Tag Archives: Butter Music

Behind the Title: Butter Music and Sound’s Chip Herter

NAME: Chip Herter

COMPANY: NYC’s Butter Music+Sound/Haystack Music

CAN YOU DESCRIBE YOUR COMPANY?
Butter creates custom music compositions for advertising/film/TV. Haystack Music is the internal music catalog from Butter, featuring works from our composers, emerging artists and indie labels.

WHAT’S YOUR JOB TITLE?
Director of Creative Sync Services

WHAT DOES THAT ENTAIL?
The role was designed to be a catch-all for all things creative music licensing. This includes music supervision (curating music for projects from the music industry at large, by way of record labels and publishers) and creative direction from our own Haystack Music library.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Rights management is an understated aspect of the role. The ability to immediately know who key players are in the ownership of a song, so that we can estimate costs for using a song on behalf of our clients and license a track with ease.

WHAT TOOLS DO YOU USE?
The best tool in my toolbox is the team that supports me every day.

WHAT’S YOUR FAVORITE PART OF THE JOB?
I have a keen interest in putting the spotlight on new and emerging music. Be it a new piece written by one of our composers or an emerging act that I want to introduce to a larger audience.

WHAT’S YOUR LEAST FAVORITE?
Losing work to anyone else. It is a natural part of the job, but I can’t help getting personally invested in every project I work on. So the loss feels real, but in turn I always learn something from it.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Morning, for sure. Coffee and music? Yes, please!

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Most likely working for a PR agency. I love to write, and I am good at it (so I’m told).

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I was a late bloomer. I was 26 when I took my first internship as a music producer at Crispin Porter+Bogusky. From my first day on the job, I knew this was my higher calling. Anyone who geeks-out to the language in a music license like me is destined to do this for a living.

Lexus Innovations

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We recently worked on a campaign for Lexus with Team One USA called Innovations that was particularly great and the response to the music was very positive. Recently, we also worked on projects for Levi’s, Nescafé, Starbucks and Keurig… coffee likes us, I guess!

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
I was fortunate to work with Wieden+Kennedy on their Coca-Cola Super Bowl ad in 2015. I placed a song from the band Hundred Waters, who have gone on to do remarkable things since. The spot carried a very positive message about anti-bullying, and it was great to work on something with such social awareness.

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
WiFi, Bluetooth and Spotify.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I don’t take for granted that my favorite pastime — going to concerts — is a fringe benefit of the job. When I am not listening to music, I am almost always listening to a podcast or a standup comedian. I also enjoy acting like a child with my two-year-old son as much as I can. I learn a lot from him about not taking myself too seriously.

Behind the Title: Butter senior producer Annick Mayer

NAME: Annick Mayer

COMPANYButter Music + Sound (Facebook)

CAN YOU DESCRIBE YOUR COMPANY? Butter is a group of talented composers and producers, who all happen to love working with each other. We create original music for moving picture, with a focus in the world of advertising. We also act as music supervisors when clients are looking to license rather than compose.

WHAT’S YOUR JOB TITLE?
Senior Producer

WHAT DOES THAT ENTAIL?
As the senior producer at Butter, I am a face and a name to our clients, and the liaison between the clients and our composers. I organize and oversee the briefs, have input on the creative process, manage the schedule and handle the budgets from start to finish. I am wearing two hats at all times: supporting my clients, while remaining a driving facilitator to our team of composers. My main concern is getting the job done well. That means painlessly for our clients, while making sure our composers are able to create the best and most creative product. This is key for me. I also work in the music supervision aspect of what we do at Butter, conducting searches/music research in Butter’s Library, as well as reaching out to publishers, etc., for outside licensing.

WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
Making lunch! At Butter Music + Sound’s west coast office, where I moved a little over a year ago, we often make lunch for clients in our outdoor kitchen. Our LA EP Marcus Nelson and I love to cook, so we jump at the opportunity to share this with our team and clients. Our special is lamb burger Friday’s — seriously delicious.

WHAT TOOLS DO YOU USE?
Dropbox for all things file sharing… we collaborate with artists all over the world, so Dropbox, along with Skype, makes these relationships possible. Spotify is amazing for music research — I love going down the rabbit hole on different genres and artists. I also love a good old-fashioned phone call; this solves the smallest to biggest issue that can easily be lost in translation over email.

WHAT’S YOUR FAVORITE PART OF THE JOB? 

When I am reviewing submissions from composers and go, “Yup, this is the one!” Music is very difficult to talk about for many people, and when we nail what agency creatives are describing it is so satisfying.

WHAT’S YOUR LEAST FAVORITE?
When pieces of music that we love die in the demo process. In our business, especially for the composers, you have to learn not to get too attached to your idea, as it can change and even die at the drop of a hat. C’est la vie.

WHAT IS YOUR FAVORITE TIME OF THE DAY?
Lunch with the team. It’s a 30-minute block where we can relax and debrief or talk about something completely stupid, depending on what we need that day.

IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Working with my hands somewhere outdoors.

HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
I started working in this niche of the music industry when I was around 23, so fairly early! Before that I was writing about music for a culture magazine and waiting tables for a paycheck.

Clash of the Clan with Liam Neeson.

Clash of Clans with Liam Neeson for SuperCell.

CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
We just wrapped a five-spot package for Honda (RPA) where we pre-scored everything. It was super fun to help them bring these stories to life from the get-go. In June, we worked on an awesome spot for Android (Droga5.) We were asked to create an original song for an Android spot that would launch on June 30 in tandem with the addition of a leap-second to the world clock. I love, love, love what we came up with. We also work on lots of Supercell spots (Boom Beach, Clash of Clans) for Barton F. Graf 9000, and most recently put together a massive live orchestra that we recorded at Avatar studios, one of my favorite places in New York!

WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
Wow, tough question! I loved working on the DirecTV Fantasy Football spots with the Manning brothers (Grey, NY.) There were many logistical hoops to record the Mannings live on set, but our team made it happen. The project was super fun and gained over a million views on YouTube within a few days of going live.

Also, we recently worked on a German spot for Immowelt, one of Germany’s biggest real estate portals. It was a really exciting and creative brief, and what our composers came up with blew my mind.

In my first year at Butter, we recorded a huge ensemble at Avatar Studios with some of New York’s most talented jazz session musicians for a Kayak spot (Barton F. Graf, 9000)… as a huge jazz nerd, that was an amazing day on the job for me!

NAME THREE PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
iPhone, iPhone and iPhone.

WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
I have two dogs, so anything from lounging to hiking with them is a good de-stresser. I actually bring one of them to work with me and she is probably the most amazing de-stressing tool. Aside from that, cooking, yoga, running …anything outdoors.