Tag Archives: Jon Drawbaugh

Behind the Title: Arnold Worldwide’s Jon Drawbaugh

NAME: Jon Drawbaugh

COMPANY: Arnold Worldwide

CAN YOU DESCRIBE YOUR COMPANY?
Arnold is a global creative agency that sits within Havas Creative Group and has offices in Boston (HQ), London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto.

WHAT’S YOUR JOB TITLE?
EVP, Director of Integrated Production

WHAT DOES THAT ENTAIL?
I like to think of the job as sort of production curator. I am the steward of all the wonderful things that we make as an agency — from sites to apps to video content to still imagery to live brand experiences. I produce by supporting creative solutions and executions. We’re in a period of disruption in the agency world, and I find the opportunities exciting. There’s always something new to learn and a “never been done before” to figure out.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I’m lucky that’s it’s a very roll up your sleeves and dig into the work kind of role. Unlike other leadership roles that are administrative or directorial in nature, I’m very hands-on while still being strategic and holistic. I’ll go from managing staffing allocations into content strategy meetings and then be in an edit bay reviewing creative decks and making ballpark estimates. I also spend a fair amount “producing” for the agency.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Collaborating with my team, creative teams, clients and partners.

WHAT’S YOUR LEAST FAVORITE?
Number crunching.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Late afternoon. If all my meetings are done for the day, it’s a great time to grab a coffee and reflect on the solutions of the day.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I wish I could be an amazing chef with popular, hip restaurants. In reality, I’d likely be working for a production company producing or directing content.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
To be honest, I stumbled into advertising. I didn’t know anything about it until I moved to New York City. I landed a temp job at Messner Vetere Berger McNamee Schmetter as a receptionist. Advertising seemed so glamorous, what with the producers jetting off to foreign countries and working with famous feature directors. It sounded much more fun than what I had been doing, which was making copies in the basement of a law firm.

From there I worked in the creative department and dabbled in copy writing. I wanted to get to making TV spots quickly, so I figured taking the producer track would get me there faster. Plus, I was producing theater projects on the side and discovered I could actually get paid for producing if I worked at an ad agency.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I’m new to Arnold, so I don’t have my fingerprints on any projects just yet, but I’m a big fan of the recent work like Jack Daniel’s Global Barrel Hunt and their Our Town film (pictured). I also love the Hershey’s My Dad spot and Reese’s #AllTreesAreBeautiful social campaign.

Prior to Arnold, I’m really proud of the Qualcomm Invisible Museum app and Fabric Content projects I worked on out of DDB SF.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
That’s a tough one. I’m so proud of a lot of the work I’ve made over the years. For example, the massive Acura TLX integrated launch we did at Mullen LA, the documentary film I made with Lucy Walker Make Haste Slowly: The Kikkoman Creed, or the viral hit Nanerpus before there were viral hits.

But I’d say the animated short Smutley for AIDES (the French association tackling HIV and AIDS) I produced at Goodby, Silverstein and Partners is one of my proudest. A chance to use our ad skills for good, and how many times in a career can you say you made a cartoon about a cat having sex with all different kinds of animals to Joan Jett’s “Bad Reputation.”

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My iPhone, my vintage HiFi, and my camera. Running water and heat are pretty cool, too.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Instagram, Facebook, Twitter, SnapChat, Vine, Houseparty, Tumblr, Periscope, LinkedIn, Pinterest and others.

DO YOU LISTEN TO MUSIC WHILE YOU WORK? 
I love music. All kinds. But generally I don’t have a lot of time at the office to plug in my headphones. When I do, I generally use Spotify or Apple Music to listen to the Indie genre.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I like to listen to LPs on my vintage HiFi with my family. It’s our important family together time. We like to go hunting for vinyl together on weekends. Record Store Day is like a second Christmas for us.

Arnold Worldwide adds Jon Drawbaugh as director of integrated production

Arnold Worldwide has named Jon Drawbaugh as EVP/director of integrated production. Reporting to global chief creative officer Jim Elliott, Drawbaugh’s role is meant to further grow the agency’s integrated production offerings across Arnold and Studio6, a content production studio that is part of the Havas Network (Arnold’s parent company). Studio6 works with Arnold as well as outside clients.

Elliott and Drawbaugh had previously worked together at Goodby, Silverstein and Partners on campaigns for various brands, including as HP and Denny’s.

Drawbaugh will oversee Arnold’s cross-channel production efforts, and work closely with EVP/director of content production Bill Goodell to advance content production efforts across Arnold’s Boston and New York offices.

“Jon comes to us with extensive experience building contemporary integrated production capabilities, and we are extremely excited to have him aboard,” says Elliott.

Prior to joining Arnold, Drawbaugh led integrated production at DDB San Francisco, where he oversaw their Speakeasy content studio. In that role, he built a team of cross-platform production experts focused on creating innovative media agnostic communications for brands like Oracle, Slim Jim, Clorox and Qualcomm — including Qualcomm’s Fabric Content film series and Invisible Museum AR app.

Previously, he worked as SVP/director of integrated production at Mullen LA. He joined Mullen from FCB West where he oversaw a wide range of integrated production assignments. He also established the Foundry, the agency’s in-house production entity, which played a critical role in winning Levi’s business. Before that, Drawbaugh was a senior producer at Goodby, Silverstein and Partners, working on top brands like Chevrolet, Sprint, Hewlett-Packard, Dickies, Comcast, Cheetos, Denny’s, eBay, Starbucks, Subway, Kayak.com and AIDES.