Tag Archives: Gui Borchert

Tom Dunlap, Gui Borchert lead Hecho Studios, formerly Hecho En 72

Hecho En 72 has expanded its North American operations to allow for continued growth in both Los Angeles and New York. It will now be known as Hecho Studios under the MDC Partners network of companies. Hecho, is a content development and production company that originally was grown as part of 72andSunny, but is now a separate entity. While they still work closely, and share the same space in New York and LA, they operate independently.

As part of this growth, Tom Dunlap, who was previously chief production officer at 72andSunny, has assumed the position of managing director of the company. He will be responsible for driving all aspects of growth, operations and production.

Hecho Studios will be led creatively by executive creative director, Gui Borchert, who most recently served as group creative director at 72andSunny for the last four years, working on projects for Starbucks, Sonos and the LA Olympic bid.

“In a time where marketing takes any form, how brands make content is just as important as what they make,” says Dunlap. “We have built and are growing Hecho Studios to help brands amplify creative opportunities and modernize production and content creation to maximize quality, efficiency and impact,” says Borchert.

Hecho’s past work includes the production of Sugar Coated, a short documentary featured in 18 film festivals in partnership with 72U, two Emmy nominations for their work on Google — Year in Search, editorial, print and product design for the award-winning LA Original campaign, and the recent short parody film featuring Will Ferrell and Joel McHale for The Hammer Museum at UCLA’s latest exhibition, Stories of Almost Everyone.

Hecho’s production offerings includes building models based on the client’s creative needs. This can range anywhere from a small table-top product shoot to a large scale narrative film and include live-action, photography, stop-motion, time-lapse, narrative, documentary and both short and long form.

Hecho offers full service audio post, specializing in commercial and branded content for broadcast TV, cinema, digital and radio. Their studios are equipped with two Avid S6 mixing consoles and JBL-M2 surround stage (7.1, 5.1) and spatial audio (VR) capabilities. Services include sound design, mixing, field recording, Foley, voice-over/ADR recording, Source-Connect/ISDN and music editorial and licensing.

Hecho’s post offerings include editorial, motion graphics and finishing. Their edit suites integrate all editing platforms, including Adobe Premiere, Avid and Final Cut Pro. Their motion graphics team uses After Effects, Cinema 4D and Maya animations. Hecho has two Flame suites to address requests for clean-up, conform and VFX. They also use Blackmagic Resolve for color grade needs.

Main Image Caption: (L-R) Gui Borchert and Tom Dunlap.