Pixelogic, a provider of localization and distribution services, has completed the acquisition of the creative services business unit of Sony DADC New Media Solutions, which specializes in 4K, UHD, HDR and IMF workflows for features and episodics. The move brings an expansion of Pixelogic’s significant services to the media and entertainment industry and provides additional capabilities, including experienced staff, proprietary technology and an extended footprint.
According to John Suh, co-president of Pixelogic, the acquisition “expands our team of expert media engineers and creative talent, extends our geographic reach by providing a fully established London operation and further adds to our capacity and capability within an expansive list of tools, technologies, formats and distribution solutions.”
Founded less than a year ago, Pixelogic currently employs over 240 worldwide and is led by industry veterans Suh and Rob Seidel. While the company is headquartered in Burbank, California, it has additional operations in Culver City, California, London and Cairo.
Sony DADC NMS Creative Services was under the direction of Seth Hallen, who joins Pixelogic as senior VP of business development and strategy. All Sony DADC NMS Creative Services staff, technology and operations are now part of Pixelogic. “Our business model is focused on the deep integration of localization and distribution services for movies and television products,” says Hallen. “This supply chain will require significant change in order to deliver global day and date releases with collapsed distribution windows, and by partnering closely with our customers we are setting out to innovate and help lead this change.”