Tag Archives: Frame of Reference

Behind the Title: Frame of Reference CEO/Chief Creative Twain Richardson

NAME: Twain Richardson

COMPANY: Kingston, Jamaica-based Frame of Reference (@forpostprod)

CAN YOU DESCRIBE YOUR COMPANY?
Frame of Reference is a boutique post production company specializing in TV commercials, digital content, music videos and films.

WHAT’S YOUR JOB TITLE?
CEO and chief creative, but also head cook and bottle washer. At the moment we are a small team, so my roles overlap.

WHAT DOES THAT ENTAIL?
Working on some projects. I’ll jump in and help the team edit or do some color. I’m also making sure clients and employees are happy.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
That it’s fun, or I find it fun. It makes life interesting.

WHAT HAVE YOU LEARNED OVER THE YEARS ABOUT RUNNING A BUSINESS?
It’s hard, very hard. There are always new and improved challenges that keep you up at night. Also, you have to be reliable, and being reliable means that you meet deadlines or answer the phone when a client calls.

WHAT TOOLS DO YOU USE?
We use Adobe Premiere for editing and Blackmagic Resolve for color work.

A LOT OF IT MUST BE ABOUT TRYING TO KEEP EMPLOYEES AND CLIENTS HAPPY. HOW DO YOU BALANCE THAT?
I find that one of the most impactful rules is to remember what it felt like to be an employee, and to always listen to your staff concerns. I think I am blessed with the perfect team so keeping employees happy is not too hard at Frame of Reference. Once employees are happy, then we can make and maintain the happiness of our clients.

WHAT’S YOUR FAVORITE PART OF THE JOB?
A happy client.

WHAT’S YOUR LEAST FAVORITE?
I don’t have a least favorite. There are days that I don’t like, of course, but I know that’s a part of running a business so I push on through.

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
I’m on Twitter and Instagram, I like Twitter for the conversations that you can engage in. The #postchat is a great hashtag to follow and a way to meet other post professionals.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
The moment I wake up. There is no greater feeling than opening your eyes, taking your first deep breath of the day and realizing that you’re alive.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I relax. This could mean reading a book, and fortunately we are located in Jamaica where the beach is a stone’s throw away.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Growing up I wanted to be a pilot or a civil engineer, but I can’t picture myself doing something else. I love post production and running a business.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We recently did a TV commercial for the beer company Red Stripe, and a music video for international artist Tres, titled Looking for Love.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My MacBook Pro, my phone and my mechanical watch.