Tag Archives: CPU

AMD offering FireRender plug-in for 3ds Max

AMD, makers of the line of FirePro graphics cards and engines, has released a free software–based rendering plug-in, the FireRender for Autodesk 3ds Max, which is designed for content creators with 4K workflows and who are looking for photorealistic rendering. FireRender for Max offers physically accurate raytracing and comes with an extensive material library.

AMD FireRender is built on OpenCL 1.2, which means it can run on any hardware. It also provides a CPU backend, which means that FireRender can run on GPU, CPU, CPU+GPU, or a variety of combinations of multiple CPUs and GPUs. Within the FireRender, integrated materials are editable in the 3ds Max Material Slate Editor as nodes. There is also Active Shade Viewport Integration, which means you can work with FireRender in realtime and see your changes as you make them. Physically Correct materials and lighting help with true design decisions via global illumination — including caustics. Emissive and Photometric Lighting, as well as lights from HDRI environments, enable artists to blend a scene in with its surroundings.

AMD says to keep an eye out for other upcoming free software plug-ins for other animation software, including Autodesk Maya and Rhino.

 

In other AMD news, at the NAB show last month, the company introduced the AMD FirePro W9100 32GB workstation graphics card designed for large asset workflows with creative applications. It will be available in Q2 of this year. The FirePro W9100 16GB is currently available.

Quick Chat: AMD’s Raja Koduri

By Randi Altman

In a new semi-regular column here at postPerspective, we are asking tool makers how they ensure they are providing gear targeting your needs.

Today’s deadlines call for fast turnarounds due to tighter deadlines, making fast graphics cards even more important tools of the trade. In this installment, we chatted up AMD’s corporate VP of visual computing, Raja Koduri, as he was gearing up for NAB 2014.

It seems like the industry is really embracing OpenCL. Can you talk about the benefits?
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Ted Schilowitz tackles supercomputing that targets M&E

By Randi Altman

As history shows, when Ted Schilowitz finds a product he believes in, he’s all in.

Shortly after his retirement last year from Red Digital Cinema, where he had been the public face of the company since its inception, Schilowitz began talks with Silverdraft, a company known for its on-set services truck housing a supercomputer for post production needs, including rendering.

He was impressed with the technology and what it offered, but knew the strategy of the company needed to focus more on what he calls “the flattening out of the entertainment Continue reading