Tag Archives: commercials

Audio post vet Rex Recker joins Digital Arts in NYC

Rex Recker has joined the team at New York City’s Digital Arts as a full-time audio post mixer and sound designer. Recker, who co-founded NYC’s AudioEngine after working as VP and audio post mixer at Photomag recording studios, is an award-winning mixer with a long list of credits. Over the span of his career he has worked on countless commercials with clients including McCann Erickson JWT, Ogilvy & Mather, BBDO, DDB, HBO and Warner Books.

Over the years, Recker has developed a following of clients who seek him out for his audio post mixer talents — they seek his expertise in surround sound audio mixing for commercials airing via broadcast, Web and cinemas. In addition to spots, Recker also mixes long-form projects, including broadcast specials and documentaries.

Since joining the Digital Arts team, Recker has already worked on several commercial campaigns, promos and trailers for such clients as Samsung, SlingTV, Ford, Culturelle, Orvitz, NYC Department of Health, and HBO Documentary Films.

Digital Arts, owned by Axel Ericson, is an end-to-end production, finishing and audio facility.

Behind the Title: Sibling Rivalry director Gerald Ding

NAME: Gerald Ding

COMPANY: Sibling Rivalry

CAN YOU DESCRIBE YOUR COMPANY?
Sibling Rivalry is a creative studio that combines immersive storytelling with a distinct design sensibility. It was founded by Joe Wright, Mikon van Gastel and Maggie Meade in 2011.

WHAT’S YOUR JOB TITLE?
Director

WHAT DOES THAT ENTAIL?
Directing a commercial, short film or music video is similar to being a chef at a restaurant. You handpick a team of individuals based on their specific talents to execute the vision you have in mind. It’s up to the director to bring out the best performance from each person working on the film for it to become what you imagined.

House of Marley

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
I think the misconception about directing is that you’ve got to be difficult to work with if you want to be respected in this industry. I don’t believe that. I think how you present yourself and treat others is just basic common sense and respect. You can find your way of communicating what’s important to you while staying focused on the bigger picture.

WHAT’S YOUR FAVORITE PART OF THE JOB?
When there’s a genuine mutual respect and trust between the artists you’re collaborating with; it really elevates the project and raises my expectations because it evolves into something greater than what I first imagined it as.

WHAT’S YOUR LEAST FAVORITE?
My least favorite part of the job is not working!

WHAT IS YOUR FAVORITE TIME OF THE DAY?
The time that I can get a coffee in my hand.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
I’d like to think I’d still be making something that I could show or share with my friends.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I think the excitement of watching films as a kid never left me. I still remember each film and how it affected me, and I loved talking about them after and retelling the stories I had seen. I got into directing so I could tell my own stories, but now the process of making a film is more exciting to me than watching one.

I got into directing through animation because I saw Akira as a kid and wanted to be an animator. As a character animator you’re stoked on just owning a sequence or portion of the film, but eventually I just wanted to work on the whole story and got into directing.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
HPE Tech Actually, G-Dragon x Airbnb Superstar Superhost, Google Android Handshake and House of Marley The Get Together.

Tech Actually

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I’m currently working on a short documentary about this female fighter; we just filmed a portion of it in Belarus. It’s nowhere close to being finished right now but there’s a lot of great talent involved and it’s a story I’m really excited about.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
My 35mm film camera Fuji Klasse S film camera (RIP, I’m sorry I broke you), my future Contax T3 35mm point-and-shoot and my Miele washing machine (it’s a life goal after years of renting apartments in New York).

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Instagram

CARE TO SHARE YOUR FAVORITE MUSIC TO WORK TO?
Filming on set I don’t listen to music unless it’s a part of the scene. I always have hip-hop and RnB in my head but when I’m writing treatments or scripts I usually listen to Frank Ocean or some sad girl pop. I don’t know why, but it works.

THIS IS A HIGH-STRESS JOB WITH DEADLINES AND CLIENT EXPECTATIONS. WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I just try to do my best each time and show up prepared because it’s a privilege for me to be here and I embrace all of it, good and bad. I’ve been training in Brazilian Jiu jitsu for quite some time so hard sparring with your friends is a great way to get rid of stress (as well as your ego).

