Tag Archives: Cindy Crawford

Rogue takes us on VR/360 tour of Supermodel Closets

Rogue is a NYC-based creative boutique that specializes in high-end production and post for film, advertising and digital. Since its founding two years ago, executive creative director, Alex MacLean and his team have produced a large body of work providing color grading, finishing and visual effects for clients such as HBO, Vogue, Google, Vice, Fader and more. For the past three years MacLean has also been at the forefront of VR/360 content for narratives and advertising.

MacLean recently wrapped up post production on four five-minute episodes of 360-degree tours of Supermodel Closets. The series is a project of Conde Nast Entertainment and Vogue for Vogue’s 125th anniversary. If you’re into fashion, this VR tour gives you a glimpse at what supermodels wear in their daily lives. Viewers can look up, down and all around to feel immersed in the closet of each model as she shows her favorite fashions and shares the stories behind their most prized pieces.

 

Tours include the closets of Lily Aldridge, Cindy Crawford, Kendall Jenner  and
Amber Valletta.

MacLean worked with director Julina Tatlock, who is a co-founder and CEO of 30 Ninjas, a digital entertainment company that develops, writes and produces VR, multi-platform and interactive content. Rogue and 30 Ninjas worked together to determine the best workflow for the series. “I always think it’s best practice to collaborate with the directors, DPs and/or production companies in advance of a VR shoot to sort out any technical issues and pre-plan the most efficient production process from shoot to edit, stitching through all the steps of post-production,” reports MacLean. “Foresight is everything; it saves a lot of time, money, and frustration for everyone, especially when working in VR, as well as 3D.”

According to MacLean, they worked with a new camera format, the YI Halo camera, which is designed for professional VR data acquisition. “I often turn to the Assimilate team to discuss the format issues because they always support the latest camera formats in their Scratch VR tools. This worked well again because I needed to define an efficient VR and 3D workflow that would accommodate the conforming, color grading, creating of visual effects and the finishing of a massive amount of data at 6.7K x 6.7K resolution.”

 

The Post
“The post production process began by downloading 30 Ninjas’ editorial, stitched footage from the cloud to ingest into our MacBook Pro workstations to do the conform at 6K x 6K,” explains MacLean. “Organized data management is a critical step in our workflow, and Scratch VR is a champ at that. We were simultaneously doing the post for more than one episode, as well as other projects within the studio, so data efficiency is key.”

“We then moved the conformed raw 6.7K x 6.7K raw footage to our HP Z840 workstations to do the color grading, visual effects, compositing and finishing. You really need powerful workstations when working at this resolution and with this much data,” reports MacLean. “Spherical VR/360 imagery requires focused concentration, and then we’re basically doing everything twice when working in 3D. For these episodes, and for all VR/360 projects, we create a lat/long that breaks out the left eye and right eye into two spherical images. We then replicate the work from one eye to the next, and color correct any variances. The result is seamless color grading.

 

“We’re essentially using the headset as a creative tool with Scratch VR, because we can work in realtime in an immersive environment and see the exact results of work in each step of the post process,” he continues. “This is especially useful when doing any additional compositing, such as clean-up for artifacts that may have been missed or adding or subtracting data. Working in realtime eases the stress and time of doing a new composite of 360 data for the left eye and right eye 3D.”

Playback of content in the studio is very important to MacLean and team, and he calls the choice of multiple headsets another piece to the VR/360 puzzle. “The VR/3D content can look different in each headset so we need to determine a mid-point aesthetic look that displays well in each headset. We have our own playback black box that we use to preview the color grading and visual effects, before committing to rendering. And then we do a final QC review of the content, and for these episodes we did so in Google Daydream (untethered), HTV Live (tethered) and the Oculus Rift (tethered).”

MacLean sees rendering as one of their biggest challenges. “It’s really imperative to be diligent throughout all the internal and client reviews prior to rendering. It requires being very organized in your workflow from production through finishing, and a solid QC check. Content at 6K x 6K, VR/360 and 3D means extremely large files and numerous hours of rendering, so we want to restrict re-rendering as much as possible.”