New York’s Trollbäck+Company has hired Alex Moulton as chief creative officer where he has been tasked with helping businesses and organizations develop sustainable brands through design-driven strategy and mixed media.
Moulton, who joins the agency from Vice Media, was recently at the helm of NBC Universo’s highly regarded brand refresh, as well as show packaging for ESPN’s The Undefeated In-Depth: Serena With Common.
“Alex brings an invaluable perspective to Trollbäck+Company as both an artist and entrepreneur,” says founder Jakob Trollbäck. “In his short time here, he has already reinvigorated the collective creative energy of our company. This clearly stems from his constant quest to dig deeper as a creative problem solver, which falls perfectly into our philosophy of ‘Discard everything that means nothing.’”
Says Moulton, “My vision for Trollbäck+Company is very clear: design culturally relevant, sustainable brands — from initial strategy and positioning to content and experiential activations — with a nimble and holistic approach that makes us the ultimate partner for CMOs that care about designing an enduring brand and bringing it to market with integrity.”
Prior to Trollbäck+Company, as senior director, creative and content at Vice, Moulton helped launch digital content channel Live Nation TV (LNTV) — a joint venture for which he led brand creative, content development, production and partnership initiatives.
As executive creative director at advertising agency Eyeball, Moulton led product launches, rebrands and campaigns for major brands, including Amazon, New York Public Radio, Wildlife Conservation Society’s New York Aquarium, A&E, CMT, Disney, E!, Nickelodeon, Oxygen, Ovation and VH1.
An early adopter of audio branding, Moulton founded his own branding agency and record label, Expansion Team, in 2002. As chief creative officer of the company, he created the sonic identities of Aetna, Amazon Studios/Originals, Boeing, JetBlue and Rovi, as well as more than 15 TV networks, including CNN International, Discovery, PBS, Universal and Comedy Central.
A DJ, composer and speaker about topics that combine music and design, Moulton has been featured in Billboard, V Man, Electronic Musician and XLR8R and has performed at The Guggenheim.