Hush adds Eloise Murphy as senior producer

Design agency Hush has expanded its creative production team with the addition of senior producer Eloise Murphy. In her new position at Hush, Murphy will oversee all project phases and develop relationships with new and existing vendors.

During her career, Murphy has worked in the UK and North America for companies such as the BBC, TED and Moment Factory. Her resume is diverse, working on projects that range from content production for Madonna’s Rebel Heart Tour to experiential production for TED Talks in Rio de Janeiro. Her experience spans digital design, content production and experiential activations for brands including Samsung, Intel and BBC Radio 1.

“Having worked with a variety of brands, artists and companies, I have a solid understanding of how to manage projects optimally within different settings, parameters and environments,” says Murphy. “It has enabled me to be highly adaptable, flexible and develop a strong knack for pre-empting, identifying and resolving issues promptly and successfully. I believe my international experience has made me well-versed in managing complex projects and I’m looking forward to bringing new ideas to the table at Hush.”

Whitehouse editor Lisa Gunning moves from London to LA

Whitehouse Post editor Lisa Gunning has relocated from the company’s London headquarters to its Los Angeles office. The move allows her to cut more long-form projects in addition to her spot work.

Gunning’s arrival at Whitehouse LA coincided with her editing the feature film Newness for commercial and narrative director Drake Doremus. The film was completed in only three months and premiered at this year’s Sundance Film Festival. Well known for her commercial work, Gunning wrapped Adidas’ Basketball Without Creativity starring James Harden for frequent director collaborator Stacy Wall in late 2016. In recent years, she has also teamed up with Wieden+Kennedy, 72 and Sunny, Y&R and BBH to work on brands including Nike, Corona, Landrover and Johnnie Walker.

Regarding her decision to relocate, Gunning explains that LA offers an opportunity to expand her commercial portfolio and cater to her long-form interests. “I feel like I’m in the epicenter of where my work is based now.”

Along with her spot work, Gunning has lent her editing talent to films including Nowhere Boy, Seven Psychopaths and Fifty Shades of Grey.

In addition to editing, Gunning has grown her directing skills with several projects, including three short films in collaboration with Nowness and Mini and multiple music videos. “Directing is great for editing, and what I learn on commercials is great for working in long-form,” she explains. “The varied experiences make me a better director and editor because I’m able to empathize with all of the processes and think of them as a whole, as opposed to just one side of it.”

Behind the Title: Composer Michael Carey

NAME: Michael Carey (@MichaelCarey007)

COMPANY: Resonation Music

WHAT’S YOUR JOB TITLE?
Creative director/composer (film/commercials/TV) and songwriter/producer/mixer (album work).

WHAT DOES THAT ENTAIL?
For commercials, film and TV projects, I work closely with the director, producer and agency to come up with something that meets their needs and the needs of the project. I develop an understanding of their overall vision, and then I conceptualize, compose and produce original music to capture the essence of this vision, in a complimentary way.

i-want-to-say-composer-main-title-opening-scenes

Michael Carey was composer of the main title theme and the opening scenes for ‘I Want to Say.’

This includes themes, underscore, source, main titles, end titles, etc. When it comes to album projects and soundtrack songs, I often write for (or with) the featured artist or band and produce the track from end to end. This means that I am also the engineer, programmer, session player and often mixer for a project.

On large projects that require fast turnaround, I wear the “creative director” hat, and I assemble and manage a specific team of colleagues to collaborate with me — those I know can get the job done at the highest level. I keep things focused and cohesive, and strive to maintain a consistent musical voice.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Whichever medium I’m working in, be it music-for-picture or album work, the underlying fundamentals are surprisingly similar. In both instances, it’s ultimately about storytelling – conveying maximum emotional impact in a compelling way. Using dynamics, melody, tension, release, density and space to create memorable moments and exciting transitions to keep the viewer or listener engaged.

I’m always striving to support the “main event.” In film, it’s visuals and dialog. In album work it’s the singer’s performance. I see my job as building a metaphorical “frame” around the picture. Enhance, reinforce, compliment, but never distract.

