Tag Archives: executive producer

Bill Hewes

Behind the Title: Click 3X executive producer Bill Hewes

NAME: Bill Hewes

COMPANY: Click 3X  (@Click3X) in New York City.

CAN YOU DESCRIBE YOUR COMPANY?
We are a digital creation studio that also provides post and animation services.

WHAT’S YOUR JOB TITLE?
I am an executive producer with a roster of animation and live-action directors.

WHAT DOES THAT ENTAIL?
Overseeing everything from the initial creative pitch, working closely with directors, budgeting, approach to a given project, overseeing line producers for shooting, animation and post, client relations and problem solving.

PGIM Prudential

One recent project was this animated spot for a Prudential Global Investment Management campaign.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Probably that there is no limit to the job description — it involves business skills, a creative sensibility, communication and logistics. It is not about the big decisions, but more about the hundreds of small ones made moment to moment in a given day that add up.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Winning projects.

WHAT’S YOUR LEAST FAVORITE?
Losing projects

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Depends on the day and where I am.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
A park ranger at Gettysburg.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I didn’t choose it. I had been on another career path in the maritime transportation industry and did not want to get on another ship, so I took an entry-level job at a video production company. From day one, there was not a day I did not want to go to work. I was fortunate to have had great mentors that made it possible to learn and advance.

Click it or Ticket

‘Click it or Ticket’ for the National Highway Traffic Safety Administration.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
Two animated spots for Prudential Global Investment Management, commercials and a social media campaign for Ford Trucks, and two humorous online animated spots for the NHTSA’s “Click It or Ticket” campaign.

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
A few years back, I took some time off and worked with a director for several months creating films for Amnesty International. Oh, and putting a Dodge Viper on a lava field on a mountain in Hawaii.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The wheel, anesthesia and my iPhone.

DO YOU LISTEN TO MUSIC WHILE YOU WORK?
I share an office, so we take turns picking the music selections. Lately, we’ve been listening to a lot of Kamasi Washington, Telemann, J Mascis and My Bloody Valentine.

I also would highly recommend, “I Plan to Stay a Believer” by William Parker and the album, “The Inside Songs” by Curtis Mayfield.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Jeet Kune Do, boxing, Muy Thai, Kali/Escrima, knife sparring, and some grappling. But I do this outside of the office.

NAB 2016 from an EP’s perspective

By Tara Holmes

Almost two weeks ago, I found myself at NAB for the first time. I am the executive producer of color and finishing at Nice Shoes, a post production studio in New York City. I am not an engineer and I am not an artist, so why would an EP go to NAB? I went because one of my main goals for 2016 is to make sure the studio remains at the forefront of technology. While I feel that our engineering team and artists represent us well in that respect, I wanted to make sure that I, along with our producers, were fully educated on these emerging technologies.

One of our first priorities for NAB was to meet with top monitor manufacturers to hopefully land on what UHD HDR monitors we would find to meet our standards for professional client viewing. We came to the conclusion that the industry is not there yet and we have more research to do before we upgrade our studio viewing environments.

Everyone with me was in agreement. They aren’t where they need to be. Most are only outputting around 400-800 nits and are experiencing luminance and contrast issues. None of this should stop the process of coloring for HDR. For the master monitor for the colorist, the Sony BVM-X300 OLED master monitor, which we are currently using, seems to be the ideal choice as you can still work in traditional Rec 709 as well as Rec 2020 for HDR.

After checking out some monitors, we headed to the FilmLight booth to go over the 5.0 upgrades to Baselight. Our colorist Ron Sudul, along with Nice Shoes Creative Studio VFX supervisor Adrian Winter, sat with myself and the FilmLight reps to discuss the upgrades, which included incredible new isolation tracking capabilities.  These upgrades will reinvent what can be achieved in the color suite: from realtime comps to retouch being done in color. The possibilities are exciting.

I also spent time learning about the upgrades to Filmlight’s Flip, which is their on-set color hardware. The Flip can allow you to develop your color look on set, apply it during your edit process (with the Baselight plug-in for Avid) and refine it in final color, all without affecting your RAW files. In addition to the Flip, they developed a software that supports on-set look development and grading called Prelight. I asked if these new technologies could enable us to even do high-end things like sky replacements on set and was told that the hardware within the Flip very well could.

We also visited our friends at DFT, the manufacturers of the Scanity film scanner, to catch up and discuss the business of archiving. With Scanity, Nice Shoes can scan 4K when other scanners only scan up to 2K resolution. This is a vital tool in not only preserving past materials, but in future proofing for emerging formats when archiving scans from film.

VR
On Sunday evening before the exhibits opened, we attended a panel on VR that was hosted by the Foundry. At this event we got to experience a few of the most talked about VR projects including Defrost, one of the first narrative VR films, from the director of Grease, Randal Kleiser, who was on the panel along with moderator Morris May (CEO/founder, Specular Theory), Bryn Mooser (co-founder, RYOT), Tim Dillon (executive producer, MPC) and Jake Black (head of VR, Create Advertising).

