing system SSL ScreenSound. I’ve been using Pro Tools since its humble beginnings, and that is my tool of choice.

WHAT’S YOUR FAVORITE PART OF THE JOB?
For me, my favorite part about the job is definitely working with the clients. That’s where I feel I am able to put my best self forward. In those shoes, I have the most experience. I enjoy the conversation that happens in the room, the challenges that I get from the variety of projects and working with the creatives to bring their sonic vision to life. Because of the amount of time i spend in the studio with my clients one of the great results besides the work is wonderful, long-term friendships. You get to meet a lot of different people and experience a lot of different walks of life, and that’s incredibly rewarding for me.

WHAT’S YOUR LEAST FAVORITE?
We’ve been really lucky to have regular growth over the years, but the logistics of that can be challenging at times. Expansion in NYC is a constant uphill battle!

WHAT IS YOUR FAVORITE TIME OF THE DAY?
The train ride in. With no distractions, I’m able to get the most work done. It’s quiet and allows me to be able to plan my day out strategically while my clarity is at its peak. That way I can maximize my day and analyze and prioritize what I want to get done before the hustle and bustle of the day begins.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
If I weren’t a mixer/sound designer, I would likely be a general contractor or in a role where I was dealing with building and remodeling houses.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I started when I was 19 and I knew pretty quickly that this was the path for me. When I first got into it, I wanted to be a music producer. Being a novice musician, it was very natural for me.

Borgata

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I recently worked on a large-scale project for Frito-Lay, a project for ProFlowers and Shari’s Berries for Valentine’s Day, a spot for Massage Envy and a campaign for the Broadway show Rocktopia. I’ve also worked on a number of projects for Vevo, including pieces for The World According To… series for artists — that includes a recent one with Jaden Smith. I also recently worked on a spot with SapientRazorfish New York for Borgata Casino that goes on a colorful, dreamlike tour of the casino’s app.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
Back in early 2000s, I mixed a DVD box set called Journey Into the Blues, a PBS film series from Martin Scorsese that won a Grammy for Best Historical Album and Best Album Notes.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
– My cell phone to keep me connected to every aspect of life.
– My Garmin GPS Watch to help me analytically look at where I’m performing in fitness.
– Pro Tools to keep the audio work running!

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I’m an avid triathlete, so personal wellness is a very big part of my life. Training daily is a really good stress reliever, and it allows me to focus both at work and at home with the kids. It’s my meditation time.

Avid president Jeff Rosica replaces fired CEO Louis Hernandez, Jr.

Avid’s board of directors has named company president Jeff Rosica as chief executive officer, effective immediately. The board also announced the termination of former CEO Louis Hernandez, Jr., due to violations of company policies related to workplace conduct. Hernandez has also resigned from his position on the Avid board and Nancy Hawthorne has been elected chairman.

Rosica, who joined Avid in early 2013, is a well-known industry veteran with more than 30 years of experience in broadcast, media and entertainment. Prior to his role as president of Avid, he served as senior VP, chief sales and marketing officer for the company.

According to an Avid press release, with the assistance of independent external legal counsel, a special committee comprising independent members of the board of directors conducted a thorough investigation into allegations of improper non-financially related workplace conduct by Hernandez. After reviewing the findings of the special committee’s investigation, the board of unanimously concluded that the findings warranted immediate termination of Hernandez’s employment.

“The board is committed to the company’s core values and to upholding an environment of the utmost respect and integrity. We remain confident in the strategy and the long-term business plan of the company,” reports Hawthorne.