WHAT’S YOUR FAVORITE PART OF THE JOB?
Two parts, really. First, the satisfaction of achieving a collective goal. Helping a filmmaker/artist realize their vision, while finding a way to authentically express my own musical vision and make a deeper connection with the audience experiencing the work.

There are moments in the course of a project when you hit on something that’s undeniable. Everyone involved immediately feels it. Human connections are made. Those are great moments, and ultimately you want the whole piece to feel like that.

The second part is the inspiration that comes from working collaboratively (usually with people at the top of their game) with those talented peers who challenge and push you in directions you might not have taken otherwise.

WHAT IS YOUR PROCESS FOR SCORING? HOW DO YOU BEGIN?
1) Watch film/read script. 2) Discuss with director, get a sense of their vision. 3) Create musical sketches and build a sonic palette. If there’s already some picture available to work with, then I’ll tackle a scene that feels representative of the rest of the project and refine it with input from the director. My goal is to create a musical/sonic “voice” or “sound” for the film that becomes an inextricable part of its personality.

CAN YOU WALK US THROUGH YOUR WORKFLOW?
Once overall direction has been established and scenes have been spotted, my first step with a scene is to map things out tempo/timing-wise, making note of any significant cuts, events or moments that need to be hit (or avoided) musically.

By defining this structure first, it frees me up to explore musically and texturally with a clear understanding of where “ins” and “outs” are. By then, I usually have a pretty clear sense of what I want to hear as it pertains to realizing the vision of the director, and from that point it is about execution —programming, recording live instrumentation, processing/manipulation and mixing — whatever is required to make the scene “feel” the way it does in my head.

DOES YOUR PROCESS CHANGE DEPENDING ON THE TYPE OF PROJECT? FILM VS. SPOT, ETC?
There are certain nuances that have to be considered when approaching these different types of projects. Nailing the details in short form (commercials) is often more crucial because you have an entire world of information to convey in 30 seconds or less. There can be no missed moment or opportunity. It needs to feel cohesive with a cinematic story arc, and a compelling payoff at the end, all in an incredibly compressed window of time.

This is less evident in long-form projects. With feature films or TV, you often have the luxury to build musical movements more naturally as a scene progresses.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
That’s a tough one. As a kid I wanted to be an anthropologist. At 21, I went to a cooking school in Paris for a month thinking that that might be cool. More recently, I’ve been dabbling with building websites for friends using template-based platforms like Squarespace.

I think the common themes with these other interests are curiosity, experimentation, creativity and storytelling. Bringing an idea to life, making the abstract tangible. At the end of the day, music still allows me to do these things with a greater degree of satisfaction.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I knew music would be my path by age 14. I was playing guitar in local bands at the time, and then moved into steady club gigs. By the time I was 18, I was in a signed band, recording and touring. I couldn’t have imagined doing anything else. When I hit my 20s, I knew that writing and composing was the path ahead (vs. being a “gun for hire” guitarist).

I still played in bands and did lots of session work, but I focused more on songwriting and learning about recording and production. During that time, I had the opportunity to work with some legendary British engineer producers. At one point, a well-known video director who had shot some videos with one of my bands had started doing commercials, and he was unhappy with the music that an ad agency had put in one of his spots. So he recruited me to take a shot a composing a new score. It all clicked, and that opened the door to a couple of decades of high-profile commercial spots, as well as consistent work from major ad agencies and brands.

Eventually, this journey led me down the road of TV and film. All the while, I kept a foot in the album world, writing for and producing artists in the US and internationally.

andy-vargas-the-beat-2016-hmma-winner-producer-songwriterCAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
I Want To Say— Composer: Main Title and opening scenes (Healdsburg International Film Festival – Best Documentary).
LBS– Songwriter/Producer: End Title Track feat. J.R. Richards of Dishwalla (Sundance Official Selection, Independent Spirit Awards nominee)
• Andy Vargas/The Beat (Producer/Songwriter – Winner 2016 Hollywood Music in Media Awards “R&B/Soul”)
• Escape The Fate/Alive (Songwriter — hit single, #26 Active Rock, album #2 Billboard Hard Rock charts)

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
It’s hard to pick one. Some of the projects listed above are contenders. There’s a young band I’m developing and producing right now called Bentley. I will be very proud when that is released. They’re fantastic.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
Pro Tools. It’s my “instrument” as much as any guitar or keyboard. It’s allowed me to be incredibly productive and make anything I hear in my head a reality. Steven Slate, Sound Toys and PSP plug-ins. Vibe, warmth, color, saturation, detail. My extensive collection of vintage gear (amps, mics, mic pres, compressors, guitars, boutique pedals, etc.). Not sure if these qualify as “technology,” but they all have buttons and knobs and make great noises!