The Foundry’s VR panel.

The panel inspired me to delve deeper into the VR world, and on Wednesday I spent most of my last day exploring the Virtual & Augmented Reality Pavilion. In addition to seeing the newest VR camera rig offerings and experiencing a live VR feed, as well as demo-ing the Samsung Gear, I explored viewing options for the color workflow. Some people I spoke to mentioned that multiple Oculus set-ups all attached to a single feed was the way to go for color workflow, but another option that we did a very preliminary exploration of was the “dome” possibility, which offers a focused 180-degree view for everyone involved to comment on the same section of a VR scene. This would enable all involved to be sure they are experiencing and viewing the same thing at the same time.

HDR Workflow
Another panel we attended was about HDR workflows. Nice Shoes has already had the opportunity to work on HDR material and have begun to develop workflows for this emerging medium. Most HDR deliverables are for episodic and long form for such companies as Netflix, Hulu and the like. It may be some time before commercial clients are requesting an HDR deliverable, but the workflows will be much the same so the development being performed now is extremely valuable.

My biggest take away was that there are still no set standards. There’s Dolby Vision vs. HDR 10 vs. PQ vs. others. But it appears that everyone agrees that standards are not needed right now. We need to get tools into the hands of the artists and figure out what works best. Standards will come out of that. The good news is that we appear to be future-proofed for the standard to change. Meaning for the most part, every camera we are shooting on is shooting for HDR and should standards change — say from 1000 nits to 10,000 nits — the footage and process is still there to go back in and color for the new request.

Summing Up
I truly believe my time spent at NAB has prepared me for the myriad of questions that will be put forth throughout the year and will help us develop our workflows to evolve the creative process of post. I’ll be sure to be there again next year in order to prepare myself for the questions of 2017 and beyond.

Our Main Image: The view walking into the South Hall Lower at the LVCC.

Jennifer Lederman to lead Nomad’s NYC office

The bi-coastal Nomad Editing Company has brought on Jennifer Lederman as executive producer and company partner to lead and expand the studio’s New York office. Lederman was most recently VP/managing director at BlueRock in New York.

Lederman began her career as a business manager working on national accounts at agencies FCB and J. Walter Thompson. She then moved to the post side of the business, joining Red Car, where she worked her way up to national managing director and oversaw five offices nationwide. During her time at Red Car, she created a design and VFX division. In 2010, Lederman joined BlueRock, where she managed teams working on national and international campaigns for a variety of brands.

Jennifer is a board member of AICE, a past member of NYWIFT, and an avid kick boxer.

Whitehouse Post vet Kristin Branstetter upped to EP of Chicago studio

Edit house Whitehouse Post has promoted Kristin Branstetter to executive producer of its Chicago office. Branstetter began her career with the Chicago studio in 2002 as a producer. In 2006 she was upped to senior producer and in 2010 headed out west to Whitehouse’s LA office.

She has worked on campaigns for major brands, including Toyota, Buick, Nissan, Nike, Coke, McDonald’s, State Farm, Anheuser-Busch, Allstate, Wrigley and Walmart. Branstetter’s new title became official on December 15.

“We are very excited to welcome Kristin back to Chicago,” says Chicago partner/editor Matthew Wood. “Kristin’s previous background in our Chicago office and her depth of experience with the company make her uniquely positioned for this role in leading our office.”

Miami native Branstetter is a University of Missouri-Kansas City graduate.

Behind the Title: Not To Scale’s Santino Sladavic

NAME: Santino Sladavic

COMPANY: Not To Scale  (@nottoscaleny)

CAN YOU DESCRIBE YOUR COMPANY?
Not To Scale, with offices in London, Amsterdam and New York, is an established production company and animation studio representing an evolving international roster of multi-disciplined filmmakers who place craft and digital animation techniques at the heart of what we do.

WHAT’S YOUR JOB TITLE?
Managing Director/Executive Producer

WHAT DOES THAT ENTAIL?
I am responsible for Not To Scale sales and operations in the USA. I manage directors, Continue reading

Derek de Board promoted to EP at Chicago’s Filmworkers

Filmworkers in Chicago has promoted Derek de Board, who marks his 10th anniversary at the studio this month, to executive producer. He will oversee production, lead a team of producers and schedulers, direct sales and coordinate joint projects with Filmworkers’ Dallas and Nashville facilities, as well as other members of the Filmworkers Group (which include Vitamin, Giannini Creative and Tree House Edit). He will also serve as EP of Churchill Studio, Filmworkers’ newly formed, in-house visual effects studio.

De Board joined Filmworkers in 2004. For the past four years, he has been senior producer, managing post work agencies and national brands. He also served as post production supervisor on the independent feature Bad Johnson.

De Board will focus on further streamlining workflows between Filmworkers’ various departments, as well as between the Filmworkers facility and the other companies in its group.