WHAT SOCIAL MEDIA CHANNELS DO YOU FOLLOW?
Instagram, Twitter and Facebook (to a lesser extent lately).

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I have an amazing family who helps keep me centered with my eyes on the big picture. Running and exercise (not enough, but feels great when I do) and, increasingly, I try to meditate each morning. A friend and colleague whose studio demeanor I’ve always admired turned me onto it. He’s consistently calm and focused even in the midst of total drama and chaos. I’d like to think I’m getting there.

Main Image: Patricia Maureen Photography-P.M.P

TwoPoint0 adds editors Debbie McMurtrey and David Cornman

TwoPoint0 has added two veteran editors to its New York-based studio: David Cornman and Debbie McMurtrey.

Cornman is a commercial editor who has cut comedy, effects-driven, dramatic and documentary-style spots for clients such as AIG, GE, Accenture, Bank of America, Staples, Verizon and Computer Associates. He has won awards from the AICE, AICP, Clio and Addys, and he has an Emmy nom in the Best Commercial category.

Cornman’s recent projects include a package of Crayola spots for McGarry-Bowen and P&G work out of Havas, as well as a several digital projects for Facebook’s Creative Shop. A recent passion project included shooting and editing a piece for Atria Senior Living in Rye Brook, New York, which gave residents the chance to try rowing for the first time. Rowers ranged in age from 85-97. “That was fun to be part of,” he says.

McMurtrey started her career at Crew Cuts in 1999. In 2007, she was hired as the first editor at Nomad’s East Coast office. From there she worked at Cutting Room, Red Car and Alkemy X. In addition to spots and branded web content, she has also cut short films that have screened in over 30 festivals, a sitcom pilot for VH1, and parody commercials for Saturday Night Live. She recently collaborated with director/producer Greg Kohs on his feature documentary, The Great Alone, which chronicles the comeback journey of four-time Iditarod champion Lance Mackey. McMurtrey considers her specialty to be docu-style. She excels at taking raw footage and finding the narrative in order to shape the story. She also enjoys editing dialogue and comedy.

McMurtrey has recently worked with director Zack Resnicoff of Impressionista Films on three campaigns for Fisher Price, including 20 individual spots.They have previously worked together on projects for Macy’s, Blue Cross and the Centers for Disease Control and Prevention (CDC). Other recent projects completed by McMurtrey include the “We the Voters” campaign and a series of films for Stephens Bank, including a bio of Alexander Hamilton. She has also edited projects this fall for Facebook, Hewlett Packard and Nintendo.

To view Cornman’s and McMurtrey’s reels on the studio’s site.

Behind the Title: Sound mixer/sound designer Rob DiFondi

Name: Rob DiFondi

Company: New York City’s Sound Lounge

Can you describe your company?
Sound Lounge is an audio post company that provides creative services for TV and radio commercials, feature films, television series, digital campaigns, gaming and other emerging media. Artist-owned and operated, we’re made up of an incredibly diverse, talented and caring group of people who all love the advertising and film worlds.

We recently celebrated Sound Lounge’s 18th birthday. I’m proud to say I’ve been a part of the SL family for over 13 years now, and I couldn’t ask for a better group of friends to hang out with every day.

What’s your job title?
Senior Mixer/Sound Designer

What does that entail?
I have actors in my booth all day recording VO (voiceover) for different commercials. My clients (usually brands, ad agencies, production companies, or editorials) hang in my room, and together we get the best possible read from the actor while they’re in the booth. I then craft sound design for the spot by either pulling sound effects from my library or recreating the necessary sounds myself (a.k.a. “Foley”). Once that’s set, I’ll take the lines the actor recorded, the sound effects I created, and any music, and then mix them all together so the spot sounds perfect (and is legal for TV broadcast)!

Being a mixer in the advertising post world isn’t easy. I also have to be able to provide a solid lunch recommendation — I always need to make sure I know where my clients can get the best sushi in the Flatiron district!

What would surprise people the most about what falls under that title?
That most of us are musicians who wanted to be rock stars but thought better of it. Maybe that isn’t so surprising though.

Sound Lounge

What’s your favorite part of the job?
The people, and the social part of the advertising industry. This business is filled with so many kind, funny and talented people, and it’s so nice to have them be a part of your life. And how can you beat partying every year at the MOMA for the AICP Gala?

What’s your least favorite?
Probably the lack of travel. I love our office, but it would be fun to do my job in different cities once in a while.

What is your favorite time of the day?
Walking in my front door and seeing my wife and kids.

If you didn’t have this job, what would you be doing instead?
Something that involves beaches and nice weather.

How early on did you know this would be your path?
I totally fell into this profession. I went to school to become a music engineer/producer. I had no idea there was a whole industry for mixing TV spots. Once I got into it though, I knew immediately that I loved it.

Can you name some recent projects you have worked on?
I worked on some really nice pieces for Maybelline, Google, Lincoln and TD Ameritrade.

What is the project that you are most proud of?
Miracle Stain, a Super Bowl commercial that I mixed for Tide a few years back. I finished the mix at 10pm on Thursday and got a call at 2am that there had been some changes, so I had to come back to work in the middle of the night. I tweaked the mix until the sun came up and had it ready to ship by 9am. It was one of those very epic projects that had all the classic markings of a Super Bowl spot.

Name three pieces of technology you can’t live without.
My iPhone, my DSLR camera and iZotope RX.

What social media channels do you follow?
I’m a big Instagram guy. I love seeing people’s lives told through photos. Facebook is so 2015.

Do you listen to music while you work? Care to share your favorite music to work to?
Since I work in audio I can’t listen to music while I work, but when I’m not working I listen to a lot of modern country music, Dave Matthews Band (not afraid to say it!), prog metal and pretty much everything in between.

This is a high stress job with deadlines and client expectations. What do you do to de-stress from it all?
I just leased a Jeep Wrangler Unlimited. There’s nothing like putting the top down and taking a drive to the beach!

Napoleon Audio launched, Gregg Singer named EP

Veteran agency and audio producer Gregg Singer has joined The Napoleon Group in New York City as executive producer of its newly-launched Napoleon Audio.

Singer intends to integrate Napoleon’s audio capabilities with the group’s soup-to-nuts offerings, which span previz through live action production and post. “We’re creating a true full-service audio production company within The Napoleon Group,” he explains. “This will encompass everything from audio recording and mixing to in-studio direction and supervision, creative writing, sound design, original and stock music, music supervision and licensing, voice-over work and on-camera casting.”

gregg_singerNapoleon Audio’s rooms have mirrored gear and shared ISDN capabilities, a common network and separate isolation booths that can be linked or paired with either control room for simultaneous recording. Alongside the suites is an acoustically-treated stage that connects to the control rooms and enables the capture of live performances. In addition to audio post, the new division will offer trafficking, talent services, location recording and foreign language services, he adds.

Singer himself has an eclectic background, spanning everything from TV and radio production, marketing, advertising and creative development to sales, management, budgeting and strategic planning.  A film and television graduate of the Newhouse School at Syracuse, he got his start working on commercial shoots in New York. He then transitioned to the agency side and worked his way up through the production department, working as a producer, senior producer and head of production at such shops as JWT, BBDO, Bozell/Eskew, Cline Davis Mann and Kirshenbaum & Bond.

Singer left the agency world and joined audio post facility Sound Lounge in 2002 to launch a full-service audio production company. He left Sound Lounge in 2011 and was most recently partner and EP at Propeller Music Group.

Behind the Title: PS260 editor Alex Hagon

Name: Alex Hagon

Company: PS260 in New York

Can you describe your company?
We are a media company offering editorial, post production, visual effects and graphic solutions across all viewable platforms.

PS260 is a lovely place to work as we have some of the most creative, talented and friendly people and, in my opinion, also some of the nicest offices in our industry. We started in New York and recently opened our second location in Venice, California. So we now have two amazing spaces.

Job Title?
Film Editor

What does that entail?
Being a film editor, you have to wear many hats — you’re responsible for creating a narrative from a director’s or agency’s vision. Sometimes you start with a treatment and a storyboard. Sometimes you have been on set and had plenty of time to discuss the project with the director and team. And other times, you get many hours of footage for an unscripted spot and are given the brief to make it “great, enthralling, engaging.”

army

Hagon edited this spot for the Army Reserve.

Once you have footage cut together, you are adding music, sound design and visual effects, all of which add layers to the story. Having the knowledge to do these well ultimately helps sell the vision to the brand.

What would surprise people the most about what falls under that title?
Once you are presenting an edit to the director and agency, you have to have good negotiating skills and be able to “sell” your point of view. You also need to interpret what may be very different points of view in the room, and then work out how to best achieve those goals.

What’s your favorite part of the job?
Being able to bring something to a project that no one was expecting, whether that’s finding a different perspective on a story or even coming up with an interesting music track.

What’s your least favorite?
Not being able to do a great job when schedules clash.

What is your favorite time of day?
I like the early evening, when the sun is setting, especially since I have a nice view of Manhattan from my office!

Not a bad view!

If you didn’t have this job, what would you be doing instead?
I would be a vet.

How early did you know this would be your path?
I thought I was going to be a drummer for a living, but when that didn’t pan out, editing was a natural fit. I started as a runner and worked my way up, working under three very different editors, all of whom were generous enough to share their skills. I also learned a lot from how they would interact with clients, adopting what I thought were their best characteristics, and I continue to learn from the people around me, even to this day.

Can you name some recent projects you have worked on?
I recently did a project for Prudential with Droga5, directed by Matt Bieler at Reset. There was also an AT&T project via BBDO and directed by Brian Billow at O Positive. Another one was a project for the Army Reserve for McCann, directed by Brett Froomer at Radical Media.

What is the project you are most proud of?
I loved working with Marcus Svanberg at Blink on the Blackberry campaign featuring Alicia Keys, Neil Gaiman and Robert Rodriguez for BBDO. It was beautiful footage to edit and it was a lot of fun creating the narrative from the fascinating interviews that Marcus managed to coax out of each of the characters.

Blackberry with Alicia Keys.

What social media channels do you follow?
Most of them, but Instagram is my favorite.

What kind of music do you listen to while you work?
I listen to a large variety of music, usually via Spotify, and I tend to play certain albums to death. This week it’s been Beck’s Morning Phase, Dr. John’s Swamp Blues, The Budos Band’s self-titled album, Wise Up Ghost from Elvis Costello and the Roots, Bob Marley and the Wailers Live! and Grimes’ Art Angels.

What Do You Do To De-Stress From It All?
I tend not to get too stressed out as I love what I do, but I do the Alexander Technique and meditate.

Director Zach Math joins Caviar

Production company Cavier, which has offices in Los Angeles, London, Brussels and Paris, has added director Zach Math to its directorial roster. Math’s series of spots for K-Mart (“Ship My Pants”) got over 50 million views on YouTube and won a Webby Award, and two of his branded shorts are in the permanent collection of the Museum of Modern Art.

His documentary feature, The Final Member, premiered at the Toronto Hot Docs International Film Festival and played festivals all over the world. The distribution rights were purchased by Drafthouse Films and it was released on Netflix. Since then, he’s worked with brands such as Fox Sports, Nissan, AT&T, Comcast and the NFL.

While Math is excited to continue working in the advertising and commercial world, he is also looking forward to taking advantage of Caviar’s film and television capabilities to develop his own long format projects.

“Zach has proven his directorial expertise throughout the branded content world,” says Caviar Los Angeles executive producer Jasper Thomlinson. “His sophisticated visual style, skills as a writer and comedic sensibility fit in here perfectly.”